Live Event Invite

  • Landing Page
  • 3 Invite Emails
  • This campaign only consists of 3 emails and stretches across 10 days. If you’re registering your attendees months in advance, you’ll need more emails and to send them out regularly until the event.
  • The campaign is written for a LIVE event. If you want it for an online event, the copy will need to be tweaked.

Landing Page Copy

Join Us for the Greatest [INDUSTRY] Event of the Year


Dear Friend,

We are beyond excited to announce the details of the greatest event of the year! We’re calling it [NAME OF EVENT]. And when you join us on:


at [PLACE OF THE EVENT]we’re going to give you all the tools, training, and enthusiasm you need to make this year your best yet! We’re pulling out all the stops. We’re calling in the experts. And very soon, we’ll be giving away our best secrets.

By the time you leave this event, you will have discovered:

  • [TOPIC #1]
  • [TOPIC #2]
  • [TOPIC #3]
  • And so much more!

Because we’re just now announcing the event, you can sign up for just [PRICE]. We’ll even throw in a little guarantee: [GUARANTEE DETAILS GO HERE].

To make this event a success...we need you there. And this is one of those experiences you won’t want to miss!



Pro Tip:

The “topics” really need to have a benefit wrapped into them. This might look like:

  • 9 unique ways to save money on taxes every year
  • The system we use to calculate how much you need for retirement
  • The best places to invest your money so it grows quickly and safely

Email 1: You’re Invited

Subject Line: Your personal invite to our event
Send: Immediately


As a company, we’re always looking for ways to better serve our customers and members of our community. And this year, we are thrilled to announce our live event…



Of all the things we could do to help you [SOLUTION YOU PROVIDE], this one is the absolute best. And here’s why…

When you join us for this extraordinary event, you’ll get the chance to:

  • Network with others who [PAIN THEY SUFFER]
  • Learn from some of the greatest minds in the industry
  • Implement ideas and techniques to make a real difference in your life
  • And so much more!

Plus, we’ll have some fun, too!

If nothing else, take the time to check out the details and really get a feel for what an event like this one would be like.

If you have any questions, suggestions, or concerns, feel free to contact us at [BEST CONTACT INFO].

Don’t wait to get registered. We’re looking forward to having you join us...LIVE!


Pro Tip:

For the “solution you provide” section, try to focus on what your prospects want very most from you. It might look like:

“ help you improve your technique both in the long and short game - so you can take several strokes off your best score -…”

Email 2: Get Registered

Subject Line: An event to help you [SOLUTION YOU PROVIDE] Send: 5 days after email 1


If you’ve ever attended a conference before (for school, work, scouts, you name it), then you know the type of energy a live event creates.

Now, imagine a room full of people, just like you, coming together to [SOLUTION YOU PROVIDE]. That’s what it’s going to be like at:



[PLACE OF EVENT]And you’re invited to join us!

At the conference, you can expect:

  • Success stories from individuals walking in your shoes
  • The latest and greatest in the industry and how it can help you
  • Ideas and techniques you can use today to make your life better
  • And so much more!

We still have some time before this live event, but it’s filling up fast and I don’t want you to miss out.

If nothing else, head over to the site to learn all the details. And, if you have any questions, you can always reach us at [BEST CONTACT INFO].

We’re looking forward to seeing your name on our “Registered” list,


Pro Tip:

Both the subject line and the body of the email have a “solution you provide” section. You can use the same response for both. Although, the body of the email could probably use something with a benefit. Here are some examples:

“An event to help you embrace your teaching gifts” &

“...coming together to share ideas, discuss new trends, and ultimately support each other as teachers.”

Email 3: Using Testimonials

Subject Line: Why our whole community needs you there
Send: 5 days after email 2


It’s been almost two weeks since we told you about our upcoming event:



[PLACE OF EVENT]You haven’t registered yet, and I get it. It’s a sacrifice. But before you dismiss the idea of attending, I wanted to share these thoughts with you…

[TESTIMONIAL #1] [TESTIMONIAL #2]Is there a way to experience these kinds of results without attending an event? Of course, but where would be the fun in that? Plus, when you try doing things on your own, in your own home, you miss out on the support.

We’re inviting others, with similar challenges to yours, to join us.

The event is [PRICE]. And yes, it is an investment in time. But the connections with other people alone will be well worth what you pay.


If you’re still not sure, contact me at [BEST CONTACT INFO] so I can convince you to come.

I’m looking forward to connecting with you at the event,