New Prospect Webinar Promotion

Contents:
  • Thank You Page copy
  • Landing Page Template
  • 1 Opt-in Delivery Email
  • 3 Webinar Invite Emails
  • 1 Alternative Version of Email 3
Instructions:
  • This campaign kicks off as soon as someone “opts-in” to receive something from you. It can easily be modified as a general Webinar Promotion campaign. You just won’t need the thank you page or the opt-in delivery email. And you may need to change a little bit of the copy at the top of email 2 as well.
  • For this campaign, remember...your prospect opted-in to receive something from you (an ebook, a tip series), whatever it is, be sure the Thank You Page and first email help them receive that opt-in. You may have to edit the content slightly if the opt-in is not an ebook, free report, or other download.
  • There are places noted for links where you can take your prospect to the webinar landing page. Make sure you link your emails! And feel free to put more than one link in each email.

Thank You Page Copy

Thanks for taking the time to request [NAME OF OPT-IN]. We’ve just sent you an email with instructions on how to receive your [TYPE OF OPT-IN]. If, for any reason, that email doesn’t show up within the next few minutes, you can always contact us at [BEST CONTACT INFO] and we’ll get it sent out to you right away.

A Special Invitation to Join Us

Now...before you head off to check your email, we want to invite you to an exclusive webinar we will be holding in a few days. The webinar is free, but we’re going to reveal some incredible information that could be very helpful to you.

During the presentation, you’ll discover:

  • [TOPIC #1]
  • [TOPIC #2]
  • [TOPIC #3]
  • And much more!

[LINK TO THE WEBINAR HERE]We already know this is information you need. After all, you requested [NAME OF OPT-IN]. But this webinar is going to dive deep into [PROBLEM YOU SOLVE]. We’ll even present you with some great ideas you can implement right now in your life.

This is a webinar you won’t want to miss! So sign up now, and then you can go check your email for [NAME OF OPT-IN].

Looking forward to having you join us!

Pro Tip:

For the bullet points, try to keep them specific without giving away too much information. They might look something like this:

  • Why students who attend online school have a 50% greater chance of graduating
  • How our programs are catered to your child’s learning style
  • The one question that determines if online school is right for your family

Pro Tip:

For the “problem you solve” section, try to be specific and provide some value. For example, it might say:

“...going to dive deep into tax law and show you how to keep more of your hard-earned money.”

Landing Page Copy

Join Us on [DATE] at [TIME] for

[NAME OF WEBINAR]

And Discover [PROBLEM YOU SOLVE]As someone who [PAIN THEY SUFFER], you know there are things you could, and should be doing differently. But you’re so busy just managing your life, you simply haven’t had time to figure out what you should be doing next.

When you join us for our FREE webinar, you’ll learn:

  • [TOPIC #1]
  • [TOPIC #2]
  • [TOPIC #3]
  • And much more!

We know you’re busy. But if [PAIN THEY SUFFER] has started overwhelming you, then this webinar will be invaluable to you.

If all you need is a few ideas for changes to make - you’ll get them. If you’re wondering how others are dealing with the same challenges, you’ll get that too. Most of all, you’ll get direction on how to [PROBLEM YOU SOLVE]!

Be sure to sign up today!

Pro Tip:

There are two fill-in-the-blank sections for “pain they suffer”. You can either focus on two different pains for the same problem, or restate the pain for more impact. It might look something like this:

“As someone who suffers constant, full body pain…”
“But if joint pain, back pain, headaches, etc. have started…”

Pro Tip:

For the “problem you solve” section, paint a picture of a better life for your prospects. It might look like this:

“...get direction on how to ease (if not entirely eliminate) the day-to-day aches and pains that preventing you from leading a full life.”

Email 1: Opt-in Delivery

Subject Line: Access to the [TYPE OF OPT-IN] you requested
Send: Immediately

[CONTACT’S NAME],

Thanks again for taking the time to request [NAME OF OPT-IN]. We’re excited to share this with you and get you on the path to [PROBLEM YOU SOLVE].

To access your [TYPE OF OPT-IN], simply [INSTRUCTIONS FOR GETTING THE OPT-IN OR LINK TO IT].

Now that you have [NAME OF OPT-IN], here is what we suggest: take a few minutes today or tomorrow to really dig into it. Find a quiet place, where you won’t be disturbed, and spend some time really going over it.

What you’ll discover is [PAINT PICTURE OF LIFE WITH YOUR PRODUCTS OR SERVICES]. Unfortunately, most of us are too busy to slow down and look at the solutions available to us.

Since you’ve requested [NAME OF OPT-IN], we know you’re serious about trying something different and this is a good place to start.

