Referral Partner Event Promotion Campaign

Contents:
  • 3 Emails Encouraging Referral Partners to Promote Your Event
  • 1 Email for Referral Partners to Send Their Contacts (included as part of email 2)
Instructions:
  • This campaign encourages your referral partners to help you promote your event. If those referral partners are mostly family, friends, social group, etc. you might want to change the verbiage just a little bit to be more personal.
  • If you are not offering a commission to your referral partners for promoting your event, there are a handful of sentences in the emails you need to remove. Or, replace them with whatever incentive you might be offering (contest, free tickets, etc.)
  • One way to get referral partners to actually promote for you is to make it as easy as possible. The second email provides your referral partners with copy (in email form) they can send directly to their contacts. You can include this copy in an attachment or simply paste it at the bottom of email 2.
  • In the email the referral partners send out to their list, there are a few fill-in-the-blank spots. Those are for you to fill in with your details before that copy gets sent to your referral partners. The only blanks you won’t fill in are your referral partners “affiliate link”.

Email 1: First Request to Promote for You

Send: 2 days before you announce your event
Subject Line: Help us make [NAME OF EVENT] a success.

In 2 Days, We’ll Be Announcing Our Powerful, New Event [NAME OF EVENT],
And We Need Your Help to Make It a Success!

[CONTACT’S NAME],

We are super excited to announce that [NAME OF EVENT] will be happening on [DATE]. And it’s going to be absolutely incredible.

Now, I realize everyone says that about their events. But this one was created because [WHY YOU CREATED THE EVENT]. And those that attend are going to walk away knowing:

  • [ONE THING ATTENDEES WILL LEARN]
  • [ONE THING ATTENDEES WILL LEARN]
  • [ONE THING ATTENDEES WILL LEARN]
  • And much more!

This is an event we’ve been planning for awhile. And now that we’ve got the details all worked out, we’re ready to start promoting. And we’re hoping you’ll be willing to help us get the seats filled. (You’ll get [COMMISSION PERCENTAGE] of every ticket you help us sell.) [REMOVE THIS LAST SENTENCE IF YOU ARE NOT OFFERING A COMMISSION]

You can learn all the details of the event here [LINK TO SQUEEZE PAGE OR WEBSITE].

The official announcement is in two days. We just wanted to give you a head’s up and a sneak peek. Expect an email with promotional materials and all the other details you need to know.

Thanks for all you do in helping us achieve success.

[EMAIL SIGNATURE]

Pro Tip:

When stating “why you created the event”, be as specific as possible. Use multiple sentence if need be. It might look something like this:

“...was created because too many students are falling through the cracks. Teachers don’t know how easy it is to not only help the “troubled” students, but get them to excel beyond what they even think is possible.”

Pro Tip:

For the bullet points, try to include both the type of content that will be included at the event and the benefit of that content. For example:

“...going to walk away knowing:

  • How to find struggling students within the first 2 weeks of school
  • Simple tricks for getting even the most reluctant students showing interest
  • Techniques for making each student feel valued (most of our trained teachers now do this subconsciously)

Email 2: It’s Been Announced

Send: Day of Announcement
Subject Line: It’s been announced - please help with the promotion

[CONTACT’S NAME],

I hope you got my last email and have had some time to look at our [WEBSITE OR SQUEEZE PAGE] - with all the details about [NAME OF EVENT]. Because, in order to make this the best [TYPE OF INDUSTRY] event of the year, we need your help getting the word out.

Now, here’s the thing: even if you’re excited to share the news about [NAME OF EVENT], I know you’re super busy. That’s why I took the time to write a potential email for you. All you have to do is copy and paste the content into your email and hit “Send”. Should take less than 5 minutes of your time.

And that 5 minutes could add up to...a big check. [REMOVE THIS LAST SENTENCE IF YOU ARE NOT OFFERING A COMMISSION]

The copy to send your contacts is [ATTACHED OR AT THE BOTTOM OF THIS EMAIL]. If you have any questions or simply want to learn more details about the event, then please feel free to reach out to me at [BEST CONTACT INFO].

Thanks for helping us make this happen,

[EMAIL SIGNATURE]

[INCLUDE THE DETAILS OF THE COMMISSION STRUCTURE AS A PS - IF APPLICABLE]

Email for Affiliates to Send To Their Contacts

Subject Line: New event I can’t wait to tell you about

[CONTACT’S NAME],

I just found out about a great new event and I couldn’t wait to share the details with you. A great [INDUSTRY YOU’RE IN] expert, and my friend, [THEIR NAME], just announced [NAME OF EVENT] and it might be exactly what you need to [SOLUTION YOUR PRODUCT OR SERVICE PROVIDES].

[NAME OF EVENT] is planned for [DATE]. And those that attend are going to discover:

  • [ONE THING ATTENDEES WILL LEARN]
  • [ONE THING ATTENDEES WILL LEARN]
  • [ONE THING ATTENDEES WILL LEARN]
  • And much more!

You can see the complete details for the event at [REFERRAL PARTNER PUT YOUR UNIQUE LINK HERE].

If you’re serious about [SOLUTION PRODUCT OR SERVICE PROVIDES], then you need to check this out.

[YOUR SIGNATURE]

Pro Tips

Pro Tip 1:
In the “Attached Or At The Bottom Of This Email” section, you’re supposed to choose which one it will be and then write either “attached” or “at the bottom of this email” in that space.

Pro Tip 2:

For the bullet points, try to include both the type of content that will be included at the event and the benefit of that content. For example:

“...going to walk away knowing:

  • How to find struggling students within the first 2 weeks of school
  • Simple tricks for getting even the most reluctant students showing interest
  • Techniques for making each student feel valued (most of our trained teachers now do this subconsciously)

Pro Tip 3:
If you’re offering a special launch discount, price, or added bonuses, be sure to include those details underneath the bullet points.

Pro Tip 4:
Do NOT change [REFERRAL PARTNER PUT YOUR UNIQUE LINK HERE]. That is a note to your referral partners to include a link with their affiliate code for their contacts. Do NOT change [YOUR SIGNATURE]. This is a note to your referral partner to use their own email signature.

Email 3: Last Chance for Commissions

Send: Anytime after email 2 - possibly as the event gets close
Subject Line: [NAME OF EVENT] promotion is doing awesome - but we still need you

[CONTACT’S NAME],

This has got to be one of the greatest responses to an event we’ve ever had. And you want to know why? It’s because of the content we’re planning to share. We’ve already received incredible feedback from people planning to attend.

And it’s no wonder. After more hours than I could even track, and more ideas than I want to remember, we came up with the perfect event for [DESCRIBE YOUR TARGET MARKET].

Now, if you haven’t reached out to your contacts yet, you still have time to do so. Our special launch pricing (and commission sales period) is available until [LAUNCH END DATE]. Once the launch is officially over, you can still get commissions on sales. But we’ll only be offering [COMMISSION] up until that date.

To get your commission, all you have to do is [WHAT ACTIONS GET THEM PAID].

[IF YOU’RE NOT OFFERING COMMISSIONS, REMOVE THE TWO PARAGRAPHS ABOVE AND REPLACE WITH A SIMPLE REQUEST FOR THEM TO PROMOTE YOU]

If you want to see a few of the emails we’ve been getting, ask me questions, or need some help reaching out to your list, please feel free to contact me at [BEST CONTACT INFO].

Thanks again for your help,
[EMAIL SIGNATURE]

Pro Tip:

In the “What Actions Get Them Paid” section, be as specific as possible. If they need to use their affiliate link to get credit for a sale, tell them that. If they need to direct their contacts to a specific landing page, tell them that.