October Promo

(Product Based)

Contents:

3 Emails

Instructions:
  • This campaign is designed to give you a “reason” for running a promo in your business. This particular campaign is for product-based businesses for whom October is a slow month to help them see a small boost in sales.
  • As part of this campaign, you will be offering a promotion of some sort. Discounts are good, but sometimes it’s better to offer bundled products, or a FREE gift when they spend X amount of dollars, etc. It’s up to you to be creative and create the best scenario for you financially.
  • We recommend a well-designed holiday email template that can “call out” the details of your offer - in case someone wants to know what you’re offering but doesn’t want to read your emails.

Email 1: Initial Offer

Subject Line: Treat yourself to a {TYPE OF PROMO} this month
Send: Immediately

{CONTACT’S NAME},

If you’re anything like me, you don’t buy anything in October. Knowing the holidays are coming, if you do make a purchase, it gets tucked away for Christmas. Because, well, you know…

But who says you can’t “treat” yourself in October? Kids shouldn’t be the only ones to benefit from this month. Especially when we’re offering a deal like this:

{DETAILS OF THE OFFER GO HERE}

This is no trick! (Was that joke too corny?)

The offer really is that awesome. And to take advantage of it, all you have to do is {HOW THEY GET THE OFFER}.

{LINK OR COUPON CODE FOR THE OFFER GOES HERE - IF APPLICABLE}

We’re not going to judge you. If you make a purchase today, and save it for Christmas, that’s great. You do what makes the most sense for you. But we sure you hope you get a chance to enjoy these quiet moments before the holidays take over. And, we hope, our products are part of that enjoyment.

If you have any questions or concerns, you can always reach us at {BEST WAY TO CONTACT}.

{EMAIL SIGNATURE}

Forgot to mention...this offer is only available this week. So you need to take action soon.

Pro Tip:

In the “type of promo” section, you want to be as brief and specific as possible. It might look like this:

“Treat yourself to a 30% discount this month”

If you don’t want to be so obvious this is going to be a sales email, you’ll want to change the subject line. But I’m a firm believer in letting people know what the email is about so they can comfortably open every email from you.

Pro Tip:

Make sure when you’re spelling out the details of the offer that you are very, very specific about what it includes, even if that includes writing out a paragraph of text.

Email 2: Offer Reminder

Subject Line: Before the holidays start, you need this
Send: Delay 3 days

{CONTACT’S NAME},

It’s spooky how fast time passes, isn’t it? For example, did you realize it’s been 3 days since you were first offered our special October promotion? (If you missed our last email, no worries, it’s not too late to get in on this deal.)

As a quick reminder, we want to help you “treat” yourself to a great month by offering you:

{DETAILS OF THE OFFER GO HERE}

{LINK OR COUPON CODE FOR THE OFFER GOES HERE - IF APPLICABLE}

This promotion will only run for another 2 days, and then expire. So, if it’s something you’ve been waiting for (and we know some people definitely have), then it’s time to take action.

All of your questions and concerns can be directed to us at {BEST CONTACT INFO}.

{EMAIL SIGNATURE}

By the way, we are more than happy to treat everyone to this special offer, so please feel free to share the details with your friends and family.

Email 3: Last Chance Email

Subject Line: Are you passing on our October special offer?
Send: Delay 2 days

{Contact’s Name},

By the looks of things, you’re about to pass on our offer: {QUICK DESCRIPTION OF OFFER DETAILS}. And we want to make sure your decision won’t come back to haunt you.

As a final reminder, here are the details:

{DETAILS OF OFFER GO HERE}

Amazing deal, right? Well, this deal is set to expire in the next 12 hours. And there’s no bringing this one back from the dead. So if you’re interested, you need to {DETAILS FOR GETTING SIGNED UP}.

{LINK OR COUPON CODE FOR THE OFFER GOES HERE - IF APPLICABLE}

As always, questions can be directed to us at {BEST CONTACT INFO}.

Enjoy your holidays!

{EMAIL SIGNATURE}

Pro Tip:

For the “quick description” section, you might consider including the product, cost, and special offer. For example:

“...pass on our 4 holiday lip glosses for just $27 (normally $57).”