New Product or Service

Launch - Customers

Contents:
  • 1 Pre-Launch Teaser Email
  • 1 Official Launch Email
  • 2 Reminder Emails
Instructions:
  • If your customer list is especially responsive to you, you may want to consider adding a 2nd pre-launch email to add more anticipation. You may also want to consider a pre-launch purchase opportunity for your loyal customers.
  • If you plan to send the same campaign to both customers and prospects, you’ll need to tweak the copy to make it fit. Your “reasons” for offering the new product would likely differ between your customers and prospects, which is why the campaign has been divided.
  • This campaign is written with a built-in, special offer. If you want a simple launch without the offer, don’t use email 4 and remove the “offer” verbiage in emails 2 and 3.

Email 1: Pre-Launch Teaser

Subject Line: A new [PRODUCT OR SERVICE] is coming soon
Send: 2 days before launch

[CONTACT’S NAME],

As one of our loyal customers, you really ought to know...in just 2 days we’ll be announcing the launch of a brand new [PRODUCT OR SERVICE]. And we can’t wait to introduce it to you!

I don’t want to give away all the details - we’ll use the official launch for that. But you might be interested to know, this [PRODUCT OR SERVICE] helps you:

  • [BENEFIT #1]
  • [BENEFIT #2]
  • [BENEFIT #3]

In other words, it’s the perfect [PRODUCT OR SERVICE] to help you [SOLUTION IT PROVIDES].

We’ve been waiting a long time to add this to our impressive list of offerings. And we’re sure you’ll agree that it was worth the wait.

As mentioned, the official release is in 2 days. Be sure to keep an eye on your inbox.

Looking forward to sharing this with you,

[EMAIL SIGNATURE]

By the way, our launch will include a special offer exclusively for our loyal customers.

Pro Tip:

For the benefits, try to be as specific as possible. They might also include some hints about what the product is. Your bullets could look something like this:

  • Minimize the appearance of any body “problem areas” (like buns, hips, and thighs)
  • Stay cool and comfortable with a breathable cotton material
  • Enhance the appearance of your figure with a light and shade colors

Pro Tip:

For the “solution it provides”, try summing up all the benefits into the one overall aching need or desire of your contact. Feel free to add as many sentences as you need. It might look like:

“...to help you present your most shapely, most seductive look yet.”

Email 2: Official Launch

Subject Line: Official launch of [NAME OF PRODUCT OR SERVICE]

Send: Launch date (or 2 days after email 1)

[CONTACT’S NAME],

This is it! The day we’ve been waiting to officially announce our new product:

[NAME OF PRODUCT OR SERVICE]

[IMAGE OF PRODUCT OR SERVICE - IF POSSIBLE]

[LINK TO CART OR SALES PAGE]

The [NAME OF PRODUCT OR SERVICE] is [GENERAL DESCRIPTION OF PRODUCT OR SERVICE]. And it’s the perfect addition to our offerings because with this product, you’ll [SOLUTION IT PROVIDES].

As our customer, you already know the quality of our [PRODUCTS OR SERVICES]. You’ve witnessed for yourself what makes our [PRODUCTS OR SERVICES] special, and the [NAME OF PRODUCT OR SERVICE] is no different.

But, don’t take my word for it! Because we value our relationship with you, and quite frankly, we’re kind of excited about [NAME OF PRODUCT OR SERVICE], we want to offer you a chance to purchase [NAME OF PRODUCT OR SERVICE] at a super discounted price.

How big is the discount?

[DISCOUNT]% Off

If You Purchase [NAME OF PRODUCT]

Within The Next 5 Days!

[LINK TO CART OR SALES PAGE]

Plus, [GUARANTEE, IF YOU HAVE ONE, GOES HERE]

Sound like a deal? I hope so. That’s what we were shooting for. We just want you to get your hands on this thing!

[IF YOU’RE NOT USING A SALES PAGE, PUT THE PROMO CODE FOR THE DISCOUNT HERE]

If you have any questions, comments, or concerns, please feel free to contact us at [BEST CONTACT INFO].

Thanks for helping us celebrate this launch,

[EMAIL SIGNATURE]

Pro Tip:

In the “solution it provides” section, you want a beneficial solution that is slightly different or better than your current products provide. It might sound like this:

“...with this product, you’ll work your core muscles and quickly improve your posture so all the muscles in your body are optimally engaged.”

Email 3: Reminder of Offer

Subject Line: Are you ready for [SOLUTION IT PROVIDES]?
Send: 2 days after email 2

[CONTACT’S NAME],

Whew! When we officially launched our new offering, [NAME OF PRODUCT OR SERVICE], we didn’t expect sales to take off quite this fast.

But it’s understandable. For people who are struggling with [PAIN THEY SUFFER] it’s a great solution. Because it [SOLUTION IT PROVIDES].

A handful of people got access to [NAME OF PRODUCT OR SERVICE] before we released it to the public, and here is what they had to say:

[TESTIMONIAL #1][TESTIMONIAL #2]

Today’s email is a reminder about the special offer that is available to you - our loyal customer:

[DISCOUNT]% Off

If You Purchase [NAME OF PRODUCT OR SERVICE]

Within The Next 3 Days!

[LINK TO CART OR SALES PAGE]

Plus, [GUARANTEE, IF YOU HAVE ONE, GOES HERE]

To take advantage of this offer [COUPON CODE OR BUYING INSTRUCTIONS HERE].

If you have any questions, comments, or concerns, please feel free to contact us at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Remember...this special offer is for our loyal customers. Please don’t share the details with others.

Pro Tip:

In the subject line, you want to keep the “solution” short but beneficial. It might be something like this:

“Are you ready for theater quality sound?”

Pro Tip:

In the “pain they suffer”, try to really dig into the pain. Something like:

“...struggling with thick, folding wrinkles that shake when they talk or laugh…”

Pro Tip:

For the “solution it provides”, try to be as specific as possible. It might look like this:

“Because it actually makes financial planning a positive, hopeful experience by quickly and effectively uniting your entire family on your financial goals.”

Email 4: Offer is Ending

Subject Line: The special offer for [NAME OF PRODUCT OR SERVICE] is ending
Send: 2 days after email 3

Hey [CONTACT’S NAME],

Just checking to see...are you going to take advantage of the special, loyal customer offer on our new [PRODUCT OR SERVICE]: [NAME OF PRODUCT OR SERVICE]?

The offer is going to expire in less than 24 hours.

[LINK TO SALES PAGE OR CART]

Of course, [NAME OF PRODUCT OR SERVICE] will now be a permanent part of our offerings. But we won’t be able to offer the [DISCOUNT]% off discount after tomorrow.

If you’re interested in making a purchase, all you have to do is [COUPON CODE OR BUYING INSTRUCTIONS HERE].

Let us know if you have any questions,

[EMAIL SIGNATURE]