Small or Local Event Registration Follow-up

Contents:
  • Thank You Page
  • 1 Confirmation Email
  • 6 Reminder Emails
Instructions:
  • In every email, be sure to include the details for attending the event.
  • You have 4 reminder emails, but if your event is further out than 2-3 weeks, you may want to consider sending a few more. Make them brief, just the details of the event and why the attendee will be glad they came.

Thank You Page Copy

Thanks for signing up for our powerful event [NAME OF EVENT]. We’ve now got you registered! A confirmation - with the event details - is being sent to your email address. So be sure to mark your calendar because this is going to be an incredible event.

Can’t wait to have you join us!

Email 1: Confirmation

Send: Immediately after person registers
Subject Line: You’re registered for [NAME OF EVENT]

[CONTACT’S NAME],

Thanks again for signing up for our exclusive event [NAME OF EVENT]. You’ve successfully secured your spot for this great event. Here are all the details you need to join us:

Date: [DATE]
Time: [TIME]
Place: [PLACE]

[PUT ANY OTHER SPECIAL INFO - LIKE WHERE TO PARK - HERE]

If you have questions, concerns, or would like to speak with us before the event, please feel free to contact us at [BEST CONTACT INFO].

Looking forward to having you join us!

[EMAIL SIGNATURE]

If you have friends, family, or colleagues that would like to come to the event with you, please be sure to have them register as well. Our space is limited and we need to make sure we don’t overfill it.

Pro Tip:

Including a link to the registration page in the P.S., is a good idea.

Email 2: Three Weeks Before Reminder

Send: 3 weeks before the event
Subject Line: Attendance details for [NAME OF EVENT]

[CONTACT’S NAME],

You know what’s exciting? The interest we’ve had in [NAME OF EVENT]. This is going to be a great event with lots of people, like you, learning [WHAT YOU’LL TEACH THEM].

Since we first let people know about the event, we’ve received a lot of questions. So here are some answers to FAQs we’ve gotten lately:

  • The event will last approximately [AMOUNT OF TIME]
  • There [WILL/WON’T] be [SNACKS, FOOD, DRINKS, ETC.]
  • If you plan to bring someone, please have them register at [LINK TO REGISTRATION PAGE]
  • [OTHER SPECIFICS GO HERE]

Hopefully that clears up any questions you may have had.

You’re already registered, so there is nothing more for you to do right now. But here are the details of the event if you need them again:

Date: [DATE]
Time: [TIME]
Place: [PLACE]

[PUT ANY OTHER SPECIAL INFO - LIKE WHERE TO PARK - HERE]

Thanks and we’re looking forward to seeing you,

[EMAIL SIGNATURE]

Email 3: Two Weeks Before Reminder

Send: 2 weeks before the event
Subject Line: In preparation for [NAME OF EVENT]

[CONTACT’S NAME],

In just two weeks, we’ll get the chance to connect face-to-face. And I couldn’t be happier. The greatest thing about being a [OCCUPATION] is helping people [HOW YOU HELP PEOPLE]. And during the event, I’ll get the chance to share [WHAT YOU’LL SHARE TO “HELP” ATTENDEES IN THEIR LIVES].

There’s still two weeks before the event, and maybe you’d like to get a headstart on [WHAT YOU’LL HELP ATTENDEES WITH]. That’s why I’ve created a [VIDEO, FREE REPORT, EBOOK, ETC.] to introduce you to what we’ll be talking about.

[LINK GOES HERE]

As a quick reminder, here are the details for the event:

Date: [DATE]
Time: [TIME]
Place: [PLACE]

[PUT ANY OTHER SPECIAL INFO - LIKE WHERE TO PARK - HERE]

If you have any questions, be sure to contact us at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

The “what you’ll share” keep the information vague so you’re not giving away too much of your presentation. Something like:

“...I’ll get the chance to share 7 new tax laws that will save you money this year.”

Pro Tip:

The video/free report/ebook is a way to keep your registrants excited about what’s coming up. If you don’t want to offer anything, then you can skip this email. But even if you just record a quick 2 minute video about how someone’s life is going to be better once they’ve attended this event or testimonials from customers, that will be great to keep them looking forward to being there.

Email 4: Week Before Reminder

Send: One week before the event
Subject Line: What we’ll share during next week’s event

[CONTACT’S NAME],

We’ve got less than a week before our powerful event [NAME OF EVENT]. And I wanted to check in with you and share a few more details about what to expect.

