Referral Partner Sign-up and Resources

Pages & Referral Partner Center Content

Contents:
  • Sign-up Landing Page
  • Sign-up Thank You Page
  • 1 Email Welcoming Your Referral Partner and Giving Them Access to Your Affiliate Center
  • Welcome Copy to Put in Your Affiliate Center
  • 2 Emails to Include as resources in Your Affiliate Center
  • Banner Ad Copy to Include as resources in Your Affiliate Center
  • Social Media Copy to Include in Your Affiliate Center
Instructions:
  • This campaign requires you to have an affiliate center where you can provide your referral partners with resources and affiliate links. If you do not have an affiliate program, you can still use the landing page, thank you page, welcome email, and 4 follow-up emails. But you need to make sure you have a plan for how your referral partners earn commissions, and clearly spell out that plan in your emails.
  • You should try to add new resources to your affiliate center monthly.

Landing Page Copy

Do You Know Anyone Who {PROBLEM YOU SOLVE}?
If So, You Could Be Making a Commission On Our Sales!

BECOME A REFERRAL PARTNER TODAY!

Thanks for taking the time to check out our {BUSINESS NAME} referral partner program! The highest compliment you can give us is a recommendation to the people you interact with every day. That’s why we’re so grateful for your interest in this program--and we can’t wait to start sending you commission checks!

{JUSTIFICATION FOR BECOMING A REFERRAL PARTNER}

But, how do YOU get paid?

Here’s How It Works:

When you sign up to be a {BUSINESS NAME} referral partner, you’ll get a special link to our website. Share this link with your friends, family, business associates--anyone you know--and when they use that link to check out our site, our system tracks them. If they decide to make a purchase, no matter how big or small, you make a commission!

We’ll also provide you with resources, like emails and ads, that you can use on your website or social media pages to help you promote your Referral Partner Link--and our business.

That all sounds great, right? Well, it’s about to get better, because our referral partners receive a generous {COMMISSION}% commission on every purchase made by your friends, family, and associates, as long as your special link is used. It’s a super easy way to increase your bottom line!

{INFORMATION ABOUT HOW COMMISSIONS ARE PAID}

What’s the next step?

Becoming a {BUSINESS NAME} referral partner is simple. Just {INSTRUCTIONS FOR BECOMING A REFERRAL PARTNER} and we’ll send you an email with your special referral partner link, as well as access to resources you can use to introduce {BUSINESS NAME} to anyone you think might benefit from our {PRODUCTS OR SERVICES}.

{SIGN UP BUTTON}

We want to be sure you’re comfortable in your role as a referral partner, so consider this:

  • {REASON #1}
  • {REASON #2}
  • {REASON #3}

And remember...you’re under no obligation. You can sign up just in case you have a chance to share information about {BUSINESS NAME} with someone you know. There are no requirements to meet or contracts to sign. It’s just a great way to make some extra money with little effort on your part!

(If you still have questions about our Referral Partner Program, please contact us at {BEST CONTACT INFO}. We’re here to help you succeed!)

Landing Page Pro Tips:
Pro Tip:

The {SOLUTION YOU PROVIDE} in the call out area at the top of your landing page should be short and sweet.  Some examples might be:

  • ...needs to lose weight?
  • ...is selling their home?
  • ...who needs cash for college?

Pro Tip:

In the {JUSTIFICATION FOR BECOMING A REFERRAL PARTNER} section, you need to convince your prospects that your business is a good option for them to recommend to their acquaintances. After all, no one wants to recommend something that ends up being a major fail! Think about what you do really well. Why are your products better than others in your industry? Is there a specific type of person you cater to? Pretend like you are having a conversation with someone, describing your business to them--then write that conversation down. Here’s the justification we used at Ready To Go Copy:

“One of the best ways to grow a business and make it more profitable is to follow up with prospects and customers. That might be through a phone call, a text message, or, (and this is the easiest, most common method, email. Unfortunately, writing emails takes a LOT of time. Time that business owners don’t have. So they don’t follow up.

“It’s a big problem. Ready To Go Copy is the solution.

“We provide small business owners with pre-written marketing emails that they can use, right now, to follow up with their customers and prospects. It’s easy, fast, affordable, and our persuasive content helps business owners quickly increase their revenue.”

