Flash Sale

(Focus on New Prospects)

Contents:
  • Pre-sale teaser email
  • 3 emails
  • Landing Page/Sales Page copy
Instructions:
  • Consider which product or service to sell based on what is likely to bring in a repeat customer.
  • Flash sales should not be artificial - a deep discount and great product are the key ingredients in a successful sale.

Email 1: Pre-Sale Teaser

Subject Line: The sale you’ve been waiting for begins in 2 days
Send: Immediately

[CONTACT’S NAME],

Ever since you first connected with us, we’ve been trying to help you [SOLUTION YOUR PRODUCT OR SERVICE PROVIDES]. For someone who [PAIN THEY SUFFER], you definitely deserve to [BENEFIT OF PRODUCT OR SERVICE].

But so far, you haven’t taken us up on any of our [PRODUCT OR SERVICE] suggestions. Well...that’s all about to change. Because in 2 days, we’ll be launching one of the greatest sales we’ve ever had.

I won’t ruin the surprise by telling you too much yet. But I will tell you this...during the sale, you’ll be able to purchase [NAME OF PRODUCT OR SERVICE] at a huge discount!

How much is the discount? We’ll tell you all about it (and give you a chance to be one of the first buyers) in two days.

Keep an eye on your inbox.

[EMAIL SIGNATURE]

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“...we’ve been trying to help you hire a professional, but non-invasive tutoring help that gets your child caught up to the rest of the class.”

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.

Pro Tip:

The “pain” should be something that keeps them up at night. For example:

“For someone who lays awake at night worried that their child will never be ‘normal’...”

Email 2: Flash Sale Offer

Subject Line: The sale starts now
Send: 2 days after teaser email

[CONTACT’S NAME],

This is it! This is your chance to finally [SOLUTION THE PRODUCT OR SERVICE PROVIDES]. Because right now, you can achieve your goals with perhaps the largest sales offer our company has ever seen.

What is the offer? Well...right now, you can purchase:

[NAME OF PRODUCT OR SERVICE]

For just [SALES PRICE]!

That’s a huge discount! But we thought it was time for you to finally break free of [PAIN YOUR CONTACTS SUFFER].

When you purchase [NAME OF PRODUCT OR SERVICE], you’ll experience:

  • [BENEFIT 1 GOES HERE]
  • [BENEFIT 2 GOES HERE]
  • [BENEFIT 3 GOES HERE]
  • And much more!

Imagine what your life will be like when you can finally [SOLUTION PRODUCT OR SERVICE PROVIDES]. And at this price, you can hardly afford not to give this a try. But, in case you’re still not convinced, here is what one of our customers had to say about it:

[TESTIMONIAL]

This special offer is only available for a few days. On [DATE] at [TIME], our prices will return to normal.

Don’t miss your chance to experience this!

[EMAIL SIGNATURE]

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“...we’ve been trying to help you hire a professional, but non-invasive tutoring help that gets your child caught up to the rest of the class.”

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.

Pro Tip:

The “pain” should be something that keeps them up at night. For example:

“For someone who lays awake at night worried that their child will never be ‘normal’...”

Email 2: Flash Sale Reminder

Subject Line: You don’t want to miss out on our sale
Send: 2 days after sale launches

Hey [CONTACT’S NAME],

Maybe you missed it. But 2 days ago we sent out an email letting you know about our never-before-seen special sale. The sale includes our incredible [NAME OF PRODUCT OR SERVICE] at a huge discount. How huge?

Well, right now, you get this $[ORIGINAL PRICE] [PRODUCT OR SERVICE] for:

Just [DISCOUNTED PRICE]!

[BUY NOW LINK] If you’ve been seriously considering [HOW THE PRODUCT OR SERVICE OVERCOMES THEIR PAIN], then now is the time to take action. Because with our [PRODUCT OR SERVICE], you can finally [WHAT THEY CAN ACHIEVE].

We’ve got all kinds of testimonials, case studies, and other information to show the value of what I am offering for a [PERCENT] discount. But at this price point, you can experience it for yourself.

[LINK TO BUY]

We’re looking forward to welcoming you to our family and helping you [WHAT THEY CAN ACHIEVE].

There are only 2 days left on this sale, so if you have any questions, please contact us right away at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

The “pain” should be something that keeps them up at night. For example:

“Pulling your child out of school, putting them in a charter school, or even getting private tutors...”

Pro Tip:

“What they can achieve” should focus on removing the pain. For example:

“You can finally get a good night’s rest knowing…”

Email 4: Flash Sale is Ending

Subject Line: The sale is ending
Send: 1 day after email 2

[CONTACT’S NAME],

You’re going to miss our exclusive sale! And the only reason for missing this huge opportunity is...you don’t know about yet. But you need to. Because you reached out to us for a reason. This sale is going to show you how [EXPLAIN HOW THEIR LIFE COULD BE BETTER WITH THE PRODUCT OR SERVICE].

It’s not too late. Our sale is running for another 24 hours. That means you still have time to purchase our:

[NAME OF PRODUCT OR SERVICE] for just [PRICE]!

That’s a discount of [DISCOUNT] and a heck of a deal! For someone who wants [SOLUTION THE PRODUCT OR SERVICE PROVIDES], you absolutely can’t pass this up.

Remember, this sale will only last another 24 hours and then our prices go back normal. We really would hate for you to miss out.

[LINK TO SALES PAGE]

We’re looking forward to welcoming you to the family with such a great [PRODUCT OR SERVICE].

[EMAIL SIGNATURE]

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“For someone who wants professional, but non-invasive, tutoring help that gets your child caught up to the rest of the class….”

Landing/Sale Page Copy

Don’t miss out on your chance to[SOLUTION THE PRODUCT OR SERVICE PROVIDES] At a huge discount!

For a while now, we’ve been looking for ways to share the value of our [PRODUCTS OR SERVICES] with people who are determined to [SOLUTION THIS PRODUCT OR SERVICE PROVIDES]

Well, we’re finally doing it - as of [TIME] on [DATE]!

Right now, when you purchase [NAME OF PRODUCT OR SERVICE], you’ll get:

  • [BENEFIT OF PRODUCT OR SERVICE]
  • [BENEFIT OF PRODUCT OR SERVICE]
  • [BENEFIT OF PRODUCT OR SERVICE]

And all at a discount of over [PERCENTAGE OF DISCOUNT]. That means, you pay just [PRICE] for this incredible [PRODUCT OR SERVICE].

But you have to act now. This sale ends [DATE] at [TIME].[BUY NOW LINK TO CART]

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“...with people who are determined to hire professional, but non-invasive, tutoring help that gets your child caught up to the rest of the class.”

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.