Referral Generator

(Incentive Version)

Contents:
  • 2 Referral Request Emails
  • 1 New Referral Email
  • 1 Incentive Delivery Email
  • Landing Page or Webform Copy
  • Thank you Page Copy
Instructions:
  • You’ll need to decide how you want to collect your referrals. Are you going to have your customers fill out a webform? Do you want them to simply reply to your email? Knowing what response you want will help you determine how many “pieces” of copy you need.
  • There are a handful of places that require your personal details like company name, the special offer, method you want them to use to respond to you. Be sure to make those changes to the copy based on your personal details.
  • If you’re requesting your contacts fill out a webform, you’ll need a link to the form you want filled out. Be sure to include those links!

Referral Request Email 1

Subject Line: A gift in exchange for referrals
Send: Immediately

We’d Like to Offer You A Gift
In Exchange for a Referral or Two

[CONTACT'S NAME],

Have we thanked you lately for being part of our community? If not...thank you! We’re excited to see the growth in our community. And we love providing you with free resources, educational content, and exceptional [PRODUCTS OR SERVICES].

Now, that being said, I have a question for you: Do you have friends or colleagues that could benefit from the services, products, and content we provide?

If so, we’d love to offer you [SPECIAL INCENTIVE] in exchange for the name and email address of your friend.

<Link: Sure, I can refer some people to you!>

If you refer your friends, family and/or colleagues, we will send them a single email inviting them to learn more about our growth process. We’ll also share some of our great, free resources with them. If they’re not interested, we’ll never contact them again.

Thank you, in advance, for your referrals!

[EMAIL SIGNATURE]

Once you provide us with your referral’s information, we’ll let you know how to claim your gift.

Pro Tip:

Special incentives don’t have to cost you anything. You could offer a discount, a free report, access to an exclusive group, etc. For example:

“20% off coupon code for your next purchase”

Referral Request Email 2

Subject Line: Help us reach others and you get a gift
Send: Delay 3 Days

[CONTACT'S NAME],

We’re looking to grow our business so we can offer even more [PRODUCTS OR SERVICES] to our valued customers (like you). And since you’ve benefited from our [PRODUCTS OR SERVICES], I’m hoping you wouldn’t mind referring others to us.

Thinking of the right people to refer to us is asking for your valued time. So, in exchange for providing us with the name and email address of even one person, we’d like to offer you [SPECIAL INCENTIVE]. Just one name, and you get this incredible gift.

<Link: Sure, I can refer some people to you!>

We don’t want to bother your friend or colleague. If you’re willing to share their information with us, we’ll send them a simple email inviting them to [OFFER FOR THE REFERREE]. If they’re not interested, they won’t ever hear from us again.

Thanks for support and being part of our community. And thank you, in advance for your referrals!

[EMAIL SIGNATURE]

Once you provide us with your referral’s information, we’ll let you know how to claim your gift.

Pro Tip:

Special incentives don’t have to cost you anything. You could offer a discount, a free report, access to an exclusive group, etc. For example:

“20% off coupon code for your next purchase”

Email Sent to New Referral

Subject Line: [MERGE THE FIRST NAME OF THE PERSON WHO DID THE REFERRING] thought you could benefit from this.
Send: Immediately

Could You Use Some [SOLUTION YOUR PRODUCTS OR SERVICES PROVIDE - SEE PRO TIPS FOR AN EXAMPLE]?

Hi [CONTACT'S NAME],

By way of quick introduction, my name is [YOUR NAME] and I am [YOUR POSITION] at [COMPANY NAME]. [MERGE THE FIRST NAME OF THE PERSON WHO DID THE REFERRING] is part of our community, and they thought you could benefit from our offerings and resources.

In particular, we think you might be interested in [OFFER FOR THE NEW REFERRAL].

Like you, we understand [DESCRIBE THE PAIN YOUR REFERRAL MIGHT BE SUFFERING FROM].

That’s why we’ve created a great community (that includes [MERGE THE FIRST NAME OF THE PERSON WHO DID THE REFERRING]). Our community is designed to help you [WHAT YOUR PRODUCTS OR SERVICES SOLVE].

If you’re interested, [OFFER FOR THE NEW REFERRAL] is the best place to start.

Looking forward to having you join our community!

[EMAIL SIGNATURE]

Pro Tip:

Your headline should include a description of something new contacts could really benefit from. Here’s an example of what might go there:

“Proven Business-Building Strategies”

Pro Tip:

Where you provide the name of your company, we highly suggest linking directly to your website.

Pro Tip:

Your offer for the new referral can be anything: a free report, a demo, a discount if they buy. If you are offering some sort of download, be sure to link to it here. That portion of the copy might look like this:

“our free report on [NAME OF REPORT]”

Pro Tip:

The pain section is meant for you to find that one thing that plagues your new contact so much they might actually take the time to discover what you have to offer. This might look like:

“Most life-styles don’t cater to diabetics."

Incentive Delivery Email

Subject Line: The gift we offered you for your referrals
Send: Immediately after someone gives a referral

[CONTACT'S NAME],

Thanks for taking the time to give us a referral. Your help means the world to us. And we’ll do our best to provide your referral with great content and powerful resources.

To claim the free gift we offered (in exchange for your referral), simply [DELIVERY METHOD HERE].

If you [CANNOT ACCESS OR DON’T RECEIVE] your gift, please let us know by contacting [BEST CONTACT PERSON] at [BEST CONTACT INFO].

Thanks again for giving us your referral!

[EMAIL SIGNATURE]

Pro Tip:

In the Delivery Method section, be sure to give specific details to ensure your contact gets their promised offer. If it’s a physical delivery, mention that you’re mailing it. If it’s electronic you can say “click here” and provide a link.

Pro Tip:

in the “cannot access or don’t receive” section, choose the description that best matches the delivery of the special incentive.

Landing Page Copy

We want to provide your friends, family, and colleagues with the same great [SERVICES OR PRODUCT] you’re currently enjoying. Please help us reach others by providing us with their name and [OTHER CONTACT INFO YOU WANT COLLECTED]. And thanks for your support!

Thank You Page Copy

Thanks for your referrals! We appreciate the extra support from you. Tomorrow, we’ll send that single email to the people you referred.

Thanks again for helping us grow our community!