Referral Partner Recruitment

Contents:
  • 3 Recruitment Emails
Instructions:
  • These are generic emails. You may want to modify them slightly depending on whether you’re recruiting new customers, friends, family, colleagues or prospects.
  • Landing page copy and a welcome email can be found in the “Referral Partner Sign Up and Resources” campaign.
  • You might want to consider adding some copy and a webform at the bottom of your website that promotes your referral partner program. Anyone looking for affiliate opportunities will look there first.

Email 1: First Recruitment Email

Send: Immediately
Subject Line: Like our [PRODUCT AND/OR SERVICE]? You could earn some cash.

Hi [CONTACT’S NAME],

Have you been thanked lately for all the support you’ve offered us?

We’ve worked really hard to provide the best [DESCRIPTION OF YOUR PRODUCT OR SERVICE] for people who [CHALLENGE YOUR PROSPECT IS FACING]. And because of individuals like you, our business is growing!

Our community has played such an important role in our development that we want to make sure you know about our referral program. Our referral program is the best system we have for rewarding you for your support.

In a nutshell, we are offering a [X%] commission on every sale we make from your referrals. That means...if you refer a friend, family member, or colleague to us, and they make a purchase, you’ll get [X%] of the purchase price sent to you.

To see the details of our generous commission structure (and to sign up):

[LINK: Go Here]

Being a referral partner is super easy. All you have to do is talk about a [PRODUCT OR SERVICE] you already love, and you could be earning commission checks.

There is no fee to sign up and no requirements for being a referral partner. So be sure to get signed up today!

[EMAIL SIGNATURE]  

Pro Tip:

In the “Description of your product or service” try to throw in a benefit as you describe it. For example:

“...to provide the best, most effective (and easy to implement) business strategies for people…”

Pro Tip:

In the “Challenge your prospect is facing” section, the more you can harp on their pain points (or appeal to their desires) the more successful your email will be. For example:

“...for people who lie awake at night panicking over their financial situation.”

Email 2: Second Recruitment Email

Send: Delay 4 Days
Subject Line: Why we send out so many commission checks

Hi [CONTACT’S NAME],

When it comes to choosing a new doctor, finding the right style, or deciding what to watch on Netflix, most of us want a friends suggestion. If you’re like most people, you feel more comfortable taking action when someone you know and trust makes a recommendation.

And it’s that is why, starting this month, you could be receiving generous commission checks from us!

[LINK: Yes, I’d like to sign up as a referral partner!]

One of the reasons our business does so well is because our happy customers and professional contacts share their love of [NAME OF YOUR PRODUCT OR SERVICE] with friends and family. If you were one of those individuals, you could be making [X%] of the purchases your referrals make.

Just so you know, our average sale price is [AMOUNT OF AVERAGE SALE PRICE]. That means, you’ll get approximately [AMOUNT OF COMMISSION] sent to you every time someone you know buys.

Sound good? Then all you’ve got to do is sign up for free.

Even if you’re not sure yet whether being a referral partner is right for you, at least take a minute to check out the details.

[LINK: Okay, I’d like to read about the details]

If you have any questions, you are welcome to contact us at [BEST CONTACT INFO].

Thanks for being part of our community and we hope to welcome you as a referral partner very soon.

[EMAIL SIGNATURE]

Email 3: Third and Last Recruitment Email

Send: Delay 4 Days
Subject Line: 5 really good reasons to become a referral partner

Hi [CONTACT’S NAME],

You’ve received a few emails from us lately about our referral partner program. And so far, we haven’t convinced you to sign up. But I’d like to make one more attempt to convince you that being part of our referral partner program is right up your alley.

The [NAME OF YOUR COMPANY] referral partner program rocks because:

  • It’s 100% free to sign up
  • There’s no pressure to “sell” - just mention us when it’s comfortable for you
  • You’ll receive [X%] of every sale we make to the people you refer
  • We’ll provide you with all the content you need to promote us
  • You become an exclusive partner and are entitled to special offers from us

Convinced yet? Great, then to check out the details (and get signed up) you can:

[LINK: Go Here]

If you have any questions, you are welcome to contact us at [BEST CONTACT INFO].

Thanks for being part of our community and we hope to welcome you as a referral partner very soon.

[EMAIL SIGNATURE]