Christmas Promotion

Contents:
  • 3 promotional emails
  • 1 (optional) product email
Instructions:
  • This campaign references Santa and other traditions that are specific to Christmas. If you would like a more generic campaign, check out our Holiday Offer Campaign to see if it is a better fit for your company.
  • This campaign will work for online or brick and mortar stores to advertise a sale/discount on specific products. You will need to know the details of your offer before personalizing these emails.
  • There are three promotional emails, as well as one optional email to showcase the products you are promoting. If you are using the optional product email, send it between emails 2 and 3.

Email 1: Introduce Promotion

Send: 1st Day of Sale
Subject Line: Are you shopping for Santa?

{CONTACT’S NAME},

Ho! Ho! Ho!

The holidays are coming and Santa’s making his list. If you’re one of Santa’s helpers, you’re going to be making a list, too.

At {BUSINESS NAME}, we’ve got the perfect gifts to light up the season for the special {CUSTOMER BASE} in your life. Our {PRODUCTS YOU ARE PROMOTING} are sure to make them believers in the magic of Christmas.

And for the next {TIME LIMIT}, our {NAME OF PROMOTION} will make a believer out of you, too.

{DETAILS OF PROMOTION}

Santa only comes around once a year, and an opportunity like this is just as fleeting.
So if you’re looking to cross some names off your list, be sure to take advantage of this jolly holiday offer.

Be nice, not naughty!

{EMAIL SIGNATURE}

Pro Tip:

{CUSTOMER BASE} refers to the general group of people that your business caters to, for example: women, men, teens, children, etc.

Pro Tip:

Be specific when describing the {PRODUCTS YOU ARE PROMOTING}. For example:

“…Our sparkling, birthstone bracelets, which come in a variety of styles and sizes, are sure to make them believers in the magic of Christmas.”

“…Our wide selection of sports equipment, from drivers and golf balls, to baseball mitts and cleats, are sure to make them believers in the magic of Christmas.”

Pro Tip:

In the {DETAILS OF PROMOTION} area, include all of the information your customers need to know in order to take advantage of your sale. This includes: date, time limit, online or in store, amount of discount, specific products or store-wide sale, etc.

Email 2: Promotion Reminder

Send: Middle of promotion
Subject Line: Shop today for a great selection

{CONTACT’S NAME},

Greetings from the North Pole. Santa’s been hard at work making the list—then checking it twice. His elves are working overtime to make sure every boy and girl on his list has the gift of their dreams.

Do you need a bit of elfin magic to get the gift buying completed for everyone on your list? If so, be sure to take advantage of our {NAME OF PROMOTION} during the next {TIME LIMIT}.

{DETAILS OF PROMOTION}

Our {PRODUCTS YOU ARE PROMOTING} make it easy to fulfill the wishes of all the {CUSTOMER BASE} on your list. Visit our shop today to get the best selection the elves have to offer—or your gifts might end up being misfits. Oh no!

Happy wrapping!

{EMAIL SIGNATURE}

Email 3: End Of Promotion – Last Chance

Send: Last day of promotion
Subject Line: The magic ends tonight

{CONTACT’S NAME},

The night before Christmas is fast approaching—the tree has been trimmed, the stockings are hung—but is your gift shopping complete? If visions of sugar plums are no longer dancing in your head, and the stress of the holidays has you filled with anxiety, our jolly offer is just the thing to get your holiday gift giving back on track.

{DETAILS OF OFFER}

It’s the last day of our {NAME OF PROMOTION}, so we’re standing by, ready to help you find the perfect gift for the {CUSTOMER BASE} that are still on your list. Our {PRODUCTS YOU ARE PROMOTING} are worthy of the Jolly Old Elf himself. But don’t wait, because the magic of our offer ends tonight.

Happy Christmas to all!

{EMAIL SIGNATURE}

Optional Product Email

Send: Between emails 2 and 3
Subject Line: Perfect gifts at the perfect price

{CONTACT’S NAME},

Giving gifts to the special people in our lives is what makes the holiday season so exciting. The shopping, the wrapping, the beautiful surprises hidden beneath the tree—and the thrill of Christmas morning makes your efforts to find the perfect present worth it.

At {BUSINESS NAME}, we want to help you find the perfect gift at the perfect price. Our {NAME OF PROMOTION} is happening right now and was specifically designed to help you whittle down your shopping list. Our {PRODUCTS YOU ARE PROMOTING} are sure to be a hit. Here are a few of the most popular gifts in our shop this season:

PICTURE OF PRODUCT #1 {optional}
PRODUCT NAME
PRODUCT PRICE
BRIEF DESCRIPTION OF PRODUCT w/LINK

PICTURE OF PRODUCT #2 {optional}
PRODUCT NAME
PRODUCT PRICE
BRIEF DESCRIPTION OF PRODUCT w/LINK

PICTURE OF PRODUCT #3 {optional}
PRODUCT NAME
PRODUCT PRICE
BRIEF DESCRIPTION OF PRODUCT w/LINK

Our {NAME OF PROMOTION} won’t last forever. Just like Christmas, it will be gone before you know it. So head over to our shop to see how we can help you fulfill the dreams of all the special {CUSTOMER BASE} on your list!

May your holiday season be merry!

{EMAIL SIGNATURE}

Pro Tip:

When choosing which products to highlight, choose items that are popular and will appeal to a majority of your customer base. If possible, use well designed, professional images with short descriptions that contain a link to your website where they can get additional information. Be brief!