You already know the presentation will be about [TOPIC OF THE EVENT], but one of the reasons this event is so valuable is that we will:

  • [WHY THEY SHOULD ATTEND #1]
  • [WHY THEY SHOULD ATTEND #2]
  • [WHY THEY SHOULD ATTEND #3]

In addition to all of that, we’ll give you some ideas for what to do (following the event) to really [SOLUTIONS OR IDEAS THE EVENT WILL REVEAL].

Here are the details for the event, just in case you need them again:

Date: [DATE]
Time: [TIME]
Place: [PLACE]

[PUT ANY OTHER SPECIAL INFO - LIKE WHERE TO PARK - HERE]

If you have any questions before we meet next week, be sure to reach out to us at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

With the event still a week away, this email needs to instill excitement and anticipation for the event. The bullet points will help you do that. Here are the 2 different examples:

“...so valuable is that we will:

  • Share some of our best case studies including the story of how one patient used natural means to send her cancer into remission
  • Give you a “medical” breakdown for what traditional treatments do to your body
  • Provide you with solutions that have a 75% + success rate

“...so valuable is that we will:

  • Reveal secrets that only top agents know
  • Share our proven system for closing home buyers after just the first contact
  • Uncover our Top Agent Marketing System designed to help you sell homes in 10 days or less

Email 5: 2 Days Before Reminder

Send: 2 days before the event
Subject Line: In 2 days you’ll discover [TOPIC OF EVENT]

Hey [CONTACT’S NAME],

This is a friendly reminder that the event you signed up for is in just 2 days. Which means, 2 days from now, you’ll finally know [SOMETHING YOU’LL REVEAL AT THE EVENT].

If you haven’t done so already, be sure to mark this event on your calendar, along with the details for getting here:

Date: [DATE]
Time: [TIME]
Place: [PLACE]

[PUT ANY OTHER SPECIAL INFO - LIKE WHERE TO PARK - HERE]

As a quick reminder, anyone you’d like to bring with you needs to register [INCLUDE LINK TO REGISTRATION PAGE HERE]. That way we can have enough materials for all our attendees.

We’re looking forward to having you join us,
[EMAIL SIGNATURE]

If, for any reason, you won’t be able to attend, please shoot me a quick email to let me know.

Pro Tip:

In the subject line, keep the topic short so your subject line stays short. Maybe something like:

“In 2 days you’ll discover how you can pay for college”

Pro Tip:

The “something you’ll reveal at the event” should be a compelling secret, trick, or technique to recommit your registrant to attend. Something like:

“...you’ll finally know how one author self-published her way to over $100,000 a year in royalties.”

Email 6: Day Before Reminder

Send: Day before the event
Subject Line: [NAME OF EVENT] is tomorrow - and your seat is reserved

[CONTACT’S NAME],

I’m sitting here preparing the final details for the event tomorrow, and I’ve got to tell you...I’m excited. I’ve spent [NUMBER OF YEARS IN THE INDUSTRY] years helping people, like you, [SOLUTION YOU PROVIDE].

In tomorrow’s presentation, I’m going to share my very best information. Including some highly valuable content I’ve never revealed before. Which means...this is going to be an awesome event.

And we’ve got your seat ready! Here are your event details again, in case you need them:

Date: [DATE]
Time: [TIME]
Place: [PLACE]

[PUT ANY OTHER SPECIAL INFO - LIKE WHERE TO PARK - HERE]

I think that’s all for now. As always, if you have questions or concerns, you can always reach us at [BEST CONTACT INFO].

Until tomorrow then,
[EMAIL SIGNATURE]

Pro Tip:

Feel free to be as descriptive in the “solution you provide” section as you want to. It might look something like this:

“...helping people, like you, land their dream job in 2 weeks or less. Many even receive a signing bonus!”

Email 7: Day Of Reminder

Send: Day of event
Subject Line: We’re just hours away

Hey [CONTACT’S NAME],

This is it! The day you discover [TOPIC OR TITLE OF THE EVENT].

I’ve still got a lot of things to get ready before we begin, so this is just a quick note to remind you of the details for getting here:

Date: [DATE]
Time: [TIME]
Place: [PLACE]

[PUT ANY OTHER SPECIAL INFO - LIKE WHERE TO PARK - HERE]

We’ll be starting right on time, so be sure to get that calendar cleared so you won’t miss any of the presentation.

See you soon!
[EMAIL SIGNATURE]

Pro Tip:

Feel free to be as descriptive in the “solution you provide” section as you want to. It might look something like this:

“...helping people, like you, land their dream job in 2 weeks or less. Many even receive a signing bonus!”