Pro Tip:

The {SOLUTION YOU PROVIDE} in the call out area at the top of your landing page should be short and sweet.  Some examples might be:

  • ...needs to lose weight?
  • ...is selling their home?
  • ...who needs cash for college?

Pro Tip:

In the {JUSTIFICATION FOR BECOMING A REFERRAL PARTNER} section, you need to convince your prospects that your business is a good option for them to recommend to their acquaintances. After all, no one wants to recommend something that ends up being a major fail! Think about what you do really well. Why are your products better than others in your industry? Is there a specific type of person you cater to? Pretend like you are having a conversation with someone, describing your business to them--then write that conversation down. Here’s the justification we used at Ready To Go Copy:

“One of the best ways to grow a business and make it more profitable is to follow up with prospects and customers. That might be through a phone call, a text message, or, (and this is the easiest, most common method, email. Unfortunately, writing emails takes a LOT of time. Time that business owners don’t have. So they don’t follow up.

“It’s a big problem. Ready To Go Copy is the solution.

“We provide small business owners with pre-written marketing emails that they can use, right now, to follow up with their customers and prospects. It’s easy, fast, affordable, and our persuasive content helps business owners quickly increase their revenue.”

Pro Tip:

You need to determine how you will pay commissions, then describe that process in the {INFORMATION ABOUT HOW COMMISSIONS ARE PAID} section. Will you send a check every time a commission is earned? Is there a minimum amount they need to earn before a check is sent? How often will you send checks? This is the place to include all of that information. BE SPECIFIC!

Pro Tip:

{INSTRUCTIONS FOR BECOMING A REFERRAL PARTNER} could be a simple link to to a webform or it might include more detailed instructions. But, try to keep it as simple as possible. If the process is too difficult, prospective partners won’t want to take the time to sign-up.

Pro Tip:

You can describe your {PRODUCTS OR SERVICES} in this section, or simply choose the word “products” or “services”.

Pro Tip:

The bullet points with {REASONS} for becoming a referral partner need to convince someone who is wavering that this is a good idea. Remind them of their commission, the excellent quality of your products, that you’re a leader in your industry, how good it will feel to get a check in the mail with very little effort, etc. It’s okay to repeat the most compelling reasons you mentioned earlier in the copy. Because these are listed as bullet points, they are more likely to be read if someone is just skimming the information.

You need to determine how you will pay commissions, then describe that process in the {INFORMATION ABOUT HOW COMMISSIONS ARE PAID} section. Will you send a check every time a commission is earned? Is there a minimum amount they need to earn before a check is sent? How often will you send checks? This is the place to include all of that information. BE SPECIFIC!

Pro Tip:

{INSTRUCTIONS FOR BECOMING A REFERRAL PARTNER} could be a simple link to to a webform or it might include more detailed instructions. But, try to keep it as simple as possible. If the process is too difficult, prospective partners won’t want to take the time to sign-up.

Pro Tip:

You can describe your {PRODUCTS OR SERVICES} in this section, or simply choose the word “products” or “services”.

Pro Tip:

The bullet points with {REASONS} for becoming a referral partner need to convince someone who is wavering that this is a good idea. Remind them of their commission, the excellent quality of your products, that you’re a leader in your industry, how good it will feel to get a check in the mail with very little effort, etc. It’s okay to repeat the most compelling reasons you mentioned earlier in the copy. Because these are listed as bullet points, they are more likely to be read if someone is just skimming the information.

Success or Thank You Page

Thanks for partnering with us to help make {BUSINESS NAME} a greater success! We appreciate the trust you are placing in us by referring us to your friends and family. You should be receiving an email with all the details of what to do next. Be sure to read it thoroughly so you know exactly how to proceed.

If you have any questions or concerns, please contact us at {BEST CONTACT INFO}.

Welcome to our program! We can’t wait to send you your first commission check!

Email: Follow-Up for New Referral Partners

Subject Line: [CONTACT’S FIRST NAME], thanks for joining
Send: Immediately after referral partner signs up
Hi [CONTACT’S NAME],

Thanks for joining [BUSINESS NAME] Referral Partner Program.

We’re looking forward to partnering with you to grow our business and your bottom line. To access our Referral Partner Center, simply [INSTRUCTIONS OR LINK FOR REFERRAL PARTNER LOGIN PAGE]. Your credentials are:

Username:

Password:

Our Referral Partner Center is filled with tools and content to help you succeed as one of our partners. Once you’re logged in, you’ll be able to:

[FEATURE #1]
[FEATURE #2]
[FEATURE #3]
and more!

