Contents:
  • Thank You Page copy
  • 2 Free Report Delivery Emails
  • 3 Consultation Request Emails
Instructions:
  • The “second consult offer” email has 2 versions. One is a simple template with an example of how to weave a story into the email. The other is a more basic, ready to go email. You can decide which one you want to use.
  • Have a plan in place for how you will schedule consultations. Sometimes, having a calendar they can sign up for an available time on is a good idea.
  • Once someone signs up for a consultation, be sure to send them reminder emails so they don’t miss your call.
  • This particular sequence assumes your new prospect opted-in to receive a free report. But you can easily replace “free report” with any sort of download: a checklist, ebook, guide, etc.

Email 1: Free Report Delivery #1

Subject Line: Access to the report you requested
Send: Immediately

{CONTACT’S NAME},

Thanks again for requesting our free report {NAME OF REPORT}. I’m excited to share this content with you and give you some powerful information on what it really takes to {SOLUTION YOU PROVIDE}.

To access the report, simply {LINK OR OTHER FORM OF DELIVERY GOES HERE}.

Now that you have the report, here is what we suggest: take a few minutes today or tomorrow to unplug. Find a quiet place, where you won’t be disturbed, and read through it.

Since you’ve requested the report, we know you’re serious about taking action. And this report is a great place to start!

Once you’re done reading it, please feel free to contact us at {BEST CONTACT INFO}.

{EMAIL SIGNATURE}

Pro Tip:

Even though you offered the report for free, you’ve still got “sell” them on the need to read through it and discover you as the solution for their problem.

Pro Tip:

Specific details on the “solution you provide” are always better. Something like: “...what it really takes to get out from behind that desk, put in your resignation, and jumpstart your way to your own successful business.”

Email 2: Free Report Delivery #2

Subject Line: Were you able to access your report?
Send: 2 days after download

{CONTACT’S NAME},

A few days ago, you requested our powerful free report {NAME OF REPORT}. Thanks again for your interest. There is some incredible information to help you {SOLUTION YOU PROVIDE}.

I’m just checking in to see if you had any problems accessing the report.

If you haven’t taken the time to access it yet, or simply need access again, you can always {LINK OR INSTRUCTIONS TO GET THE REPORT}.

Thanks again for your interest. And happy reading!

{EMAIL SIGNATURE}

Pro Tip:

Specific details on the “solution you provide” are always better. Something like: “There is some incredible information to help you get out from behind that desk, put in your resignation, and jumpstart your way to your own successful business.”

Email 3: First Consultation Offer

Subject Line: What the report can’t give you
Send: 4 days after download

{CONTACT’S NAME},

A few days ago, you requested a powerful, free report from us. And hopefully, you’ve been able to spend some time reading through it.

The strategies in the report are the same ones I use with my clients to help them {SOLUTION YOU PROVIDE}. They are proven strategies that produce results every time. As long as you are willing to consistently and correctly using them.

Unfortunately, the report couldn’t tell you how you, specifically, can achieve {DESCRIPTION OF HOW LIFE IS BETTER, EASIER, ETC. WITH YOUR PRODUCT OR SERVICE}.

That’s why I want to offer you a {COST}, {LENGTH OF TIME} consultation with me.

{WRITE THE DETAILS FOR HOW TO SCHEDULE A CONSULTATION HERE}

During our call, we’ll go over your unique challenges. We’ll review all your options and, together, determine the best solution for helping you move forward. (And if I can’t provide you with the best {SERVICES OR PRODUCTS} to help you, right now, I’ll tell you that, too.)

My time is limited. So be sure to request your consultation right away.

{EMAIL SIGNATURE}

Pro Tip:

Specific details on the “solution you provide” are always better. Something like: “...I use with my clients to get them out from behind that desk, put in your resignation, and jumpstart your way to your own successful business.”

Pro Tip:

Again, specific details are always the best. In the “Description of How Life is Better, Easier, Etc." try painting a picture of what their life will be like when they finally decide to take you up your offer. It might look like this: “...can achieve naturally luminous skin - the kind of skin that makes your husband (and other men for that matter) take note."

Email 4: Second Consultation Offer

(Story Edition)

Note: Stories often provide incredible proof that leads your prospects to action. In this version of Email 4, we will provide you with a template and example of how to write your email. If you would rather not write this email, version 2 of this email is available to you.

Subject Line: How I helped one client {WAY YOU’VE HELPED A CLIENT}
Send: 4 days after download

{CONTACT’S NAME},

{SPECIFIC STORY OF A CLIENT YOU WERE ABLE TO HELP AND WHAT YOU DID FOR THEM}.

I’m not saying every client experiences such extreme results. But sometimes, you get so caught up in managing your life, that you don’t take the time to see what solutions are actually available to you.

That’s why I want to remind you of my special offer - a {COST}, {LENGTH OF TIME} consultation with me.

Together we can achieve great things.

{EMAIL SIGNATURE}

My time is limited, and I schedule consultations on a first-come, first serve basis. Be sure to schedule soon so you get a time that works best for you.

View example story

Subject Line: How one hour led to ten times the new leads

Discover How I Helped One Business Owner Increase His
Leads from 8 a Week to over 80 a Week with One Simple Change

Hi Friend,

A few months ago, I got a phone call from a business owner who begged for 10 minutes of my time.

