Product Launch For Referral Partners

Contents:
  • 3 Emails Encouraging Referral Partners
  • 1 Email for Referral Partners to Send Their List (included as part of email 2)
Instructions:
  • This campaign encourages your “Referral Partners” to help you promote your new services and products. If those “Referral Partners” are family, friends, social group, etc. you might want to change the verbiage just a little bit to be more personal.
  • One way to get referral partners to actually promote for you is to make it as easy as possible. The second email provides your “Referral Partners” with copy (in email form) they can send directly to their contacts. You can include this copy in an attachment or simply paste it at the bottom of email 2.
  • In the email the referral partners send out to their list, there are a few fill-in-the-blank spots. Those are for you to fill in with your details before that copy gets sent to your referral partners. The only blanks you won’t fill in are your Referral Partner's “Referral Partner link”.

 Email 1: First Request to Promote for You

Subject Line: New launch could mean a commission check for you
Send: 2 days before new product or service launch

We’re Launching Our New [PRODUCT OR SERVICE] - [NAME OF PRODUCT OF SERVICE]

On [DATE OF LAUNCH] and That Could Mean Commission Checks for You!

[CONTACT’S NAME],

We are super excited to announce that we’re finally ready to release [NAME OF PRODUCT OR SERVICE]. And we hoped we could count on you to help us make the launch a success. (I’ll tell you what that could mean to your bank account in just a minute.)

This release is incredible, because this [PRODUCT OR SERVICE] has the power to help:

  • [BENEFIT #1 OF NEW OFFERING]
  • [BENEFIT #2 OF NEW OFFERING]
  • [BENEFIT #3 OF NEW OFFERING]
  • And much more!

I spent a lot of time creating this [PRODUCT OR SERVICE]. And I’m anxious to get it in the hands of people who could benefit from it.

That’s why I’m turning to you. I think your contacts might be the right people for this [PRODUCT OR SERVICE]. All you have to do is [WHAT ACTIONS GET THEM PAID]. If one of your contacts makes a purchase, you get a commission check. And because your help is greatly valued, we’ll pay you [COMMISSION].

Your contacts trust you to help them make good decisions. Please reach out to me directly at [BEST CONTACT INFO] with any questions you might have. I want you to feel good putting a stamp of approval on our [NAME OF PRODUCT OR SERVICE].

I’m looking forward to writing your check!

[EMAIL SIGNATURE]

By the way, we have a very specific plan for launching [NAME OF PRODUCT OR SERVICE]. If you can wait until [DATE OF LAUNCH] to reach out to your contacts, that would be great!

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.

So for the bullet points, you might write something like this:

“...has the power to help:

  • Make mealtimes more enjoyable because you won’t be worrying about the contents of your food
  • Alleviate stomach cramps and fatigue when you do consume something you shouldn’t

Pro Tip:

In the “What Actions Get Them Paid” section, be as specific as possible. If they need to use their Referral Partner link to get credit for a sale, tell them that. If they need to direct their contacts to a specific landing page, tell them that.

Email 2: We’ve Launched

Subject Line: Getting a commission check is easier than ever
Send: Day of Launch
[CONTACT’S NAME],

Well, thanks to people like you, the launch of our new [PRODUCT OR SERVICE] - [NAME OF PRODUCT OR SERVICE] has really taken off. And I’m already writing commission checks from our new sales.

I hope you got my last email and have had some time to look at our website - with all the details about [NAME OF PRODUCT OR SERVICE]. Because, if you think what we’re offering is beneficial to your contacts, I could be writing a check with your name on it. (As a quick reminder, you get [COMMISSION] when one of your contacts buys.)

Now, here’s the thing: even if you’re excited to share the release of [NAME OF PRODUCT OR SERVICE], you’re super busy. That’s why I took the time to write a potential email for you. All you have to do is copy and paste the content into your email and hit “Send”. Should take less than 5 minutes of your time.

