Entry Level Product Offer

Contents:
  • Thank You Page
  • 1 Opt-in Delivery Email
  • 2 Offer Reminder Emails
  • 1 Optional Emotion-Based Email
Instructions:
  • This campaign is designed to help you convert hot new prospects into customers by offering a low-priced product or service. Be sure your price point is low enough that it acts as almost an impulse purchase. But then wow your new customer with great follow-up and more opportunities to buy from you.
  • Remember, your prospect opted-in to receive something from you (an ebook, a tip series), whatever it is, be sure the Thank You
  • Page and first email help them receive that opt-in. You may have to edit the content slightly if the opt-in is not an ebook, free report, or other download.
  • There are places noted for links where you can take your prospect to a sales page or landing page, make sure you link your email! And feel free to put more than one link in each email.

Thank You Page Copy

Thanks for opting in to receive [OPT-IN]. We’ve just sent you an email letting you know how to access [TYPE OF OPT-IN]. If, for any reason, that email doesn’t show up within the next few minutes, you can always contact us at [BEST CONTACT INFO] and we’ll get it sent out to you right away.

A Special Offer Just for You!

[LINK TO OFFER]

Now...before you head off to check your email, we want to present you with a special opportunity to get started [PROBLEM YOU SOLVE] - right now! You see, because you requested [OPT-IN], we know that you’re serious about taking action. And we’d like to help you do that.

Our [NAME OF PRODUCT OR SERVICE] helps people, like you:

  • [BENEFIT 1]
  • [BENEFIT 2]
  • [BENEFIT 3]
  • And much more!

This is a signature [PRODUCT OR SERVICE] available only to those (like you) whom we feel could really benefit.

If you decide to act right away, I’ll even make [NAME OF PRODUCT OR SERVICE] available to you at the low rate of just $[AMOUNT]!

To learn more about [NAME OF PRODUCT OR SERVICE] [LINK TO PRODUCT: Click here.]

Pro Tip:

A “Benefit” is the value of a product or service. For example, a food may be gluten-free (this is a feature) but the benefit is: you can enjoy your meal without worrying that you’ll be down and out for the count after eating it. For the bullet points, it might look something like this:

“...helps people, like you:

  • Make mealtimes more enjoyable because you won’t be worrying about the contents of your food
  • Alleviate stomach cramps and fatigue when you do consume something you shouldn’t

Email 1: Opt-In Delivery

Subject Line: The [OPT-IN] you requested
Send: Immediately

[CONTACT’S NAME],

Thanks again for requesting our free [OPT-IN]. We’re excited to share it with you and help you [PROBLEM OPT-IN SOLVES]. To access the [TYPE OF OPT-IN], simply [INSTRUCTIONS FOR GETTING DOWNLOAD].

Now before you go check it out, I want to remind you of the [SPECIAL OFFER] we have available to people just like you!

Our Offer to Help You [PROBLEM YOU SOLVE]

You’ve just taken a very important action by reaching out to us. Based on your request, I know you (or someone you care about) is actively looking for solutions to [PROBLEM YOU SOLVE]. And we’re probably not the first company you’ve come across who offer possible solutions.

But education on [TOPIC OF CONCERN] can only take you so far. At some point, you’ll want to jump in and actually start exploring [PRODUCTS OR SERVICES] designed to help you.

With our $[SPECIAL PRICE] [NAME OF PRODUCT OR SERVICE], you get started on a solution with very little “risk”. [GUARANTEE, IF APPLICABLE GOES HERE].

To learn more about our special offer [LINK TO SALES PAGE].

Enjoy your [OPT-IN] and let us know if you have any questions or concerns.

[EMAIL SIGNATURE]

By the way, this is truly a special offer just for you. We don’t offer it at this price anywhere else. Please don’t share the link we gave you with anyone else.

Pro Tip:

There are several places throughout this email that ask you to address the problem you solve. Don’t write the same thing every time. Look at it from different angles and write for the space it goes in. Something like this:

“...share it with you and help you tackle your fitness goals in just 10 minutes a day.”
“Our offer to help you make fitness a consistent part of your life”
“...actively looking for solutions to increase their health, energy, and well-being with a viable fitness approach.”

Email 2: Offer Reminder

Subject Line: Is it time to overcome [PAIN THEY ARE SUFFERING]?
Send: 2 days after email 1

[CONTACT’S NAME],

A few days ago, when you requested our [OPT IN], I made you a special offer. I told you that I was willing to give you [NAME OF ENTRY LEVEL PRODUCT OR SERVICE], for just $[SPECIAL PRICE].

