Holiday Promotion: 4th of July

Contents:
  • 3 Emails
Instructions:
  • Weekend and holiday promos can get lost in inboxes. Consider running your holiday promotion a few days before the event and during the week.
  • Be sure to be specific about how someone gets the special offer. If you are using a promo code, make it clear what the promo code is - don’t let it get buried in the copy.

Email 1: Celebrate with Us

Subject Line: Special offer to celebrate our freedoms
Send: Immediately

[CONTACT’S NAME],

If you’re like most people, your favorite holiday is probably Christmas. A great choice for sure. But I’ve got to tell you...I’m partial to the 4th of July. And here’s why:

  • I love fireworks, parades, and BBQs
  • I’m very patriotic
  • It’s during the summer

And finally, it’s a great opportunity to celebrate our freedoms. In particular, I think about how lucky I am to have [NAME OF BUSINESS] and to help people, like you, [PROBLEM YOU SOLVE].

This “freedom” also gives me a chance to offer a really great promo for not much reason at all.

So join us as we celebrate the 4th of July by offering:

[SPECIAL OFFER GOES HERE - ALONG WITH ANY DETAILS]

To take advantage of this special offer, all you have to do is [DIRECTIONS FOR TAKING ADVANTAGE OF THE OFFER].

[LINK TO WEBSITE OR SALES PAGE]

This holiday, I have some great plans to spend time with family, enjoy good food, and remember how lucky I am to live here.

I sure hope you have some special plans laid out for yourself. And I especially hope those plans include taking advantage of our holiday offer.

If you have any questions or thoughts, please feel free to reach out to us at [BEST CONTACT INFO].

Happy 4th!

[EMAIL SIGNATURE]

Pro Tip:

For the section “problem you solve”, try to be as specific as possible. It might look like:

“...help people, like you, find an easy, manageable way to pay for college (even if you’ve got a few kids headed that direction).”

Email 2: Freedom to Choose

Subject Line: Celebrate your freedom with this [DISCOUNT OR PROMO CODE]

Send: Delay 3 days

[CONTACT’S NAME],

Did you know…

John Adams, in a letter to his wife, said that Independence day would be celebrated with pomp and parade...games, sports, guns, bells, bonfires, and festival.

Turns out...he was right. The only thing he forgot: special offers from [NAME OF COMPANY]!

The 4th of July is quickly approaching. And an awesome holiday is always a great reason for us to offer you a little something special. Today, that something special is:

[DISCOUNT]% Off Your Purchase of [DETAILS OF DISCOUNT]

Seriously, there’s no particular reason for this offer - other than our love for Independence Day. And our love for you, of course!

To take advantage of this opportunity, all you need to do is [DETAILS FOR GETTING THE DISCOUNT].

[LINK TO WEBSITE OR SALES PAGE]

Let us know if you have any questions or thoughts. Our best contact info is [BEST CONTACT INFO HERE].

[EMAIL SIGNATURE]

By the way, this is a holiday promotion only. It will expire in 4 days.

Email 3: Are You Going to Take Advantage of This?

Subject Line: Only 24 hours left on our freedom discount
Send: Delay 3 days

Your Freedom [DISCOUNT OR PROMOTION]
Ends in 24 Hours

[CONTACT’S NAME],

Just wanted to remind you, as we celebrate our Independence Day, you are entitled to:

[DISCOUNT]% Off Your Purchase of [DETAILS OF DISCOUNT]

To take advantage of this opportunity, all you need to do is [DETAILS FOR GETTING THE DISCOUNT]. But you have to do it soon, because our “freedom” offer is expiring in the next 24 hours.

[LINK TO WEBSITE OR SALES PAGE]

I realize, with it being the 4th of July, that you’re busy. You’ve got parties to attend, vacations to take, etc. But if you’re [PROBLEM PROSPECTS SUFFER FROM], then you don’t ever get a break anyway. You’re always dealing with it.

Let this be a reason for you to take action. Take advantage of this special offer and you’ll soon be experiencing:

  • [BENEFIT #1 OF YOUR PRODUCTS OR SERVICES]
  • [BENEFIT #2 OF YOUR PRODUCTS OR SERVICES]
  • [BENEFIT #3 OF YOUR PRODUCTS OR SERVICES]

Let this year provide you with all the freedom you deserve.

If you have any questions or thoughts, feel free to reach out to us at [BEST CONTACT INFO].

Happy 4th!

[EMAIL SIGNATURE]

Pro Tip:

For the “problem prospects suffer from”, try to be as specific as possible to truly call out their pain. It might look like:

“But if you’re limping to picnics and opting out of impromptu baseball games because of bunions, then you don’t ever get a break anyway.”

Pro Tip:

For the “benefits”, be sure to be specific in what you offer. For example:

“You’ll soon be experiencing:

  • A cushioned padding that relieves the pressure on your toe
  • A cooling sensation that prevents extra swelling and redness from irritation
  • Less tension in your feet because you’ll be able to walk normally again

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