If you have any questions, please feel free to contact us at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

In the “paint picture of life…” section, you want to be specific about how life is better, easier, more enjoyable with your help. You may want to consider bullet points. Or, if you’re just writing in sentence format, don’t feel locked into a single sentence. Use whatever space you need to describe a better life. It might look like this:

“What you’ll discover is that making money is actually easy. You can work from home. You can choose your hours. Heck, you can even choose how much you want to make.”

Email 2: Webinar Invite

Subject Line: The missing piece of [NAME OF OPT-IN]Send: Day 2

[CONTACT’S NAME],

A few days ago, you requested [NAME OF OPT-IN] from us. Thanks again for your interest! If you need access to it again, you can always [INSTRUCTIONS OR LINK FOR ACCESS].

But after you got [NAME OF OPT-IN], I was going back over it and decided...there was definitely more I should have shared with you.

What you received is only a small part of how we [PROBLEM YOU SOLVE]. And that’s why, I wanted to invite you to join us:

[DATE] at [TIME] for

[NAME OF WEBINAR]During this FREE webinar, we’re going to share stories of people, just like you, who struggled with [PAIN THEY SUFFER]. We’ll tell their stories and show you what we did to help them [SOLUTION YOU PROVIDE].

[LINK TO WEBINAR LANDING PAGE HERE] We’ll share some information about the [YOUR INDUSTRY] industry you may not know about. And we’ll give you some ideas for what you could be doing for yourself right now.

This is an event you won’t want to miss. However, we are limited on the number of attendees we can accept. If this is something you’re interested in, then you need to be sure to sign up right away!

You can always reach out to me at [BEST CONTACT INFO] if you have any questions.

[EMAIL SIGNATURE]

Pro Tip:

In the “problem you solve” section, you don’t have to be too specific. You can simply put in a “way I help” statement. Something like:

“...small part of how we help dog owners take control and quickly teach their pets obedience.”

Pro Tip:

In the “solution you provide” section, you want to be as specific as possible. For example:

“...we did to help them eliminate debts, create repayment plans, and get the creditors off their backs.”

Email 3: Webinar Reminder (Version 1)

Note: This email only works for certain industries/pain points. If it doesn’t work for your business, use Email 3: Version 2 as the alternative.

Subject Line: Don’t forget to register for the webinar
Send: Day 4

[CONTACT’S NAME],

If you’ve been struggling with [PAIN THEY SUFFER] for awhile, then you’ve realized that everyone thinks they know the answers. And they’re more than happy to give you their “advice”.

It can get tiresome. Especially because you’re the only one who knows the reality. What it’s really like to [PAIN THEY SUFFER]. And that’s why I wanted to personally reach out and invite you to our FREE upcoming webinar [NAME OF THE WEBINAR].

During the webinar, we’ll be revealing:

  • [TOPIC #1]
  • [TOPIC #2]
  • [TOPIC #3]
  • And much more!

[LINK TO THE WEBINAR HERE]This is what we do. This is all we do. We help people, like you, [SOLUTION YOU PROVIDE]. You don’t want to miss this!

Looking forward to having you join us,

[EMAIL SIGNATURE]

We’re close to reaching our webinar limit. Which means...if you plan to join us, then you need to get registered right away.

Pro Tip:

Don’t do extra work. You can use the same bullet points you used on the Thank You Page. It’s not likely your prospects will remember them. And it really doesn’t matter if they do.

Email 3: Webinar Reminder (Version 2)

Note: This is your alternative to Email 3 Version 1. You can choose whichever email works for your industry.

Subject Line: Don’t forget to register for the webinar
Send: Day 4

[CONTACT’S NAME],

Just wanted to reach out and remind you that you’re personally invited to join us for our FREE webinar [NAME OF WEBINAR].

The webinar is coming up quickly. Let’s get you registered, so you can discover:

  • [TOPIC #1]
  • [TOPIC #2]
  • [TOPIC #3]
  • And much more!

[LINK TO THE WEBINAR HERE]This is what we do. This is all we do. We help people, like you, [SOLUTION YOU PROVIDE]. You don’t want to miss this!

Looking forward to having you join us,

[EMAIL SIGNATURE]

We’re close to reaching our webinar limit. Which means...if you plan to join us, then you need to get registered right away.

Email 4: Final Webinar Push

Subject Line: Are you planning on attending the webinar?
Send: Day 5

[CONTACT’S NAME],

This is just a quick note to see if you were planning on signing up for our webinar [NAME OF WEBINAR]. There are a few openings still available, but the webinar is quickly approaching. So you need to register now if you’re planning on joining us.

[LINK TO WEBINAR GOES HERE]If you can’t make the webinar, and/or you want to talk to me directly, you can always [BEST WAY TO CONTACT].

[EMAIL SIGNATURE]