Cross Sell - Services

(Basic and Incentive Based)

Contents:

Basic: 2 Emails

Incentive Based: 2 Emails + 1 Incentive Email

Instructions:

Basic:

  • This is a great campaign to put in place after you’ve had your customers complete a survey and they’ve indicated they’re happy.
  • This campaign only suggests someone makes another purchase from you. If you want to incentivize them with a special offer, check out the incentive version of this campaign.
  • There are only 2 emails in this campaign. If you’re not offering an incentive, 2 emails is probably enough to send. Then, follow up with an educational sequence whether they buy or not.

Incentive Based:

  • This is a great campaign to put in place after you’ve had your customers complete a survey, and they’ve indicated they’re happy.
  • This is the incentive version of the Cross Sell Campaign. If you don’t want to use a special offer to close more sales, then you should try the Basic version.
  • The “special offer” is written as a discount and provides the customer with a coupon code. That does not have to be your special offer. You can easily modify the copy to match whichever incentive you choose.

Email 1: We Think You’ll Love This

Subject Line: A service you should really consider
Send:
Immediately

[CONTACT’S NAME],

As a valued customer, I want you to know something...I take my role as [JOB DESCRIPTION] very seriously. It’s my job to help you [SOLUTION YOU PROVIDE]. And I appreciate the trust you put in me.

That being said, I think I’ve got something you could certainly benefit from.

It’s our premium service [NAME OR TYPE OF SERVICE]. And we created it to help people, like you:

  • [BENEFIT 1 HERE]
  • [BENEFIT 2 HERE]
  • [BENEFIT 3 HERE]

Of all our services, this one is fantastic because [WHAT MAKES IT A HIGHLY SOUGHT AFTER SERVICE]. And based on your purchase of [PREVIOUS PRODUCT OR SERVICE PURCHASED] I know this is a service that could make a big difference for you.

[LINK TO A SALES PAGE OR SHOPPING CART]

If you’re ready to experience some positive changes, then I hope you’ll consider [NAME OF PRODUCT OR SERVICE].

Let me know if you have any questions - [BEST CONTACT INFO HERE].

[EMAIL SIGNATURE]

Pro Tip:

In the “solution you provide” see if you can create a beneficial description. Something like this:

“...help you plan vacations that are relaxing, exciting, and on your “Top 10” list of best experiences ever!”

Pro Tip:

The “benefits” should indicate how you help your customers overcome challenges they are facing. They might look like this:

  • Find a boost in their confidence, knowing they look their best
  • Duplicate salon services at home, so they can easily maintain their new look
  • Use a few simple “hacks” to quickly enhance their appearance

Email 2: What People Say About It

Subject Line: How others are [SOLUTION YOU PROVIDE]

Send: 2 days after email 1

[CONTACT’S NAME],

A few days ago, I sent you an email suggesting you try our signature service [NAME OF SERVICE]. My opinion was based off your purchase of [LAST SERVICE OR PRODUCT THEY PURCHASED]. But I’m afraid I didn’t give you a very good reason to think about it.

Let’s fix that now. Here is what some of our customers had to say about [NAME OF SERVICE]:

  • [TESTIMONIAL 1]
  • [TESTIMONIAL 2]

Ultimately, what this service does is [SOLUTION YOU PROVIDE]. From what I know about you, that might be right up your alley.

[LINK TO A SALES PAGE OR SHOPPING CART]

If you’re willing to think it over, I’ll be available for any questions you might have. You can contact me at [BEST CONTACT INFO HERE].
Just keep in mind - you deserve this!
[EMAIL SIGNATURE]

Pro Tip:

In your subject line, you need something to really grab your prospect’s attention. Your subject line should be as specific and beneficial as possible. It might look like this:

“How others are gracefully managing their thinning hair”

Pro Tip:

In the “solution you provide” section, you want to focus on a benefit that is different from the service they already have. Maybe one that would be more appealing. It might look like this:

“...what this service does is realign your spine and then gives you the tools you need to regularly self-adjust - allowing you to always function at your best.”

