New Customer Welcome

(Digital Products)

Contents:
  • 1 Thank You Email
  • 1 “Were You Able to Access It?” Email
  • 1 “Check In” Email
Instructions:
  • This campaign is only the beginning of a great relationship with your customers. Once this runs, be sure to send your customers a sequence of resources, educational content, etc. you think they might appreciate. A few weeks down the road, send a Feedback Survey. Shortly after, ask your happy customers for referrals. Invite your customers to buy from you again with a Cross Sell Campaign. Then ask for testimonials. Keep nurturing your customers and you’ll always have plenty of business.
  • How you deliver your products and services after a purchase is unique. This campaign includes content based on the most common delivery scenarios, but you may need to alter the copy to reflect your process.
  • The emails in the sequence could be easily modified to work for repeat buyers. But be sure you have a separate campaign for them, because, as written, this sequence will not work.

Email 1: Thanks for Your Purchase

Subject Line: Thanks for your purchase
Send: Immediately after purchase

[CONTACT’S NAME],

Thanks for your purchase! It’s exciting to have you join our community and we look forward to building a strong relationship with you.

Now, I know you’re busy, but I want to make sure your experience is perfect, so here’s what you can expect:

  • [HOW PRODUCT IS BEING DELIVERED]
  • You’ll get occasional emails from me checking in on you and making sure you’re happy with your purchase
  • [OTHER EXPECTATIONS HERE]

And, of course, if you have any questions or concerns, you can always contact me at [BEST CONTACT INFO].

You made a great purchase. Enjoy!

[EMAIL SIGNATURE]

Pro Tip:

If your product comes with a guarantee, be sure to spell out the criteria in the email. For example: By the way, your product comes with a 30 day money-back guarantee. So be sure to let us know if you’re not 100% satisfied.

Pro Tip:

The “other expectations” might include: a request to connect with you on social media, promises to let them know first when you get new products, how many times they can “access” their content, etc.

Email 2: Were You Able to Access It?

Subject Line: Were you able to access everything?
Send: Within 2 days of purchase

[CONTACT’S NAME],

It’s been a few days since your purchase of [NAME OF PRODUCT].

We wanted to check in and make sure you’ve been able to access your product.

  • Have you had a chance to look it over?
  • Does everything look right?
  • Do you have any questions about what’s included?

You are always welcome to reach out to us at [BEST CONTACT INFO].

Assuming everything turned out as planned, you don’t need to respond at all. But keep an eye on your inbox because we’d like to keep sending you valuable information, special offers, and other communication.

Enjoy!
[EMAIL SIGNATURE]

Email 3: Check In

Subject Line: Checking in on your purchase
Send: 7 days after purchase

[CONTACT’S NAME],

It’s been over a week since you purchased [NAME OF PRODUCT]. How’s it working out for you?

By now you should be experiencing:

  • [BENEFIT OF PRODUCT]
  • [BENEFIT OF PRODUCT]
  • [BENEFIT OF PRODUCT]

Ultimately, use of this product should be [SOLUTION IT PROVIDES].

Now there’s just one thing I wanted to mention...we love hearing from you. We love receiving feedback and having our customers tell us what else they’d like from us. I hope you’ll feel comfortable reaching out to us with any thoughts, questions, concerns, suggestions, etc. Our best contact info is [BEST CONTACT INFO].

Thanks for being part of the family,
[EMAIL SIGNATURE]

Pro Tip:

This is your email for combating buyer’s remorse. The benefits should highlight the best things about your product. Then, the “solution it provides” wraps all the benefits up into a powerful solution. It might look like this:

  • A significant change in how you “talk” to yourself
  • The power of positive thoughts in helping you accomplish more each day
  • A willingness to let go of hurtful comments from others
  • And much more!

Ultimately, use of this product should be helping you realize that life is simply a reflection of our personal views and beliefs - which means we have the power to make money, be happy, and find self worth if we choose to.