Flash Sale

(Focus on Existing Customers)

Contents:
  • Pre-sale Teaser Email
  • 3 Emails
  • Landing Page/Sales Page copy
Instructions:
  • Be very careful when launching your customer-focused sale - remove all your customers who have purchased this item or service in the past, otherwise you can expect some customer service issues.
  • Consider which product or service to sell based on high traffic/low purchase volumes.
  • Flash sales should not be artificial - a deep discount and great product are the key ingredients in a successful sale.

Email 1: Pre-Sale Teaser

Subject Line: The sale you’ve been waiting for begins in 2 days
Send: Immediately

Hey [CONTACT’S NAME],

I’m super excited to let you know that in just 2 days, we’ll be launching the biggest sale we’ve ever had. And here’s why...it’s because of you.

We’re grateful for our customers. And when we thought of what we could do to show our appreciation, this was it.

Our [NAME OF PRODUCT OR SERVICE] is one of our greatest [PRODUCTS OR SERVICES]. It [BENEFIT IT PROVIDES]. And that’s something we hope you can benefit from.

The sale starts [DATE] at [TIME].

We’re not going to reveal all the details. You’ll have to wait to find out how great the offer will be. But we’ll send you an email as soon as the sale begins and if you’ve ever considered [NAME OF PRODUCT OR SERVICE], then this is definitely a sale you’ve been waiting for!

Until then,

[EMAIL SIGNATURE]

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.

Email 2: Flash Sale Offer

Subject Line: The sale starts now
Send: 2 days after teaser email

[CONTACT’S NAME],

As our valued customer, you deserve the best from us. And one of the best things we can offer you is [BENEFIT THE PRODUCT OR SERVICE PROVIDES]. That’s why, today we’re offering you:

[NAME OF PRODUCT OR SERVICE] for just [PRICE]!
(That’s a savings of $[DISCOUNT HERE])

The sale is only going to last until [DATE] at [TIME], so you need to act fast! But if you are serious about [HOW THEIR LIFE WILL BE BETTER WITH YOUR PRODUCT OR SERVICE], then this is a deal you can’t pass up.

[LINK TO SALES PAGE]

Here’s what one of our customers had to say about this [PRODUCT OR SERVICE]:

[TESTIMONIAL]

We want you to experience these same benefits. You deserve it!

[EMAIL SIGNATURE]

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.

Email 3: Flash Sale Reminder

Subject Line: You don’t want to miss out on our sale
Send: 2 days after sale launches

Hey [CONTACT’S NAME],

Maybe you missed it. But 2 days ago we sent out an email letting you know about our never-before-seen special sale. The sale includes our incredible [NAME OF PRODUCT OR SERVICE] at a huge discount. How huge?

Well, right now, you get this $[ORIGINAL PRICE] [PRODUCT OR SERVICE] for:

Just [DISCOUNTED PRICE]!

[BUY NOW LINK]Because you’re our customer, we know you need [SOLUTION THE PRODUCT PROVIDES]. And our [NAME OF PRODUCT OR SERVICE] is going to help you achieve exactly that.

But it’s not likely we’ll ever offer a sale like this again.

So if you could benefit from:

  • [BENEFIT YOUR PRODUCT OR SERVICE PROVIDES]
  • [BENEFIT YOUR PRODUCT OR SERVICE PROVIDES]
  • [BENEFIT YOUR PRODUCT OR SERVICE PROVIDES]
  • And much more!

Then it’s time to act.

[LINK TO SALES PAGE]If you have any questions about this [PRODUCT OR SERVICE] or the sale, you can always contact us at [BEST CONTACT INFO]. [EMAIL SIGNATURE]

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“Because you’re our customer, we know you need professional, but non-invasive tutoring help that gets your child caught up to the rest of the class.”

Email 4: Flash Sale Ending

Subject Line: The sale is ending
Send: 1 day after email 2

[CONTACT’S NAME],

You’re going to miss our exclusive sale! And the only reason for missing this huge opportunity is...you don’t know yet.

Well, it’s not too late. Our sale is running for another 24 hours. That means, you still have time to purchase our:

[NAME OF PRODUCT OR SERVICE]

for just [PRICE]!

That’s a discount of [DISCOUNT] and a heck of a deal! For someone who wants [SOLUTION THE PRODUCT OR SERVICE PROVIDES], you absolutely can’t pass this up.

Here is what one of our customers had to say:

[TESTIMONIAL]

Remember, this sale will only last another 24 hours and then our prices go back to normal. We really would hate for you to miss out.

[LINK TO SALES PAGE]

We’re looking forward to providing you with such a great [PRODUCT OR SERVICE].

[EMAIL SIGNATURE]

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“For someone who wants professional, but non-invasive tutoring help that gets your child caught up to the rest of the class, you absolutely can’t...”

Landing/Sales Page Copy

Don’t miss out on your chance to[SOLUTION THE PRODUCT OR SERVICE PROVIDES] At a huge discount!

As our valued customers, we want to do something to show you our appreciation. And that “something’ started at [TIME] on [DATE]!

Right now, when you purchase [NAME OF PRODUCT OR SERVICE], you’ll get:

  • [BENEFIT OF PRODUCT OR SERVICE]
  • [BENEFIT OF PRODUCT OR SERVICE]
  • [BENEFIT OF PRODUCT OR SERVICE]

And all at a discount of over [PERCENTAGE OF DISCOUNT]. That means, you pay just [PRICE] for this incredible [PRODUCT OR SERVICE].

But you have to act now. This sale ends [DATE] at [TIME].[BUY NOW LINK TO CART]

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“Don’t miss out on your chance to hire a professional, but non-invasive tutoring help that gets your child caught up to the rest of the class.”

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it.