Email 1: We Think You’ll Love This

(Incentive Based)

Subject Line: A service you should really consider
Send: Immediately

[CONTACT’S NAME],

As a valued customer, I want you to know something...I take my role as [JOB DESCRIPTION] very seriously. It’s my job to help you [SOLUTION YOU PROVIDE]. And I appreciate the trust you put in me.

That being said, I think I’ve got something you could certainly benefit from.

It’s our premium service [NAME OR TYPE OF SERVICE]. And we created it to help people, like you:

  • [BENEFIT 1 HERE]
  • [BENEFIT 2 HERE]
  • [BENEFIT 3 HERE]

Of all our services, this one is fantastic because [WHAT MAKES IT A HIGHLY SOUGHT AFTER SERVICE]. And based on your purchase of [PREVIOUS SERVICE PURCHASED] I know this is a service that could make a big difference.

In fact, I’m so convinced this service is perfect for you, that I’d like to present you with a special offer:

[NAME OF PRODUCT]

at a [DISCOUNT]% Discount

To take advantage of your discounted price, simply [COUPON CODE AND HOW TO USE IT]. You will have to take advantage of this special offer soon, because the coupon code will expire within the next 3 days.

[LINK TO A SALES PAGE OR SHOPPING CART]

If you’re ready to experience some positive changes, then I really hope you’ll consider [NAME OF PRODUCT OR SERVICE].

Let me know if you have any questions - [BEST CONTACT INFO HERE].

[EMAIL SIGNATURE]

Pro Tip:

In the “solution you provide” see if you can create a beneficial description. Something like this:

“...help you plan vacations that are relaxing, exciting, and on your “Top 10” list of best experiences ever!”

Pro Tip:

The “benefits” should indicate how you help your customers overcome challenges they are facing. They might look like this:

  • Find a boost in their confidence, knowing they look their best
  • Duplicate salon services at home, so they can easily maintain their new look
  • Use a few simple “hacks” to quickly enhance their appearance

Email 2: What People Say About It

(Incentive Based)

Subject Line: How others are [SOLUTION YOU PROVIDE]

Send: 2 days after email 1

[CONTACT’S NAME],

A few days ago, I sent you an email suggesting you try our signature service [NAME OF SERVICE]. I felt so confident this service was for you, that you were given a special offer as encouragement to try it.

Here are the details of that offer once again:

[NAME OF PRODUCT]

at a [DISCOUNT]% Discount

Today, I want to dig into the value of [NAME OF SERVICE] a little bit more. This service is designed to help you [SOLUTION YOU PROVIDE].

Here is what two of our customers had to say about it:

[TESTIMONIAL 1][TESTIMONIAL 2]

This is an exclusive opportunity, just for you, and I can only offer this discounted rate for another day. To take advantage of your discounted price, simply [COUPON CODE AND HOW TO USE IT].

[LINK TO SALES PAGE OR SHOPPING CART HERE]

If you have any questions, be sure to contact me right away at [BEST CONTACT INFO] so you still have time to get in on the deal.

[EMAIL SIGNATURE]

Pro Tip:

In your subject line, you need something to really grab your prospect’s attention. Your subject line should be as specific and beneficial as possible. It might look like this:

“How others are gracefully managing their thinning hair”

Pro Tip:

In the “solution you provide” section, you want to focus on a benefit that is different from the service they already have. Maybe one that would be more appealing. It might look like this:

“...to help you realign your spine and then gives you the tools you need to regularly self-adjust - allowing you to always function at your best.”

Email 3: Last Chance

(Incentive Based)

Subject Line: Coupon code expires tonight
Send: 1 day after sending email 2

[CONTACT’S NAME],

This is just a quick reminder that the coupon code we gave you (giving you [DISCOUNT PERCENTAGE] off [NAME OF SERVICE]) is about to expire. So if you were planning on making your purchase, you need to do so now.

Just as a quick reminder, this is the offer we’ve given you (our valued customer):

[NAME OF PRODUCT]

at a [DISCOUNT]% Discount

Will [NAME OF SERVICE] be available later? Of course. But we won’t be offering it to you at our special rate. To receive your discounted price today, all you need to do is [COUPON CODE AND HOW TO USE IT].

Let me know if you have any questions, [BEST CONTACT INFO HERE].

[EMAIL SIGNATURE]

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