“I don’t know what to do,” he said. “My wife and I became life coaches 3 years ago. We love it. We love coaching. But we don’t have enough clients to keep the bills paid. We took out a second mortgage on our home, sold everything we could, but if we don’t get enough clients this month, we’ll be completely broke. We don’t want to give up, but we don’t know how to keep going.”

Now, I don’t usually work with businesses that are about to fail. What I can teach, you, as a business owner, is how to take a good business and make it significantly more profitable. I can show you how to free up your time so that the business continues to move forward as you reclaim your life. That’s what I specialize in. However, I figured, if they were that close to losing the business, 10 minutes of my time couldn’t hurt. So we started with the guy’s website.

“Well,” I said, “Here’s one problem. I’m on your website but I have no idea what you do.”

“We’re life coaches,” he told me.

“Yes, but you told me that. Your website didn’t. I want you to pull up your website and then close your eyes for a minute. When you open them, pretend you’re a prospect. What do you think you do?”

There was a long pause on the phone and then the man slowly said, “Ohhhh.”

We spent the next few minutes brainstorming some copy and a new lead magnet. A few weeks later, an email arrived in my inbox. It was the same business owner. Within a month, their new leads had increased from 8 a week to over 80 a week. He and his wife had more clients, and they credited me with saving their business.

And all it took was 10 minutes.

I’m not saying that everyone will experience the same rapid results. But sometimes, you get so caught up in running your business, you can’t see beyond it. Most business owners don’t see the opportunities, or where they’re losing money, or how they could make things a little smoother and easier.

Until I learn more about you and your business, I have no idea what a one hour call will uncover for you. However, if you’d like to find out, then I want to invite you to sign up for a FREE consultation with me.

I’ve got a few openings available. However, consultations are scheduled on a first come, first serve basis. So you need to schedule your appointment right away. To do so, simply click here and schedule a time on my calendar to talk.

I’m excited to speak with you and see what we can achieve together!

Pro Tip:

In the subject line, keep your “way you helped” short and sweet but as specific as possible. Something like: “How I helped one client learn Spanish in 3 weeks”

Email 4: Second Consultation Offer

(Basic Edition)

Note: Use this version if you don’t want to write a story-based email.
Subject Line: Here’s what others like you are experiencing
Send: 4 days after download

{CONTACT’S NAME},

When you’re right in the middle of {PAIN OR PROBLEM THEY’RE EXPERIENCING}, it’s difficult to believe that things could be different. Sometimes, we just want to give up and “deal with it”.

But here’s the thing...you don’t have to. There are ways to overcome every obstacle in life. And this one is no different.

However, I don’t want you to take my word for it. I’d rather share some feedback from people, just like you, who reached out to me for help.

{TESTIMONIAL 1}

{TESTIMONIAL 2}

A few days ago, I made you a special offer. I invited you to sign up for a {COST}, {LENGTH OF TIME} consultation with me.

So far, you haven’t taken me up on my offer. And that’s okay. Everyone’s situation is a little bit different. But if you’re serious about {SOLUTION YOUR PRODUCT OR SERVICE PROVIDES}, then you need to take advantage of this.

{WRITE THE DETAILS FOR HOW TO SCHEDULE A CONSULTATION HERE}

Let me know if you have any questions or concerns {BEST CONTACT INFO}.

{EMAIL SIGNATURE}

Email 5: Final Consultation Offer

Subject Line: Did you want to talk?
Send: 5 days after download

{CONTACT’S NAME},

Here’s what I know about people who {PAIN THEY ARE SUFFERING}: they have to decide when they want things to change. They have to be motivated to take action and make a difference.

You haven’t taken me up on my offer to schedule a consultation, so I’m assuming you’re simply not ready to move forward yet. And that’s totally fine!

I would like to continue sending you educational emails, invites to webinars and other events, and other great content.

But, if I’m wrong, and you are ready to move forward, you can do so by {DETAILS FOR HOW TO SCHEDULE A CONSULT}.

I’m looking forward to staying connected.

{EMAIL SIGNATURE}

Thank You Page Copy

Thanks for taking the time to download our powerful, free report {NAME OF REPORT}. Access to the report is being sent to the email address you provided. (If, for any reason, that email doesn’t show up within the next few minutes, you can always contact me at {BEST CONTACT INFO} and I’ll get it sent out to you right away.)

A Special, Limited-Time Offer

Now...before you head off to check your email, I’d like to invite you to sign up for a {COST}, {LENGTH OF TIME} consultation with me. You see, I’m currently accepting a handful of new clients. And that means, for a limited-time, I’m offering these consultations to help you discover how you can {SOLUTION YOU PROVIDE}.

To schedule your consultation, simply {INSTRUCTIONS FOR SCHEDULING A CONSULT}.

Pro Tip:

Specific details on the “solution you provide” are always better. Something like: “...discover how you can get out from behind that desk, put in your resignation, and jumpstart your way to your own successful business.”

Pro Tip:

You’ve got to decide if you’re going to charge for your consultation or offer it for free. And you’ve got to decide how long your consultation will last. But “I’d like to invite you to sign up for a FREE, one-hour consultation with me” sounds awfully compelling!

Pro Tip:

Need an appointment scheduler? Try these solutions: