New Customer Welcome

(Services)

Contents:
  • 1 Thank You Email
  • 1 “Let’s Get You Scheduled” Email
  • 1 “Check In” Email
Instructions:
  • This campaign is only the beginning of a great relationship with your customers. Once this runs, be sure to send your customers a sequence of resources, educational content, etc. you think they might appreciate. A few weeks down the road, send a Feedback Survey. Shortly after, ask your happy customers for referrals. Invite your customers to buy from you again with a Cross Sell Campaign. Then ask for testimonials. Keep nurturing your customers and you’ll always have plenty of business.
  • How you deliver your products and services after a purchase is unique. This campaign includes content based on the most common delivery scenarios, but you may need to alter the copy to reflect your process.
  • The emails in the sequence could be easily modified to work for repeat buyers. But be sure you have a separate campaign for them, because, as written, this sequence will not work.

Email 1: Thanks for Your Purchase

Subject Line: Thanks for your purchase
Send: Immediately after purchase

[CONTACT’S NAME],

Thanks for your purchase! It’s exciting to have you join our community and we look forward to building a strong relationship with you.

Now, I know you’re busy, but I want to make sure your experience is perfect, so here’s what you can expect:

  • [HOW SERVICES ARE SET UP]
  • [HOW LONG THE SERVICES TAKE TO COMPLETE]
  • [SPECIAL INSTRUCTIONS SO SERVICES CAN BE COMPLETED]
  • [EXPECTED RESULTS OF THE SERVICE]

And, of course, if you have any questions or concerns, you can always contact me at [BEST CONTACT INFO].

You made a great purchase. And we’re looking forward to working with you.

[EMAIL SIGNATURE]

Pro Tip:

If your product comes with a guarantee, be sure to spell out the criteria in the email. For example: By the way, your product comes with a 30 day money-back guarantee. So be sure to let us know if you’re not 100% satisfied.

Pro Tip:

You may not need all of the bullet points. Or, you may think of some of your own to add. The more clear you can be, the better your customer’s experience will be.

Email 2: Let’s Get You Scheduled

Subject Line: Let’s get your services scheduled
Send: Within 2 days of their purchase

Note: Only use this email if you want to schedule appointments with an online calendar link.

Hi [CONTACT’S NAME],

Thanks again for your purchase of [NAME OF SERVICE].

We’re excited to start working with you. The first thing we need to do is get your appointment scheduled. To do so [INSTRUCTIONS FOR SCHEDULING APPOINTMENT].

If you have any questions or need special consideration for your appointment, please let us know. You can reach us [BEST CONTACT INFO].

We’re looking forward to connecting with you,

[EMAIL SIGNATURE]

Email 3: Check In

Subject Line: Checking in on your experience
Send: 5-7 days after services are completed

[CONTACT’S NAME],

It’s been a few days since [TYPE OF SERVICE YOU PROVIDE] was completed. And that means, by now, you should be experiencing:

  • [BENEFIT OF PRODUCT]
  • [BENEFIT OF PRODUCT]
  • [BENEFIT OF PRODUCT]

Ultimately, now that your service is complete, you should be enjoying [SOLUTION IT PROVIDES].

Now there’s just one thing I wanted to mention...we love hearing from you. We love receiving feedback and having our customers tell us what else they’d like from us. I hope you’ll feel comfortable reaching out to us with any thoughts, questions, concerns, suggestions, etc. Our best contact info is [BEST CONTACT INFO].

Thanks for being part of the family,
[EMAIL SIGNATURE]

Pro Tip:

This is your email for combating buyer’s remorse. The benefits should highlight the best things about your service. Then, the “solution it provides” wraps all the benefits up into a powerful solution. It might look like this:

  • Relief - knowing weeds, grass, and debris are no longer clogging your yard
  • Relaxation in a managed, beautiful space perfect for family gatherings
  • Reassurance - knowing our weed control and trimming services come with a 60 day guarantee

Ultimately, now that your service is complete, you should be enjoying pride as a homeowner.