Post Consultation Follow-up

Contents:
3 Emails
Instructions:
  • This campaign assumes your prospect leaves your consultation without committing to working with you. You’ll need to find a different campaign if you want to simply give your prospect the “next steps”.
  • Email 1 should include personal details of your meeting with the prospect. If you have a system to merge in information, you’re all set. Otherwise, you’ve got to hand create this email.

Email 1: Thanks for Coming

Subject Line: It was great meeting with you
Send: Within hours of consultation

[CONTACT’S NAME],

Thanks for meeting with me today. After reviewing your situation and personal goals, I know we can help you [PROBLEM YOU PLAN TO SOLVE].

As a reminder, here is what I suggested we do moving forward:

[DETAILS OF SERVICES OR PRODUCTS]You’ll want some time to think it over. Which is a good idea. But don’t wait too long. If you’re ready to take action, we can get started working with you right now.

When you decide you’re ready to proceed, you can [HOW THEY TAKE ADVANTAGE OF THE PLAN].

Let me know if you have any questions. You can reach me at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

In the “problem you plan to solve” section, try to be as specific to the person as possible. If you have a system to do it, you may want to use a “merge field” with the person’s pain points spelled out so you can send an automated email, otherwise, you need to hand write in the person’s pain.

Pro Tip:

The details of the services or products should be super specific. Things you might want to address are: start and stop date for doing work, number of hours it will take, how they interact with you, etc.

Email 2: Hoping to Work With You

Subject Line: Have you thought it over?
Send: 2 days after email 1

[CONTACT’S NAME],

A few days ago, during our meeting, we outlined some things my company can certainly help you with.

You’re still taking some time to think through it - and I respect that. But to help you make up your mind, I thought I’d share what others who we’ve helped, had to say about the [PRODUCTS OR SERVICES] I believe would help you.

[TESTIMONIAL #1]

 

[TESTIMONIAL #2]

When you decide you’re ready to move forward, you can [HOW THEY TAKE ADVANTAGE OF THE PLAN].

I really am hopeful for you. When someone suffers from [PAIN THEY SUFFER], life can be difficult. You’ve shown an interest in changing your circumstances. After all, you sought me out. Now it’s time to take the next step.

Let me know if you have any questions. You can reach me at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

 

[ANY GUARANTEES ON YOUR WORK OR PRODUCT GO HERE]

Pro Tip:

The testimonials are supposed to get the person to sign up with you. Have the testimonials be specific to the products or services you’re recommending.

Pro Tip:

In the “pain they suffer” section, try to really dig in to the pain the person feels. It might look like this:

“When someone suffers from the sleepless nights, lost appetite, embarrassment and misplaced shame of bankruptcy, life can be difficult.”

Pro Tip:

If you include a guarantee in the P.S. make sure it is specifically for the products and/or services you want your prospects to purchase.

Email 3: Ready to Move Forward?

Subject Line: Are you going to pass on this?
Send: 2 days after email 2

[CONTACT’S NAME],

It’s been a few days since connected. So I wanted to reach out and see if you’ve had time to think over my proposal for how I can help you.

You truly are a good fit for the [PRODUCTS OR SERVICES] we provide. And I would love to work with you. But I need to know soon if you want to move forward with the [PRODUCTS OR SERVICES] we outlined for you.

To get started, you can [HOW THEY TAKE ADVANTAGE OF THE PLAN].

Let me know if you have any questions. You can reach me at [BEST CONTACT INFO].

[EMAIL SIGNATURE]