Post Local Event Follow-up

Contents:
  • 3 Emails for Non-purchasers
  • 1 Email for Those Who Purchased During the Event
Instructions:
  • This campaign assumes your attendee leaves your event without committing to work with you. If you’re not asking your attendees to sign up for one of your products and/or services, you can use email 1 as a “thanks for coming” email. Just remove the paragraphs that talk about a special offer.

Email 1: Thanks for Coming

Subject Line: Thanks for coming to [NAME OF EVENT]
Send Suggestion: The day after your event

[CONTACT’S NAME],

Thanks again for being part of our event yesterday! Our goal was to help you [WHAT YOU WANTED THEM TO LEARN FROM THE EVENT]. And hopefully you got all the information (and more) that you were looking for.

As a quick reminder, I extended a special offer to all attendees. Which includes:

[DETAILS OF OFFER FROM THE EVENT]

You’ll want some time to think it over. Which is a good idea. But don’t wait too long. If you’re ready to take action, we can get started working with you right now.

When you decide you’re ready to proceed, you can [HOW THEY TAKE ADVANTAGE OF THE OFFER].

Let me know if you have any questions. You can reach me at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

In the “what you wanted them to learn from the event” section, describe what they should be able to do now based on the content you shared. For example:

“Our goal was to help you find new sources of funding (other than your savings account) to pay for your child’s college education.”

Email 2: Hoping to Work With You

Subject Line: Have you thought it over?
Send Suggestion: 2 days after email 1

[CONTACT’S NAME],

A few days ago, during our special event, we outlined some things our business can do to help you [WHAT THEY WANT TO ACHIEVE]. And we extended to you a special offer.

You’re still taking some time to think through it - and I respect that. But to help you make up your mind, I thought I’d share what others who we’ve helped, had to say about the [PRODUCTS OR SERVICES] I believe you could benefit from.

[TESTIMONIAL #1]
[TESTIMONIAL #2]

When you decide you’re ready to move forward, you can [HOW THEY TAKE ADVANTAGE OF THE OFFER].

You attended our event. So you definitely want [WHAT YOU TAUGHT THEM]. But sometimes it a little extra experience goes a long way in helping you reach your goals.

The offer is good for another 48 hours. Let me know if you have any questions. You can reach me at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

[ANY GUARANTEES ON YOUR WORK OR PRODUCT GO HERE]

Pro Tip:

The testimonials are supposed to get the person to sign up with you. Have the testimonials be specific to the products or services you’re recommending.

Pro Tip:

In the “what you taught them” section, try to help them remember the pain or concern they are trying to escape. Something like:

“So you definitely want to be free of constant, nagging calls from creditors.”

Email 3: Ready to Move Forward?

Subject Line: Are you going to pass on this?
Send Suggestion: 1 day after email 2

[CONTACT’S NAME],

It’s been a few days since you attended our incredible event [NAME OF EVENT]. (Thanks again for coming, by the way. You helped to make it a success.)

Today, I simply wanted to reach out and let you know the offer we extended to attendees will be expiring in 24 hours.

If you’ve forgotten the offer, it includes:

[DETAILS OF THE OFFER GO HERE]

Because you attended the event, you are likely a good fit for the [PRODUCTS OR SERVICES] we provide. And I would love to work with you. But you need to act soon if you want the offer.

To get started, you can [HOW THEY TAKE ADVANTAGE OF THE OFFER].

Let me know if you have any questions. You can reach me at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

(Optional) Email for Those That Purchased

Subject Line: Thanks again for being part of [NAME OF EVENT]
Send Suggestion: The day after the event

[CONTACT’S NAME],

Thanks again for joining us at yesterday’s powerful event. You definitely helped make it a success. And I was glad to have you there!

We’re excited you’ve decided to move forward with the special offer. I feel confident it’s going to help you [WHAT THE PRODUCT OR SERVICE THEY BOUGHT WILL HELP THEM ACHIEVE] and I can’t wait to work with you.

We’ll be in touch again very soon, I just want to make sure you know how much I appreciate you coming yesterday.

To your success,

[EMAIL SIGNATURE]