Contents:
  • 3 emails per version
    • 1 Introduction email
    • 1 Mid-sale reminder
    • 1 Last-chance email
Instructions:
  • This campaign is designed to make your services more appealing to give as a gift, therefore increasing your sales potential during the holiday season. It is also designed to be a specific dollar amount off of your regular services, but could easily be changed to a percentage off promotion.
  • You will need a downloadable gift certificate that can be sent to those who purchase your services through this promotion. Be creative and design one yourself, or find a free template online.

Services Based Promotion

Email 1: Introduce The Promotion

Subject Line: Gift the unexpected
Send: Day 1 of your promotion

{CONTACT’S NAME},

The holiday season is upon us...which means it’s time to put on your creative thinking hat to come up with unique gifts for all the special people in your life.

This year, I’ve made it easy to give a personal and unexpected gift that any {CUSTOMER BASE} would love.

It’s the gift of
{DETAILS OF SERVICES OFFERED}
for {DOLLAR AMOUNT} off!

Imagine the delight of giving something that can’t fit in a box, a gift that keeps on giving even after December has come and gone. Our {SERVICE YOU OFFER} offers:

  • {BENEFIT #1}
  • {BENEFIT #2)
  • {BENEFIT #3}

It comes with a beautifully-designed, downloadable gift certificate to give to your loved one, PLUS you’re getting {DOLLAR AMOUNT} off of our regular price! What could be better?

A deal this good can’t last forever so be sure to take us up on this offer soon.

{WEBSITE LINK OR BUY NOW BUTTON}

Feel free to contact me at {BEST CONTACT INFO} if you have any questions.

Have a wonderful holiday season!

{EMAIL SIGNATURE}

Pro Tip:

{CUSTOMER BASE} refers to the cross-section of the people your services cater to, for example: woman, man, girl, boy, athlete, dancer, mom, grandparent, etc.

Pro Tip:

When filling in the {DETAILS OF SERVICES OFFERED}, be sure you are clear about what is included in your offer. For example:

It’s the gift of
3 One-hour Waltz Classes for Two
At Cindy’s School of Dance
For $20 off!

Pro Tip:

The bullet points should reflect benefits that are common with the services you render.  For example:

Our dance classes offer:

  • Fun and healthy activity while learning the trendiest dance moves
  • Increased confidence and poise in every area of your life
  • Opportunities to perform and participate in recitals and competitions

Email 2: Holiday Promo Reminder

Subject Line: A gift to be remembered
Send: Middle of promotion

Hi {CONTACT’S NAME},

When I decided to offer {DOLLAR AMOUNT} off of my {SERVICES YOU OFFER}, I had no idea how popular it would be. My {TYPE OF SCHEDULE} is filling up quickly!

Just in case you didn’t see the details I sent a few days ago, I wanted to run them by you again.

Right now, I’m offering {DOLLAR AMOUNT} OFF
{DETAILS OF SERVICES OFFERED}

--and the deal comes with a beautifully-designed, downloadable gift certificate to give to the lucky recipient of this generous gift.

{WEBSITE LINK OR BUY NOW BUTTON}

I’m not sure how much longer I’ll be able to make this offer. Visit my website today to give a gift that will be remembered long after the holidays are over.

{EMAIL SIGNATURE}

Pro Tip:

The {SERVICES YOU OFFER} in the first paragraph of this email can be more general, for example:

“When I decided to offer a 10% discount on my house-cleaning services, I had no idea how popular it would be.”

Pro Tip:

{TYPE OF SCHEDULE} refers to the way your services are offered. (ie: calendar, classes, appointment slots, etc.)

Pro Tip:

In the call out section of your email, be very specific about the {DETAILS OF SERVICES OFFERED}. For example:

Right now, I’m offering $25 OFF
6 Hour of Full-Service House Cleaning

Email 3: Last Chance For Promotion

Subject Line: Give the gift of {SERVICES YOU OFFER}
Send: Last day of promotion

{CONTACT’S NAME},

I don’t want you to miss out, but I’m only offering {DOLLAR AMOUNT} off on {DETAILS OF SERVICES OFFERED} for a few more hours.

If you’re interested in giving a truly unique and unexpected gift this holiday season, visit my website before {TIME} today. You’ll be glad you did.

{WEBSITE LINK OR BUY NOW BUTTON}

Remember, you’ll also receive a beautifully-designed, downloadable gift certificate to present to the lucky recipient of this gift. (And if you want to treat yourself, go ahead! I won’t tell.)

Have a happy holiday season!

{EMAIL SIGNATURE}

Pro Tip:

Be brief about the {SERVICES YOU OFFER} in the Subject Line, for example:

“Give the gift of massage...”

Pro Tip:

Be sure you give all the specifics of your deal in the {DETAILS OF SERVICES OFFERED} section. For example:

“I don’t want you to miss out, but I’m only offering $15 off on a 60-MINUTE FULL-BODY DEEP TISSUE MASSAGE for a few more hours.”

