Webinar Registration
Follow-up

Contents:
  • Thank You Page copy
  • 1 Confirmation Email
  • 4 Reminder Emails
Instructions:
  • In every email, be sure to include the details for logging into the event.
  • Not all the emails have to be used. Some business owners will send an email every day and one or two the day of the event. You can decide how often you want to follow-up with your registrants and only use the emails you need.

Email 1: Confirmation

Subject Line: You’re registered for the webinar
Send: Immediately after person registers

[CONTACT’S NAME],

Thanks again for signing up for our webinar. You’ve successfully secured your spot for this great event. Here are all the details you need to join us:

Date: [DATE]

Time: [TIME]

Login: [WEBINAR LOGIN]

Now, we know your time is valuable. So we’re going to start the webinar right on time and keep it to just [LENGTH OF WEBINAR].

If you have questions, concerns, or would like to speak with us before the event, please feel free to contact us at [BEST CONTACT INFO].

Looking forward to having you join us!

[EMAIL SIGNATURE]

If you have friends, family, or colleagues that would like to be on the webinar, please be sure to have them register as well. Our space is limited and we need to make sure we don’t overfill it.

Pro Tip:

If you can include a link in the P.S. to your registration page, that might be a good idea.

Email 2: Week Before Reminder

Subject Line: What we’ll share in next week’s webinar
Send: One week before webinar (if applicable)

[CONTACT’S NAME],

We’ve got less than a week before our webinar [NAME OF WEBINAR]. And I wanted to check in with you and share a few more details about what to expect.

You already know the webinar is about [TOPIC OF THE WEBINAR], but one of the reasons this webinar is so valuable is that we will:

  • [WHY THEY SHOULD ATTEND #1]
  • [WHY THEY SHOULD ATTEND #2]
  • [WHY THEY SHOULD ATTEND #3]

In addition to all of that, we’ll give you some ideas for what to do (following the webinar) to really [SOLUTIONS OR IDEAS THE WEBINAR WILL REVEAL].

Here are the details for the event, just in case you need them again:

Date: [DATE]

Time: [TIME]

Login: [WEBINAR LOGIN]

If you have any questions before we connect next week, be sure to reach out to us at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

With the webinar still a week away, this webinar needs to instill excitement and anticipation for the event. The bullet points will help you do that. They can be either descriptions of the topics you’ll cover or the delivery of the content. Here are the 2 different examples:

“...so valuable is that we will:

  • Share some of our best case studies including the story of how one patient used natural means to send her cancer into remission
  • Give you a “medical” breakdown for what traditional treatments do to your body
  • Provide you with solutions that have a 75% + success rate

“...so valuable is that we will:

  • Reveal secrets that only top agents know
  • Share our proven system for closing home buyers after just the first contact
  • Uncover our Top Agent Marketing System designed to help you sell homes in 10 days or less

Email 3: 2 Days Before Reminder

Subject Line: In 2 days you’ll discover [TOPIC OF WEBINAR]

Send: 2 days before webinar

Hey [CONTACT’S NAME],

This is a friendly reminder that the webinar you signed up for is in just 2 days. Which means, 2 days from now, you’ll finally know [SOMETHING YOU’LL REVEAL ON THE WEBINAR].

If you haven’t done so already, be sure to mark this event on your calendar, along with the details for joining us:

Date: [DATE]

Time: [TIME]

Login: [WEBINAR LOGIN]Our webinar registration is nearly full. So you may want to log in a few minutes early as there will be lots of people jumping on at the same time.

We’re looking forward to having you join us,

[EMAIL SIGNATURE]

Pro Tip:

In the subject line, keep the topic short so your subject line stays short. Maybe something like:

“In 2 days you’ll discover how you can pay for college”

Pro Tip:

The “something you’ll reveal on the webinar” should be a compelling secret, trick, or technique to recommit your registrant to jump on the webinar. Something like:

“...you’ll finally know how one author self-published her way to over $100,000 a year in royalties.”

Email 4: Day Before Reminder

Subject Line: The webinar is tomorrow
Send: Day before webinar

[CONTACT’S NAME],

I’m sitting here preparing the final details for our webinar tomorrow, and I’ve got to tell you...I’m excited. I’ve spent [NUMBER OF YEARS IN THE INDUSTRY] years helping people, like you, [SOLUTION YOU PROVIDE].

In tomorrow’s webinar, I’m going to share my very best content. Including some highly valuable information I’ve never revealed before. Which means...this is going to be an awesome event.

And we’ve got you all registered to attend! Here are you login details again, in case you need them:

Date: Tomorrow, [DATE]

Time: [TIME]

Login: [WEBINAR LOGIN]I think that’s all for now. As always, if you have questions or concerns, you can always reach us at [BEST CONTACT INFO].

Until tomorrow then,

[EMAIL SIGNATURE]

Pro Tip:

Feel free to be as descriptive in the “solution you provide” section as you want to. It might look something like this:

“...helping people, like you, land their dream job in 2 weeks or less. Many even receive a signing bonus!”

Email 5: Day Of Reminder

Subject Line: We’re just hours away
Send: Day of webinar

Hey [CONTACT’S NAME],

This is it! Webinar day. The day you discover [TOPIC OR TITLE OF THE WEBINAR].

I’ve still got a lot of things to get ready before we begin, so this is just a quick note to remind you of the details for getting on:

Date: Today!

Time: [TIME]

Login: [WEBINAR LOGIN]You may want to log on a few minutes early to make sure you don’t have any difficulties.

We’ll see you there!

[EMAIL SIGNATURE]

Thank You Page Copy

Thanks for your interest in our powerful webinar [NAME OF WEBINAR]. We’ve now got you registered. A confirmation - with the webinar details - is being sent to your email address. So be sure to mark your calendar because this is going to be an incredible event.

Can’t wait to have you join us!