And that 5 minutes could add up to...a big check.

The copy to send your contacts is [ATTACHED OR AT THE BOTTOM OF THIS EMAIL]. If you have any questions, want to review the [PRODUCT OR SERVICE] with me, or want more ideas for how to let your contacts know about [NAME OF PRODUCT OR SERVICE] then please feel free to reach out to me at [BEST CONTACT INFO].

Thanks for helping us make this happen,

[EMAIL SIGNATURE]

As a quick reminder, you get credit for “your” sales when you [WHAT ACTIONS GET THEM PAID].

 Email for Referral Partners to Send Their Contacts

Subject Line: New resource I can’t wait to share

[CONTACT’S NAME],

I just found out about a great new [PRODUCT OR SERVICE] and I couldn’t wait to share the details with you. A great [INDUSTRY YOU’RE IN] expert, and my friend, [THEIR NAME], just released [NAME OF PRODUCT OR SERVICE] and it might be exactly what you need [SOLUTION YOUR PRODUCT OR SERVICE PROVIDES].

[NAME OF PRODUCT OR SERVICE] is a [BRIEF DESCRIPTION OF OFFERING] to help:

  • [BENEFIT #1 OF NEW OFFERING]
  • [BENEFIT #2 OF NEW OFFERING]
  • [BENEFIT #3 OF NEW OFFERING]
  • And much more!

You can see the complete details of this [PRODUCT OR SERVICE] at [REFERRAL PARTNER PUT YOUR UNIQUE LINK HERE].

If you’re serious about [SOLUTION PRODUCT OR SERVICE PROVIDES], then you need to take 5 minutes and check this out.

[REFERRAL PARTNER’S SIGNATURE]

Pro Tip:

In the “Commission” sections, be as specific as possible. For example:

“You get 15% of the total sale when one of your contacts buys.”

Pro Tip:

In the “Attached Or At The Bottom Of This Email” section, you’re supposed to choose which one it will be and then write either “attached” or “at the bottom of this email” in that space.

Pro Tip:

In the “What Actions Get Them Paid” section, be as specific as possible. If they need to use their Referral Partner link to get credit for a sale, tell them that. If they need to direct their contacts to a specific landing page, tell them that.

Pro Tip:

If you’re offering a special launch discount, price, or added bonuses, be sure to include those details underneath the bullet points.

Pro Tip:

Do NOT change [REFERRAL PARTNER PUT YOUR UNIQUE LINK HERE]. That is a note to your Referral Partner to include a link with their Referral Partner code for their contacts. Do NOT change [REFERRAL PARTNER'S SIGNATURE]. This is a note to your Referral Partner to use their own email signature.

Email 3: Last Chance for Commissions

Subject Line: Not too late to get that commission check
Send: Delay 6 days
[CONTACT’S NAME],

This has got to be one of the greatest launches I’ve ever done. And you want to know why? It’s because of [NAME OF PRODUCT OR SERVICE]. We’re already getting some fantastic customer feedback about it.

And it’s no wonder. After more hours than I could even track, and making more revision than I want to remember, we came up with the perfect [DESCRIBE PRODUCT OR SERVICE].

Now, if you haven’t reached out to your contacts yet, you still have time to do so. Our special launch pricing (and commission sales period) is available until [LAUNCH END DATE]. Once the launch is officially over, you can still get commissions on sales. But we’ll only be offering [COMMISSION] up until that date.

To get your commission, all you have to do is [WHAT ACTIONS GET THEM PAID].

If you want to see a few of the customer comments, ask me questions, or need some help reaching out to your list, please feel free to contact me at [BEST CONTACT INFO].

Thanks again for your help,
[EMAIL SIGNATURE]

Pro Tip:

In the “What Actions Get Them Paid” section, be as specific as possible. If they need to use their Referral Partner link to get credit for a sale, tell them that. If they need to direct their contacts to a specific landing page, tell them that.