Your personal referral link is:

[REFERRAL PARTNER COMMISSION LINK]

Share this link with friends, family, co-workers--anyone you feel could benefit from the [PRODUCTS OR SERVICES] [BUSINESS NAME] offers.

As one of our referral partners, we’ll be keeping in touch with promotional offers and all the latest about our [PRODUCTS OR SERVICES]. Watch your inbox for updates.

We’re looking forward to working with you. Thanks again for becoming a [BUSINESS NAME] Referral Partner. If you ever need to contact us, you can do so at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

In the {FEATURE} bullet points, list features of your Referral Partner Center. They could include things like:

  • Get your unique referral partner link
  • See your commissions ledger
  • Get marketing resources to help you promote {BUSINESS NAME}
  • Learn more about our referral program

Pro Tip:

In the [PRODUCTS OR SERVICES] areas, simply choose the word “products” or “services”.

Copy in the Affiliate Center

Thanks for partnering with us to help make {BUSINESS NAME} a greater success! We appreciate the trust you are placing in us by referring us to your friends and family. You should be receiving an email with all the details of what to do next. Be sure to read it thoroughly so you know exactly how to proceed.

If you have any questions or concerns, please contact us at {BEST CONTACT INFO}.

Welcome to our program! We can’t wait to send you your first commission check!

Pro Tip:

In the {FEATURES OF REFERRAL PARTNER CENTER}, list a few things your affiliates will find there, for instance:

“...track your commissions, get promotional resources, and see if your referrals are actually visiting our site.”

A Word About Affiliate Resources

Included with this campaign are two sample emails that you can tweak to use as resources in your Referral Partners Center, two sample Facebook posts, as well as instructions for designing a banner ad for your company. Other resources you might consider include:

  • Blog posts
  • Tip series
  • Free Reports
  • Social media posts, articles, or tweets

If you need help designing specific resources for your company, Ready To Go Copy has a service for that too. Contact us at support@readytogocopy.com. We’re here to help with all of your copy needs.

Email From Friends And/Or Family

Subject Line: Do you need {SOLUTION YOU OFFER}?
Hi there,

Everyone needs help from time to time. And when we do, it’s usually our friends and family that we turn to first, right?

I hope you feel comfortable turning to me in a time of need because I’m here for you, and want you to know I’ve got your best interests at heart. That’s actually why I’m sending this email.

I recently signed up as a referral partner for {BUSINESS NAME}, and when I did, your name immediately came to my mind. They are dedicated to {BUSINESS MISSION STATEMENT}.

If you’ve been searching for {SOLUTION YOU OFFER}, {BUSINESS NAME} might be a good fit for you. It can’t hurt to check it out, right?

If you decide to look into their {PRODUCTS OR SERVICES}, please use my link:

{YOUR REFERRAL PARTNER COMMISSION LINK}

Let me know if you have questions. That’s what friends are for!

{EMAIL SIGNATURE}

Pro Tips:
Pro Tip:

Be brief in the {SOLUTION YOU OFFER} subject line. Less is more! For example:

  • “...a handyman?”
  • “...to work out some stress?

Pro Tip:

Your {BUSINESS MISSION STATEMENT} can be a shortened version of your actual mission statement, or simply a description of what you try to accomplish with your products or services. For example:

“...They are dedicated to keeping your home or business in tip-top shape while providing the best handyman services in the industry. Their customer service can’t be beat! ...”

“...They are dedicated to relaxing the body and freeing the mind of stress with regular massage therapy by professional massage therapists. ...”

Pro Tip:

The {SOLUTION YOU OFFER} in the body of your email should be more detailed.  For example:

“...If you’ve been searching for a handyman to cross some items off your ever growing “honey-do” list...”

“...If you’ve been searching for someone to work out your tense and tightened muscles, allowing you to do more and be more...”

Email From A Coach, Consultant, Or Business Contact

Subject Line: A referral for {SOLUTION YOU OFFER}
Hi There,

Do you ever wonder why it’s so hard to {ACTION YOU ARE PROMOTING}? We all know that {BENEFIT OF PRODUCT OR SERVICE} can make a huge difference in our lives, and yet, we ignore the obvious.

If you’re like me, it’s simply because {REASON FOR NOT TAKING ACTION}.

