Re-engage and Offer

Contents:
  • 1 Re-engagement Email
  • 3 Offer Emails
Instructions:
  • This campaign is designed to show your renewed commitment to prospects and customers who have not heard from you in awhile. The “offer” can be anything: a discount, access to a special webinar or membership, a free report, etc. Something you know your contacts are going to want...and something that makes sense to put a “deadline” on.
  • Following this campaign, you’ll really want to stay in more consistent touch with your contacts. A series of educational emails might work great after this.

Email 1: Humble Apology

Subject Line: Will you accept my apology?
Send: Immediately

[CONTACT’S NAME],

I owe you an apology. It’s been a long time since I last reached out and connected with you. And for that...I’m so sorry.

Our relationship is important and it wasn’t done on purpose. Things have been busy. But no excuses. You deserve better.

I am recommitting myself to staying in touch and providing you with consistent:

  • [SOMETHING YOU’LL SEND THROUGH EMAIL]
  • [SOMETHING YOU’LL SEND THROUGH EMAIL]
  • [SOMETHING YOU’LL SEND THROUGH EMAIL]
  • And much more!

And to show you I’m serious, I’ll be sending you a very special offer in the next few days. So be sure to keep an eye on your inbox.

Thanks for your understanding and I’m looking forward to reaching out to you in a day or two with a surprise.

[EMAIL SIGNATURE]

Pro Tip:

The bullet points should serve as reminder to the person about why they signed up to receive emails in the first place. Whatever you have sent in the past or plan to send, that information goes there. It could include:

  • Educational emails about the X industry
  • Invites to webinars, podcasts, special trainings, or live events
  • Links to favorite blog posts and articles
  • Special offers and exclusive access to new products and services
  • Social media opportunities

Email 2: Special Offer

Subject Line: The special offer I owe you
Send: 2 days after email 1

[CONTACT’S NAME],

When I reached out to you 2 days ago, I apologized for losing touch and promised a special offer as recompense. Well, I’m not going to beat around the bush. This is pretty cool and I can’t wait to see what you think.

Because you’ve been so understanding, I’d like to invite you to:

[SPECIAL OFFER WITH DETAILS GOES HERE]

[IF LINKING TO A SALES OR LANDING PAGE, LINK GOES HERE]As someone who struggles with [PAIN THEY SUFFER], you’re sure to appreciate this because this [THE OFFER], is going to help you:

  • [BENEFIT OF THE OFFERING #1]
  • [BENEFIT OF THE OFFERING #2]
  • [BENEFIT OF THE OFFERING #3]

At [NAME OF COMPANY] we want the best for you. And this is definitely a step in the right direction.

One thing though...this special offer is because I messed up. I lost touch. But this offer is not something that will continue indefinitely. If you want to take advantage of this, you’ve got to act now. Because in 5 days - it will no longer be available.

Let me know if you have any questions [BEST CONTACT INFO].

Looking forward to staying in touch,
[EMAIL SIGNATURE]

Pro Tip:

If your special offer does not require sending someone to a sales or landing page, be sure to include the details for how to get the special offer - under the benefits might be a good place to do that.

Pro Tip:

For the benefits, the more specific you can make them, the better. They might look something like this:

  • Rent your properties faster and at ½ your current advertising costs
  • Find tenants with impeccable track records who will take good care of your homes
  • Create a system for managing multiple homes with ease

Email 3: Reminder of Offer

Subject Line: Did you get the special offer email?
Send: 2 days after email 2

Hey [CONTACT’S NAME],

I’m reaching out because I’m not entirely sure you got the last email I sent. It’s been awhile since we were last in touch, so you may have missed it. But at least you’re reading this email now. And that means...you can still take advantage of our special offer.

You see, because our relationship hasn’t been super consistent, I decided to make it up to you with:

[SPECIAL OFFER WITH DETAILS GOES HERE]

[IF LINKING TO A SALES OR LANDING PAGE, LINK GOES HERE]

I chose this for you because it helps [PROBLEM THE OFFER SOLVES]. And, if memory serves, that’s something you can certainly benefit from.

The one catch, is that I can’t make this available forever. It will only be available to you for the next 5 days. So you have to act soon.

Thanks again for your understanding and let us know what more we can do for you.

[EMAIL SIGNATURE]

Pro Tip:

There’s only one little paragraph in here to show the value of the special offer. So be sure to be specific and write something your contacts will definitely want. It might look like:

“...because it helps bridge the gaps between you and your children so you’ll talk more, enjoy each other’s company again, and trust each other.”

Pro Tip:

Don’t forget, if your special offer does not require sending someone to a sales or landing page, be sure to include the details for how to get the special offer.

Email 4: Last Chance on Offer

Subject Line: Today is the last day I can offer this
Send: 2 days after email 3

[CONTACT’S NAME],

Four emails in just over a week. I wasn’t kidding when I said I wasn’t going to lose touch with you again.

Don’t worry, I’m not planning on going overboard - emailing you all the time. I just needed to make sure you weren’t passing up the chance to get:

[SPECIAL OFFER WITH DETAILS GOES HERE]

[IF LINKING TO A SALES OR LANDING PAGE, LINK GOES HERE]Today is the last day this will be available. So if it’s something you could benefit from, then you’ll need to act soon.

If you have any questions or concerns, you can always reach us at [BEST CONTACT INFO].

I’ll be in touch with you again soon,

[EMAIL SIGNATURE]