October Promo

(Service Based)

Contents:
3 Emails
Instructions:
  • This campaign is designed to give you a “reason” for running a promo in your business. This particular campaign is for service based businesses for whom October is a slow month to help them see a small boost in sales.
  • As part of this campaign, you will be offering a promotion of some sort. Discounts are good, but sometimes it’s better to offer bundled services, or a FREE service when they spend X amount of dollars, etc. It’s up to you to be creative and create the best scenario for you financially.
  • We recommend a well-designed holiday email template that can “call out” the details of your offer - in case someone wants to know what you’re offering but doesn’t want to read your emails.

Email 1: Initial Offer

Subject Line: A deal so good it’s scary
Send: Immediately

Let’s Call October the “Get It Done Month”
With a Special Promotion From Us

{CONTACT’S NAME},

October is such a weird month. Wouldn’t you agree? School is in full swing. It’s pre-holiday. And it’s right around the time the seasons are changing. So it’s like this middle ground - the calm before the end-of-year/holiday storm.

And that makes it a GREAT time to {SERVICES YOU PROVIDE}.

Which is why, we’d like to invite you to enjoy:

{DETAILS OF OFFER GO HERE}

Truth be told, there really is no reason for this promotion. Except that now feels like a really good time to help you cross a few things off your list.

If this is something you’re ready to take part in, then simply {DETAILS OF HOW TO TAKE ADVANTAGE OF OFFER}.

{LINK TO SCHEDULE IF APPLICABLE}

You can always reach out to us with any questions or concerns you might have. The best way to reach us is {BEST CONTACT INFO HERE}.

Let’s make this month a “scary” productive one for you,

{EMAIL SIGNATURE}

Pro Tip:

Under the “services you provide”, you can try to wrap in a benefit, like this:

“...a GREAT time to attack the filthy (but less noticeable) spaces in your house - like base boards and ovens.”

Pro Tip:

When writing the “Details of your offer”, be very specific and include all relevant information including services completed, cost, and how soon service can be scheduled.

Email 2 Reminder Email

Subject Line: Take advantage of our offer before the holidays start
Send: Delay 3 days

{Contact’s Name},

Have you heard it yet?

The Christmas music?

I have. I walked into the store the other day and was a little freaked out that Elvis’s Blue Christmas was playing over the intercom.

While the music seemed premature, it was a simple reminder that the holidays are creeping up fast. A lot faster than most of us realize. Which is why...you need to take advantage of your time, and our special offer to:

{DETAILS OF OFFER GO HERE}

Halloween is just days away. Then comes Thanksgiving, then Christmas, then New Year’s, and before you know it, your great intentions to {SERVICE YOU PROVIDE} get buried under a mountain of obligations, parties, and events.

Don’t miss your chance to {SERVICE YOU PROVIDE}. {HOW THEY SIGN UP FOR THE OFFER}.

Questions or concerns can be directed to us at {BEST CONTACT INFO}.

Hoping to hear from you soon,

{EMAIL SIGNATURE}

By the way, this special offer will only be available for 2 more days. So be sure to act now!

Pro Tip:

There are 2 sections of “service you provide”. In the first one, a simple description works, like:

“...your great intentions to have your home deep-cleaned get buried…”

In the second section, wrap a benefit around it. Something like:

“Don’t miss your chance to improve your health, stamina, and physical well-being with 4 spine-adjustment visits.”

Email 3 Last Chance Email

Subject Line: Are you passing on our October special offer?
Send: Delay 2 days

{Contact’s Name},

By the looks of things, you’re about to pass on our offer to {QUICK DESCRIPTION OF OFFER DETAILS}. And we want to make sure your decision won’t come back to haunt you.

As a final reminder, here’s what we’ve offered to do for you:

{DETAILS OF OFFER GO HERE}

But this deal will expire in the next 12 hours. And there’s no bringing this one back from the dead. So if you’re interested, you need to {DETAILS FOR GETTING SIGNED UP}.

As always, questions can be directed to us at {BEST CONTACT INFO}.

Enjoy your holidays!
{EMAIL SIGNATURE}

Pro Tip:

For the “quick description” section, you might consider including the service, cost, and special offer. For example:

“...pass on our offer to readjust your spine with 4 visits of just $39 (normally $79).”

Get instant access to

20 marketing campaigns - absolutely FREE!

 

Submit the form and we'll give you access to 20 powerful marketing campaigns
that you can start using TODAY (and forever) to grow your business.

Terms and Conditions

Check your Inbox for details to access your FREE membership.

Get instant access to

52 Weeks of Email Marketing Templates

Easily stay in touch with your prospects and customers all year long.

Check your Inbox for details to access your 52 Weeks of Marketing!

Instant access to

52 Weeks of Email Marketing Templates

Easily stay in touch with your prospects and customers all year long.

Check your Inbox for details to access your 52 Weeks of Marketing!