So far, you haven’t taken me up on my offer. Which is totally fine. You probably want to do some more research. And research is always a great idea. That’s why I thought a little more information about [NAME OF ENTRY LEVEL PRODUCT OR SERVICE] would help.

Here’s what some of our customers had to say:

[TESTIMONIAL 1][TESTIMONIAL 2]The special offer is still available to you for the next 2 days. If you decide you’re tired of [PAIN THEY’RE EXPERIENCING], then we hope you’ll consider our offer.

[LINK TO OFFER GOES HERE].

If you have any questions or concerns we can answer for you, please reach out to us at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

In the subject line, keep the “pain they are suffering” short. An example might be:

“Is it time to overcome your fear of the dark?”

Pro Tip:

The “pain they are suffering” in the body of the email can and should be more specific - more painful. Try something like:

“If you decide you’re tired of exceptional high electric bills and restless night because you’re sleeping in a fully lit room, then we hope you’ll consider our offer.”

(Optional) Email 3: Personal Approach

Subject Line: Why [NAME OF ENTRY LEVEL PRODUCT] means so much to me
Send: 1 day after email 2

[CONTACT’S NAME],

As someone who opted in for [OPT-IN] we already know you [PAIN THEY SUFFER]. And you’re looking for a solution.

As you know, we’ve offered you [NAME OF PRODUCT OR SERVICE] for just $[AMOUNT]. But before you make up your mind, I wanted to let you know why this [PRODUCT OR SERVICE] was even created.

[YOUR PERSONAL STORY ABOUT WHY YOU CREATED AND SELL YOUR OFFERINGS]As you can tell, I have a very personal interest in helping you [SOLUTION YOU PROVIDE]. I’d love to see you take advantage of our special offer and overcome [PAIN THEY SUFFER].

[LINK TO OFFER/SALES PAGE]You’ve got another 24 hours to make a decision. Please feel free to reach out to us with any questions or thoughts. [BEST CONTACT INFO HERE].

[EMAIL SIGNATURE]

Story Example:

Contact,

As someone who opted in for our FREE copy samples, we already know you don’t have the time (or aren’t sure how) to write your own marketing emails. And you’re looking for a solution!

As you know, we’ve offered you any pre-written campaign you choose for just $49 to get you started. But before you make up your mind, I wanted to let you know why our campaigns were even created.

The moment I became a freelance copywriter, I was instantly overwhelmed.

You see, the majority of business owners don’t feel comfortable writing their own emails. And those that do, simply don’t have the time to do it. Unfortunately, there is a huge shortage of copywriters in the world. And because of that, any copywriter with halfway decent skills is in high demand.

For the first few years, I took on more work than I could handle. I worked nights, weekends, holidays, and I still couldn’t keep up. But every time I talked to another business owner, I accepted more work because they had these great businesses that were helping people, and solving problems in the marketplace...they just needed a copywriter.

After awhile, I noticed that many of my emails were starting to sound alike. No matter what industry I was writing in, or what company I was writing for, there was a pattern to certain types of emails. I call these the “transactional” emails, because their sole purpose is in relaying information:

  • “Hey, we’re having a sale!”
  • “Don’t forget...you’ve got an appointment”
  • “Thanks for your purchase - I want to welcome you to the family”

So then I thought to myself, “What if all business owners had instant access to the transactional emails? What if we could provide them with pre-written, transactional emails at a very affordable price?”

Three years later, I managed to turn that thought into a reality with Ready To Go Copy.

As you can tell, I have a very personal interest in helping you market your business faster and more effectively with great content that is available RIGHT NOW.

I’d love to see you take advantage of our special offer and overcome the headaches of writing your own emails or finding a copywriter.

To get your special price, all you have to do is use the promo code “DISCOUNT50” when you find the campaign you want to purchase.

You’ve got another 24 hours to make a decision. Please feel free to reach out to us with any questions or thoughts -

your@email.com

[Your Name]

Email 4: Offer Ending

Subject Line: Are you passing on the special offer?
Send: 1 day after email 3

Hi [CONTACT’S NAME],

I wanted to check in with your briefly and see how you’re doing.

Unfortunately, I also have to remind you that the special offer for [NAME OF PRODUCT OR SERVICE] at just $[AMOUNT] is about to expire.

My goal for you, and everyone else who suffers from [PAIN THEY SUFFER], is to get you over the challenges you’re facing. [NAME OF PRODUCT OR SERVICE] was designed exactly for that purpose - to get you started on the path.

One of our customers said:

[TESTIMONIAL]And you can expect similar results. But you’ve got to be willing to take that first step.

[LINK TO OFFER OR SALES PAGE GOES HERE]You still have a few hours to buy at this price. And I really hope you’ll take us up on this offer. You deserve it!

[EMAIL SIGNATURE]