Recently, I discovered a great resource and I wanted to share it with you. {BUSINESS NAME} provides {SOLUTION YOU OFFER} for people like you who {ACTION YOU ARE PROMOTING}, but need a little help to do it.

If you’re interested, click the link below to checkout their website and all the {PRODUCTS OR SERVICES} they offer.

{YOUR REFERRAL PARTNER COMMISSION LINK}

If you’d like to {ACTION YOU ARE PROMOTING}, check them out!

{EMAIL SIGNATURE}

Pro Tips:
Pro Tip:

Be brief in the {SOLUTION YOU OFFER} subject line. Less is more! For example:

  • “...a private tutor”
  • “...a contractor”

Pro Tip:

Be specific in the {ACTION YOU ARE PROMOTING}. For example:

“...hire the help you need to be successful in your higher education?”

“...redesign your office space to make it really work for you and your staff?”

Pro Tip:

Be specific in the {BENEFIT OF PRODUCT OR SERVICE} section, also. You need to convince the prospects that hiring you is the best course of action. You could say:

“...getting the extra help you need to do well in college can make the difference between having a successful career or working at a dead end job for the rest of your life...”

“...a well-planned and organized space in which to work increases productivity, which ultimately increases your bottom line...”

Pro Tip:

Make the {REASON FOR NOT TAKING ACTION} obvious, something that applies to most people with the problem you are trying to solve. Then counter it with a question. For example:

“...you don’t feel like you can afford a private tutor. But can you afford not to hire one?”

“...it’s so inconvenient to have your office torn apart while the upgrades are taking place.  It’s really a pain to deal with the dust, the noise, and the people interrupting your work.  But would it be worth the inconvenience of a week or two to have an amazingly productive work space for the rest of your career?”

Pro Tip:

The {SOLUTION YOU OFFER} and {ACTION YOU ARE PROMOTING} in the body of your email should be more detailed. For example:

“...PRO TUTORS provides low-cost, peer-tutoring in just about every subject for students like you who are trying to keep your grades up amid the stress of college life...”

“...OFFICES DESIGNED provides a comprehensive service to help you redesign your workspace and get the construction completed quickly, for people like you who need a well-designed and organized office to be productive...”

Pro Tip:

In the {PRODUCTS OR SERVICES} area, simply choose the word “products” or “services”.

Pro Tip:

In the final {ACTION YOU ARE PROMOTING} section, be brief. For example:

  • “...see your GPA improve...”
  • “...make your staff more productive...”

Banner Ad Instructions

{BUSINESS NAME}
{SOLUTION YOU PROVIDE}
{PROBLEM YOU SOLVE}

Banner Ad Pro Tips:
Banner ads should contain your business name, the problem you solve, and the solution you provide. If you are advertising a sale, include information regarding the discount. The order doesn’t matter.

When writing a banner ad, ask yourself four questions:

  1. What are you selling?
  2. What problem are you trying to solve with your company?
  3. What makes your product/service/company different from others in the industry?
  4. Are there other ways to answer the questions above?

When you have the answers to these questions, see how you can put those answers together in a way that will catch the attention of your clients.  Banner Ads should pack as much information as possible into the fewest words possible. The elements listed above can be in any order. Some examples:

 

COOKIE CUTTER DESIGNS

A comprehensive web design tool

to help you create beautiful, posts, pages, logos, and more.

ONLINE EDUCATION

Anytime. Anywhere.

Take your career to the next level!

And the banner ad from Ready To Go Copy...

Copy. Paste. Convert.

Our pre-written marketing content makes it super easy for you to

follow up with your prospects and customers.

Social Media Posts

Facebook, Twitter, Instagram, LinkedIn, etc.

Option 1
Hey {CUSTOMER BASE}: If you’re struggling to {PROBLEM YOU SOLVE}, I’ve got a great resource for you. It’s called {BUSINESS NAME}, and they provide {SOLUTION YOU PROVIDE}.

{YOUR REFERRAL PARTNER COMMISSION LINK}

Option 2
Just signed up as a referral partner for a company called {BUSINESS NAME}. They {SOLUTION YOU PROVIDE} to {CUSTOMER BASE}. So, if that’s you, I suggest you go check it out.

{YOUR REFERRAL PARTNER COMMISSION LINK}

Pro Tip:

{CUSTOMER BASE} refers to the people you market to: ladies, guys, athletes, homeowners, music lovers, etc.