Product Based Promotion

Email 1: Holiday Promotion Introduction

Subject Line: Lower temperatures means lower prices
Send: Opening day of holiday sale

Our {NAME OF PROMOTION} Means
Lower Prices For You!

{CONTACT’S NAME},

The outside temperatures are dropping, and our prices are dropping right along with them. With our {NAME OF PROMOTION}, we’re hoping to spread a bit of holiday cheer.

Whether you’re looking for a gift to give to someone you love, or a reason to treat yourself, {PRODUCT YOU ARE PROMOTING} is just the thing to brighten up your holidays. With this great {SALE, DISCOUNT, OR PROMOTION}, you have two reasons to celebrate!

{DETAILS OF PROMOTION}

Our {PRODUCT YOU ARE PROMOTING} is everything you’ve come to expect from {BUSINESS NAME}. All of our products are {FEATURE OF YOUR PRODUCTS}, and {PRODUCT YOU ARE PROMOTING} is perfect for {PURPOSE OF PRODUCT}. You’ll be amazed at just how well it {BENEFIT OF PRODUCT}.

Visit our website today to take advantage of this awesome deal. It’s only available at this price until {DATE SALE ENDS}.

{LINK TO WEBSITE OR SHOPPING CART}

{EMAIL SIGNATURE}

Pro Tips:
Tip #1

In the {DETAILS OF PROMOTION}, be sure to include all information pertaining to your holiday sale, including discounts, dates of sale, and exclusions.

Tip #2

The {PRODUCT YOU ARE PROMOTING} in paragraph 2 should simply be the name of the product you are promoting. It could also be the name of a group of products or a cart discount.

Tip #3

In the {SALE, DISCOUNT, OR PROMOTION} area, simply choose one of these words.

Tip #4

When giving information about the {PRODUCT YOU ARE PROMOTING}, it’s {FEATURES, BENEFITS, OR PURPOSE}, be as specific as possible. For example:

“Our Seasonal Bath and Body Lotion is everything you’ve come to expect from Pampering You. All of our products are handmade in the USA and contain only the purest, natural ingredients, and our Gingerbread Scented Lotion with Cocoa Butter is perfect for warding off the dry skin of winter and keeping your skin soft and smooth. You’ll be amazed at just how well it locks in the natural moisture of your skin, keeping you looking young and beautiful.”

Email 2: Holiday Promotion Reminder

Subject Line: Just like winter, {NAME OF PROMOTION} won’t last long
Send: Middle of promotion

Hi {CONTACT’S NAME},

There’s a chill in the air, but we’re looking to warm your heart with our {NAME OF PROMOTION}. For just a few more days, we’re offering {PRODUCT YOU ARE PROMOTING} for {DETAILS OF PROMOTION}.

If you haven’t taken advantage of this great {SALE, DISCOUNT, OR PROMOTION} hurry on over to our shop to see exactly what we’ve got in store for you.

{LINK TO WEBSITE OR SHOPPING CART}

Don’t miss out on this fabulous opportunity to grab {PRODUCT YOU ARE PROMOTING} at the lowest price this holiday season. With {BENEFIT #1 OF PRODUCT}, as well as {BENEFIT #2 OF PRODUCT}, you’ll be glad you did.

This {SALE, DISCOUNT, OR PROMOTION} won’t last long--and quantities are limited--so don’t delay!

{EMAIL SIGNATURE}

Pro Tips:
Tip #1

Be specific when describing the {PRODUCT YOU ARE PROMOTING} and the {DETAILS OF PROMOTION}. Your opening paragraph could look something like this:

“There’s a chill in the air, but we’re looking to warm your heart with our Winter Outerwear Sale. For just a few more days, we’re offering our entire stock of coats, gloves, hats, scarves, and boots for 25% off their regular retail price--no limits and no exclusions!”

Tip #2

In the {SALE, DISCOUNT, OR PROMOTION} areas, simply choose one of these words.

Tip #3

In the {BENEFITS OF PRODUCT} section, be as specific as possible. Think about the most compelling reasons people buy come to your store. For example:

“Don’t miss out on this fabulous opportunity to grab your winter gear at the lowest price this holiday season. With a large selection of styles and sizes, as well as the exceptional quality you’ve come to expect from our products, you’ll be glad you did.”

Email 3: Last Chance for Holiday Promotion

Subject Line: Give a gift to yourself
Send: Last day of promotion

{CONTACT’S NAME},

Our {NAME OF PROMOTION} will be ending in just a few hours. This is your chance to get {PRODUCT YOU ARE PROMOTING} at an incredible price. Don’t miss out!

{DETAILS OF PROMOTION}

With the holidays just around the corner, it’s a great time to do a little shopping for the special people in your life. They’ll love our {FEATURE #1 OF PRODUCT}, and you’ll love the great discount. (And if you want to give a gift to yourself, go ahead! I won’t tell.)

{LINK TO WEBSITE OR SHOPPING CART}

Have a happy holiday season!

{EMAIL SIGNATURE}