Customer Loyalty Discount

  • 3 Loyalty Discount Emails
  • 2 Purchase Abandon Recovery Emails
  • There are a handful of places that require your personal details like company name, the special offer, the coupon code, etc. Be sure to make those changes to the copy based on your personal details.
  • This sequence is really designed for new customers. We suggest you remove repeat buyers from your send list.
  • You may want to consider adding this campaign as part of a “New Customer Nurture” campaign.
  • You’ll need to decide what product or service to offer a discount on. A true upsell is usually the “next level” of whatever your customer has already purchased. If you don’t have a “next level” or don’t have a way of knowing what your customer purchased before, you can just choose a high quality/high value product or service to discount.

Email 1: Loyalty Discount Offer

Subject Line: A special gift for our new customer
Send: 1-2 weeks after a new purchase



It’s been a few weeks since you first became our customer. Hopefully you’ve been satisfied with your purchase - and you feel welcome in our community.

Because we appreciate your business, there’s a little something we wanted to send your way. It’s a:


With your last purchase, you already made the decision to [SOLUTION YOUR PRODUCT OR SERVICE PROVIDES]. With [NAME OF PRODUCT OR SERVICE YOU’RE DISCOUNTING], you will also experience:

  • And so much more!

To claim this special discount, all you need to do is use the coupon code [COUPON CODE HERE] when you make your online purchase.

[LINK TO VIEW THE OFFER]If you have any problems using your customer loyalty code, feel free to contact us at [BEST CONTACT INFO] and we’ll be sure to help you right away.


Thanks again for being part of our community,


Please note that your coupon code is just for you - please don’t share it with anyone. And it does expire in 10 days.

Pro Tip:

When writing your bullet points, focus on how someone’s life is going to be better, happier, more rewarding because you offered them something of value. Also, be sure to share the diversity of reasons people would buy your products or services.

Your bullet points might look something like this:

  • Rapid weight loss so you’re not packing around extra pounds
  • Stronger core muscles that improve posture and decrease the risk of injury
  • An overall improvement in your health so you can enjoy doing the things you love most

Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“You already made the decision to experience a healthy, happy life - free of severe migraine pain.”

Email 2: Loyalty Discount Reminder

Subject Line: Did you get our gift?
Send: 5 days after email 1 is sent



Just wanted to make sure you got the email we sent you a few days ago - the one where we offered you [DISCOUNT]% off our [NAME OF PRODUCT OR SERVICE].

In case you missed it, we want to tell you how much we appreciate your business. We love helping people, like you [SOLUTION YOU PROVIDE]. And now that you’re part of our community, we want to make sure you are well taken care of.

Here is your promo code for the discount: [PROMO CODE GOES HERE][LINK TO VIEW THE OFFER]Now, there are a handful of “rules” attached to this coupon code:

1st - the coupon code will only work as a discount for [NAME OF PRODUCT OR SERVICE].

2ND - please don’t share it with anyone. We chose this special offer specifically for you. You deserve it!

3rd - the coupon code will expire in 5 days. Which means you need to take advantage of this offer very soon.

Let us know if you have any questions [BEST CONTACT INFO HERE]. Otherwise, we’re looking forward to providing you with even more amazing [PRODUCTS AND/OR SERVICES].


Pro Tip:

The “solution” your product or service provides should be as specific as possible. For example:

“We love helping people, like you, take control of their finances so they stop living paycheck to paycheck and start enjoying financial freedom.”

Email 3: Last Chance to Use Loyalty Discount

Subject Line: Your coupon code is expiring soon
Send: 4 days after email 2 is sent

Your Exclusive Coupon Code for [NAME OF PRODUCT OR SERVICE] Will Expire Tomorrow!


Last week we sent you a special coupon code to thank you for being our customer. The coupon code offered [DISCOUNT]% off our signature [PRODUCT OR SERVICE]: [NAME OF PRODUCT OR SERVICE].

So far, it doesn’t look like you’ve taken us up on our offer. That’s why I’m reaching out to you - to remind you that the expiration date is getting close.

If you’ve lost your coupon code, here it is again: [COUPON CODE GOES HERE][LINK TO VIEW THE OFFER]If you need more time or have any questions, you’re welcome to reach out to us at [BEST CONTACT INFO].

Otherwise, I’m just going to thank you again for being our customer and let you know we have a lot of great ways to continue supporting you as part of the family.


Email 4: Purchase Abandon Recovery #1

Subject Line: Was there something wrong with your coupon code?
Send: 30 minutes after link to the offer is clicked


By the looks of things, you were trying to take advantage of your customer appreciation offer: [DISCOUNT]% off [NAME OF PRODUCT OR SERVICE].

Something must have gone wrong since your purchase wasn’t completed.

If you’d like to try again, it should work. Just be sure to use the coupon code [COUPON CODE] at checkout.


And please feel free to contact us at [BEST CONTACT INFO] if you need help or have any questions.


Email 5: Purchase Abandon Recovery #2

Subject Line: Can I assist you with your purchase?
Send: 1 day after purchase is attempted


From our end, it appears you might still be having trouble with your discounted purchase of [NAME OF PRODUCT OR SERVICE]. I wanted to reach out, personally, to see if there is anything I can do to help. It would be terrible for you to miss out on a deal like this.

You can reach me directly at [BEST CONTACT INFO HERE].

Thanks again for being one of our amazing customers,


If you’ve simply forgotten your coupon code, it’s [COUPON CODE]. But that code is going to expire soon, so you need to take advantage of it now. [LINK TO VIEW THE OFFER].