New Customer Welcome

(In Store Purchase)

Contents:
  • 1 Thank You Email
  • 1 “Part of the Community” Email
  • 1 “Check In” Email
Instructions:
  • This campaign is only the beginning of a great relationship with your customers. Once this runs, be sure to send your customers a sequence of resources, educational content, etc. you think they might appreciate. A few weeks down the road, send a Feedback Survey. Shortly after, ask your happy customers for referrals. Invite your customers to buy from you again with a Cross Sell Campaign. Then ask for testimonials. Keep nurturing your customers and you’ll always have plenty of business.
  • How you deliver your products and services after a purchase is unique. This campaign includes content based on the most common delivery scenarios, but you may need to alter the copy to reflect your process.
  • The emails in the sequence could be easily modified to work for repeat buyers. But be sure you have a separate campaign for them, because, as written, this sequence will not work.

Email 1: Thanks for Your Purchase

Subject Line: Thanks for your purchase
Send: Day of purchase

Note: You’ll need to collect the email address of your customer while they’re in the store if you want to follow up with them. Just remember to set the expectations for email communication before they leave.

[CONTACT’S NAME],

Thanks for coming in and making a purchase today! It’s exciting to have you join our community and we look forward to building a strong relationship with you.

Now, I know you’re busy, but I want to make sure your experience is perfect. Now that you’ve provided us with your email address, you can expect:

  • [HOW OFTEN YOU’LL SEND EMAILS]
  • [WHAT THE EMAILS WILL BE ABOUT]
  • [ANY SPECIAL LOYALTY PROGRAMS YOU MIGHT HAVE]
  • [GUARANTEES IF APPLICABLE]

And, of course, if you have any questions or concerns, you can always contact me at [BEST CONTACT INFO].

You made a great purchase. Enjoy!

[EMAIL SIGNATURE]

Pro Tip:

You may not need all of the bullet points. Or, you may think of some of your own to add. The more clear you can be, the better your customer’s experience will be.

Email 2: Part of the Community

Subject Line: You’re part of the community
Send: 1-2 days after purchase

[CONTACT’S NAME],

Thanks again for your recent purchase. We love our customers and want to make sure you’re completely satisfied with your product.

In addition to checking in on things, we wanted to let you know what a strong community we have. As a customer, we hope you’ll connect with us on [SOCIAL MEDIA SITES YOU USE].

Once you connect, you’ll have access to [CONTENT ON YOUR SOCIAL MEDIA SITES]. And we really hope you’ll engage with us there.

Please feel free to reach out with any questions you might have - [BEST CONTACT INFO].

[EMAILS SIGNATURE]

Email 3: Check In

Subject Line: Checking in on your purchase
Send: 7 days after email 2

[CONTACT’S NAME],

It’s been over a week since you purchased [NAME OF PRODUCT]. How’s it working out for you?

By now you should have had a chance to use it to experience:

  • [BENEFIT OF PRODUCT]
  • [BENEFIT OF PRODUCT]
  • [BENEFIT OF PRODUCT]

Ultimately, use of this product should have [SOLUTION IT PROVIDES].

Now there’s just one thing I wanted to mention...we love hearing from you. We love receiving feedback and having our customers tell us what else they’d like from us. I hope you’ll feel comfortable reaching out to us with any thoughts, questions, concerns, suggestions, etc. Our best contact info is [BEST CONTACT INFO].

Thanks for being part of the family,
[EMAIL SIGNATURE]

Pro Tip:

This is your email for combating buyer’s remorse. The benefits should highlight the best things about your product. Then, the “solution it provides” wraps all the benefits up into a powerful solution. It might look like this:

  • The perfect curls that last for hours
  • A cool touch setting that adds volume without damaging hair
  • The straight-hair adapter that converts curls to silky smooth hair

Ultimately, use of this product should have made the “perfect” style an everyday occurrence. No more bad hair days for you!