Cross Sell - Products

(Basic and Incentive Based)

Contents:

Basic: 2 Emails

Incentive Based: 2 Emails + 1 Special Offer Ending Email

Instructions:

Basic:

  • This is a great campaign to put in place after you’ve had your customers complete a survey and they’ve indicated they’re happy.
  • This campaign only suggests someone makes another purchase from you. If you want to incentivize them with a special offer, check out the incentive version of this campaign.
  • There are only 2 emails in this campaign. If you’re not offering an incentive, 2 emails is probably enough to send. Then, follow up with an educational sequence whether they buy or not.

Incentive Based:

  • This is a great campaign to put in place after you’ve had your customers complete a survey and they’ve indicated they’re happy.
  • This campaign only suggests someone makes another purchase from you. If you want to incentivize them with a special offer, check out the incentive version of this campaign.
  • There are only 2 emails in this campaign. If you’re not offering an incentive, 2 emails is probably enough to send. Then, follow up with an educational sequence whether they buy or not.

Email 1: We Think You’ll Love This

Subject Line: I’ve got something you should really consider
Send: Immediately

{CONTACT’S NAME},

As a valued customer, I want you to know something...I take my role as [JOB DESCRIPTION] very seriously. It’s my job to help you [SOLUTION YOU PROVIDE]. And I appreciate the trust you put in me.

That being said, I think I’ve got something you could certainly benefit from. Because you purchased [LAST PRODUCT PURCHASED], this is what I know about you:

You’re the type of person who {ATTRIBUTE CUSTOMERS WHO BUY THIS NEW PRODUCT WOULD POSSESS}

If that’s true, if that’s the type of person you are, then I’ve got a product I think you need to see. It’s called [NAME OF PRODUCT] and it’s designed to [SOLUTION IT PROVIDES].

{LINK TO A SALES PAGE OR SHOPPING CART}

You already know the value and quality of the products we sell. If you’re ready for the same great benefits, then I hope you’ll consider [NAME OF PRODUCT OR SERVICE].

Let me know if you have any questions - [BEST CONTACT INFO HERE].

{EMAIL SIGNATURE}

Pro Tip:

In the “attribute” section, you want to compliment/encourage the customer to move forward with a purchase. Choose something that fits their last purchase and leads them to want to purchase your next product. Here are some examples of what this might look like:

  • “You’re the type of person who likes to stand out, but look good doing it.”
  • “You’re the type of person who values their education and is willing to invest in it.”
  • “You’re the type of person who knows that good food is the result of a great chef and great cookware.”

Pro Tip:

In the “solution you provide” see if you can create a beneficial description. Something like this:

“...help you plan vacations that are relaxing, exciting, and on your “Top 10” list of best experiences ever!”

Email 2: What People Say About It

Subject Line: What others think of [NAME OF PRODUCT]

Send: 2 days after email 1

[CONTACT’S NAME],

A few days ago, I sent you an email suggesting you try our signature product [NAME OF PRODUCT]. My opinion was based off your purchase of [LAST PRODUCT OR SERVICE THEY PURCHASED]. But I’m afraid I didn’t give you a very good reason to think about it.

Let’s fix that now. Here is what some of our customers had to say about [NAME OF PRODUCT]:

{TESTIMONIAL 1}

{TESTIMONIAL 2}

Ultimately, what this product does is [SOLUTION YOU PROVIDE]. From what I know about you, that might be right up your alley.

{LINK TO A SALES PAGE OR SHOPPING CART}

If you’re willing to think it over, I’ll be available for any questions you might have. You can contact me at [BEST CONTACT INFO HERE].

Just keep in mind - you deserve this!

{EMAIL SIGNATURE}

Pro Tip:

In the “solution you provide” section, you want to focus on a benefit that is different from the product they already have. Maybe one that would be more appealing. It might look like this:

“...what this product does is realigns your spine and instantly improves your posture - allowing you to always function at your physical best.”

Email 1: We Think You’ll Love This

(Incentive Based)

Subject Line: I’ve got something you should really consider
Send: Immediately

[CONTACT’S NAME],

As a valued customer, I want you to know something...I take my role as [JOB DESCRIPTION] very seriously. It’s my job to help you [SOLUTION YOU PROVIDE]. And I appreciate the trust you put in me.

