Post Event Networking Follow-up

Contents:
  • 1 Great to Meet You Email
  • 1 Opt-In Request Email
  • 1 What to Expect Emai
Instructions:
  • This campaign has to start before you even put the emails in place. While at your event, gathering new leads, be sure to make note of the pain point your new contacts are suffering and let them know you’re planning on sending them “something” (an opt-in of some sort).
  • By law, if you are automating or mass sending emails, you are only permitted 1 opportunity to get your new contact “opted-in” to receive your marketing. If they don’t accept that invitation, any emails you send have to be one-off messages from you. This campaign provides you with 3 emails. The first one reconnects and invites your new connection to opt-in to something like a free report, ebook, webinar, etc. Email 2 should be personally sent to someone who doesn’t accept your offer asking them if they want to be part of your list. The last email is ONLY for new leads that opted-in to receive something while at your networking event - and checked a box saying you have permission to market to them.

Email 1: It Was Great Meeting You

Subject Line: Great meeting you at [NAME OF EVENT]

Send: Immediately after event

[CONTACT’S NAME],

This is [YOUR NAME] from [COMPANY NAME]. I’m reaching out to tell you what a pleasure it was meeting you at [NAME OF EVENT].

Events like that one always get so busy and there’s never enough time to get to know each other as well as we’d like. However, during our conversation, you mentioned your personal challenge of [PAIN THEY SUFFER].

Like I promised, I wanted to offer you my [OPT-IN]. This [TYPE OF OPT-IN] was designed to help people, like you, [SOLUTION THE OPT-IN PROVIDES].

The [TYPE OF OPT-IN] is FREE. And I think you’ll really get some value out of it.

[LINK TO OPT-IN]

I’m hopeful we can build a relationship. Let me know if you have any questions or would like to talk more. The best way to reach me is [BEST CONTACT INFO].

Looking forward to hearing from you,
[EMAIL SIGNATURE]

Pro Tip:

For the “pain they suffer”, try to be as specific as possible so the person knows you were really listening to them. It might look like this:

“...your personal challenge of constant headaches, shortness of breath, and an unusual tendency to gasp when you’re sleeping.”

Pro Tip:

For the “solution the opt-in provides” try to be as specific as possible. Use multiple sentences if you need to. This is really your best chance of creating a legitimate prospect out of this lead. For example:

“...designed to help people, like you, discover the 5 places in their businesses where they’re losing money. Plus, it shows you how to maximize your profits with a few simple marketing strategies.”

Email 2: Do You Want to Hear From Me?

Subject Line: Is there a way I can help?
Send: 2 days after sending email 1

Note: You’ll only send this email if the person does NOT opt-in for whatever you offered in email 1. And it has to be sent as a manual, one-off email if you want to stay “legal”.

Hi [CONTACT’S NAME],

Just thought I’d reach out to you again and say what a pleasure it was meeting you at [NAME OF EVENT].

At the event, you mentioned you struggle with [PAIN THEY SUFFER]. Which is why, a few days ago, I sent you an email about my [NAME OF OPT-IN] and suggested you check it out.

[LINK TO THE OPT-IN]

Now, in addition to [NAME OF OPT-IN], I’ve got some great articles, blog posts, and other educational information I think you’d appreciate. But before I can send it to you, I need your permission to receive content from me.

[OPT-IN OR PERMISSION LINK]

My ultimate goal is to provide you with the education and tools you need to [SOLUTION YOU PROVIDE].

Thanks for your interest and I look forward to creating a great relationship with you.

[EMAIL SIGNATURE]

Pro Tip:

For the “pain they suffer”, try to be as specific as possible so the person knows you were really listening to them. It might look like this:

“...your personal challenge of constant headaches, shortness of breath, and an unusual tendency to gasp when you’re sleeping.”

Pro Tip:

For the “opt-in or permission link”, you need a marketing system that will “tag” the person as being “marketable” once they click the link. Make the link a sentence that specifically outlines what it is they are accepting. Something like:

“Yes, I want to receive educational content, offers, and invitations from you!”

Pro Tip:

For the “solution you provide”, try to be as specific as possible and wrap in an implied benefit. Maybe something like this:

“...you need to tackle the negative self-talk and find confidence in just being you.”

Email 3: What You Can Expect

Subject Line: We’ve got some great content to send you
Send: 2 days after sending email 1

Note: This is a “courtesy” email you will send ONLY to new leads who actually opted-in at the event (gave you written permission to market to them), but did not opt-in to whatever you offered in email 1. Send this email letting them know what to expect from you and then feel free to add them to any of your other marketing campaigns.

[CONTACT’S NAME],

Thanks again for connecting with me at [NAME OF EVENT]. I’m excited to do whatever I can to help you [SOLUTION YOU PROVIDE].

Because you “opted-in” to receive content from me at the event, I can now start sending you:

  • [SOMETHING YOU’LL SEND]
  • [SOMETHING YOU’LL SEND]
  • [SOMETHING YOU’LL SEND]
  • And so much more!

Typically, you’ll receive an email a week from me. If I host a special event or choose to hold a sale, you might hear from me a little more frequently. But I’ll always respect your time and attention.

Thanks again for connecting with me and I’m looking forward to building the relationship with you.

[EMAIL SIGNATURE]

Pro Tip:

For the bullet points, think of all the valuable things you send through email: educational emails, industry-specific insights, special offers, exclusive event invites, surveys, links to articles and blog posts, etc. Your bullet points might look something like this:

  • Educational emails on how to naturally heal your body
  • Recommendations for the essential oils, teas, and other healing products we use
  • Special offers on our cleansing products
  • And so much more!