Networking Event to Promo Campaign

Contents:
  • 2 Emails
  • 1 Optional “Deadline” Email
Instructions:
  • This campaign assumes, as you gather emails at your event, you’re letting your new prospect know you’ll be sending them a promo code soon.
  • If you want to provide a different, value-based offer (rather than a promo code), be sure to change the copy to reflect your promo method.
  • When offering a promo code, you might want to create a deadline for use. If you don’t mind your customer using the promo code 2, 4, even 6 months down the road, then you won’t need email 3. If you do want to create a deadline, be sure to use a P.S. in your emails letting your customers know how long they have before their promo code expires.

Email 1 : Good to Meet You - Here’s the Promo Code

Subject Line: Nice to meet you - the code I promised
Send: Immediately

[CONTACT’S NAME],

I wanted to say again how great it was to meet you at [NAME OF EVENT]. There’s nothing I love more than meeting new people and telling them all about [PRODUCT OR SERVICE YOU SELL]. We’re passionate about what we do (as you could probably tell). And I would be happy to continue our conversation if you’re interested in learning more.

Right now, I need to give you the promo code I offered. So here it is:

Get [DISCOUNT]% Off Any [SINGLE PRODUCT OR TOTAL PURCHASE]
With Your Special Promo Code: [CODE GOES HERE]

During our conversation, I told you our [PRODUCTS OR SERVICES] are unique because [WHY YOUR PRODUCTS OR SERVICES ARE UNIQUE].

Now, with this special offer, you can decide for yourself whether or not I was exaggerating. Head on over to our website so you can take advantage of your promo code now.

[LINK TO WEBSITE]

Let us know if you have any questions. You can reach us at [BEST CONTACT INFO].

Be sure to use that promo code soon and let me know what you think once you make your purchase.

[EMAIL SIGNATURE]

Pro Tip:

When you describe how your products and services are unique, be as specific as you possibly can. For example:

“...are unique because we slow-marinate every piece of meat we sell until it reaches a perfectly tender texture. No steak-knives needed. You can cut through our steaks with a fork.”

Email 2 : Making Sure You Got It

Subject Line: Did you get the promo code you were promised?
Send: Delay 3 days

[CONTACT’S NAME],

A few days ago, when I met you at [NAME OF EVENT], I promised to send you a special promo code. Today, I wanted to check in and make sure you got it.

So, did you receive the email I sent 3 days ago? The one with a special promo code that will allow you to experience [DESCRIPTION OF USING PRODUCT OR SERVICE] at a super discounted price?

If not, here is the promo code again:

Get [DISCOUNT]% Off Any [SINGLE PRODUCT OR TOTAL PURCHASE]
With Your Special Promo Code: [CODE GOES HERE]

It’s rare that we offer a discount (and one this big) on our [PRODUCTS OR SERVICES]. But I knew you were exactly the type of person who would appreciate it. After all, you mentioned how much you [DESCRIPTION OF PAIN OR PLEASURE].

To take advantage of your promo code, head on over to our website and look at our offerings.

[LINK TO WEBSITE HERE]

If you have any questions or thoughts, you are welcome to reach us at [BEST CONTACT INFO].

Enjoy your discount, and be sure to let us know what you think!

[EMAIL SIGNATURE]

Pro Tip:

In the section that says “description of using product or service” you’ll want to help your prospect imagine what life is like once they experience your offering. Be as specific, descriptive, and even “sensational” as you can be. Something like:

“...that will allow you to experience bite after mouth-watering bite of succulent, tender meat at a super discounted price?”

Pro Tip:

In the “description of pain or pleasure” section, you’re trying to connect with your prospect while identifying the pain or pleasure that would actually lead them to take action. Here is a pleasure example:

“...mentioned how much you enjoy cutting into a juicy, pink-centered, perfectly marinated piece of meat.”

Here is a pain example:

“...mentioned how much you struggle just to get in a fully standing position every morning.”

Optional Email 3 : Promo Code Expiring

Subject Line: Your promo code is expiring soon
Send: Delay 3 days

[CONTACT’S NAME],

It’s been nearly a week since we met and I sent you your special promo code to try our [SERVICES OR PRODUCTS] at a discounted rate.

So far, you haven’t taken advantage of the offer. And I wanted to remind you that the promo code does expire. You’ve got just about 48 hours before it will no longer be valid.

If you’re serious about [PAIN OR PLEASURE PROSPECT WANTS TO OVERCOME/EXPERIENCE], then you need to head over to our website and find the [PRODUCT OR SERVICE] that best fits you.

Let us know if you have any questions or concerns by contacting us at [BEST CONTACT INFO].

Looking forward to hearing about your experience.

[EMAIL SIGNATURE]

Pro Tip:

For the “pain or pleasure prospect wants to overcome/experience, you need to tap into the emotion that will encourage them to take action. For example:

“If you’re serious about permanently letting go of your crippling back pain…”

“If you’re serious about enjoying the perfect piece of meat…”