That being said, I think I’ve got something you could certainly benefit from. Because you purchased [LAST PRODUCT PURCHASED], this is what I know about you:

You’re the type of person who {ATTRIBUTE CUSTOMERS WHO BUY THIS NEW PRODUCT WOULD POSSESS}

If that’s true, if that’s the type of person you are, then I’ve got a product I think you need to see. It’s called [NAME OF PRODUCT] and it’s designed to [SOLUTION IT PROVIDES].

Because I believe you’ll benefit from [NAME OF PRODUCT], I want to extend this special offer. Buy this product within the next 3 days, and you’ll receive:

[DISCOUNT]% Off Your Purchase

If you’ve loved what [PRODUCT THEY ALREADY PURCHASED] has done for you, then you need to consider this opportunity.

{LINK TO A SALES PAGE OR SHOPPING CART}

To take advantage of your discounted price, simply [COUPON CODE AND HOW TO USE IT]. But you have to use it soon, because this special code will expire within the next 3 days.

Let me know if you have any questions. [BEST CONTACT INFO].

{EMAIL SIGNATURE}

Pro Tip:

In the “attribute” section, you want to compliment/encourage the customer to move forward with a purchase. Choose something that fits their last purchase and leads them to want to purchase your next product. Here are some examples of what this might look like:

  • “You’re the type of person who likes to stand out, but look good doing it.”
  • “You’re the type of person who values their education and is willing to invest in it.”
  • “You’re the type of person who knows that good food is the result of a great chef and great cookware.”

Email 2: Benefits of the Product

(Incentive Based)

Subject Line: Why our offer for [NAME OF PRODUCT] is so incredible
Send: 2 days after email 1

Your Special Discount on {NAME OF PRODUCT}

Will Expire Tomorrow

{LINK TO BUY}

{CONTACT’S NAME},

Yesterday, I sent you an email offering you a discount on our [NAME OF PRODUCT]. Because I believe you’re the type of person who will benefit from [WHAT THE PRODUCT HELPS THEM ACHIEVE].

Your special discounted offer ends tomorrow, but so far you haven’t made a purchase. Which makes me think I haven’t done a good enough job telling you about [NAME OF PRODUCT]. Let me quickly tell you why [NAME OF PRODUCT] is so valuable:

  • [BENEFIT #1]
  • [BENEFIT #2]
  • [BENEFIT #3]

Now remember, if you buy in the next 24 hours, you receive:

{NAME OF PRODUCT}

at a {DISCOUNT}% Discount

{LINK TO BUY}

Here’s what 2 of our customers had to say about this product:

{TESTIMONIAL #1}

{TESTIMONIAL #2}

This is a product you don’t want to miss out on. To receive your discounted price, all you need to do is [COUPON CODE AND HOW TO USE IT].

Let me know if you have any questions. You can reach me at [BEST CONTACT INFO].

[EMAIL SIGNATURE]

Pro Tip:

The “benefits” should indicate how your product helps your customers overcome challenges they are facing. They might look like this:

  • It allows you to cook foods at a higher temperature without burning
  • There is no residue - you’ll never get that metallic taste
  • Cleaning is simple as all cookware is dishwasher safe

Email 3: Special Offer Ending

(Incentive Based)

Subject Line: Coupon code expires tonight
Send: 1 day after sending email 2

{CONTACT’S NAME},

This is just a quick reminder that the coupon code we gave you (giving you [DISCOUNT PERCENTAGE] off [NAME OF PRODUCT]) is about to expire. So if you were planning on making your purchase, you need to do so now.

Just as a quick reminder, this is the offer we’ve given you (our valued customer):

[NAME OF PRODUCT]

at a [DISCOUNT]% Discount

Will [NAME OF PRODUCT] be available later? Of course. But we won’t be offering it to you at our special rate. To receive your discounted price today, all you need to do is [COUPON CODE AND HOW TO USE IT].

Let me know if you have any questions, [BEST CONTACT INFO HERE].

{EMAIL SIGNATURE}