Christmas in July

Version 2: In the Holiday Mood

  • Landing/Sales Page
  • 3 Offer Emails
  • There are 2 versions of the Christmas in July campaign. This version is the “our special offer will make it feel like Christmas in July” approach.
  • This campaign uses the word “Christmas”. If you are afraid of offending people in your database, you can change the word to “holidays” but you may need to edit the copy a little bit to sound right.
  • This campaign gives a discount on any product or service. If you would rather give a discount on a particular service or product, you’ll need to change the verbiage slightly.
  • The reason this campaign would feel like “Christmas in July” is because the person would be getting a really great offer. Be sure your discount is significant enough that the person has a reason to “celebrate”. (50% or more.)
  • If you want to skip the landing page and send your prospects straight to your website or shopping cart, you can do it. Just be sure to include the promo code in the emails.

Landing/Sales Page

We’re in the Holiday Mood…
And With the Special Offer We’re Running This Month
It’s Going to Feel Like ‘Christmas in July’!
<link these words to your website or shopping cart: Start Shopping>

Okay, so the 4th of July is over. But after all the fireworks, barbeques, and parades, we can’t seem to shake the excitement of the holidays. Which is exactly why we’re running a special deal this month. Because what’s more in keeping with the holidays than discount offers?

Right now, we’re offering you [PERCENT] off ANY of our [PRODUCTS OR SERVICES]. All you have to do is use a special promo code when you make your purchase. The promo code is:


That’s it! It’s that easy. Head to our website. Find the perfect “gift” for yourself (or someone you really care about), and use this promo code when you check out.

<link to the website or shopping cart>

When you head over to our site, you’re going to find:


And you can purchase ANY one of these [PRODUCTS OR SERVICES] with your special promo code.

Pretty great, right? Should we do fireworks again? Or sing Jingle Bells? How do we celebrate this occasion?

Our Christmas in July promotion is only good until [DATE SALE ENDS]. If you have any questions or concerns, please feel free to reach out to us at [BEST CONTACT INFO].

Otherwise, go celebrate by heading over to our website now.

<Link to website or shopping cart>

Happy Holidays!

Pro Tip:

If you don’t want to highlight specific products or services (or it doesn’t make sense to) then simply remove everything from “When you head over…” to “...with your special promo code.” The page still works without that paragraph.

Email 1: Offer Email

Subject Line: An offer so great it will feel like Christmas in July
Send: Immediately

Where is it written that “gifts” should only be purchased on birthdays, anniversaries, or holidays? And why should you wait around for someone else to get you a present?

The answers to these two questions are, respectively: “nowhere”, and “you shouldn’t”. Especially when you come across a great offer (like the one we’ve got for you).

Right now, when you purchase ANY of our [PRODUCTS OR SERVICES], you’ll get [PERCENT]% off that item. And when you take advantage of a discount like that, it’s going to feel like Christmas in July.

So which of our [PRODUCTS OR SERVICES] could you benefit from most right now? What about our:


You can choose any one of these [PRODUCTS OR SERVICES] for [PERCENT]% off our regular purchase price. So, even if you’re not sure you want to make a purchase now, it’s at least worth checking out the details, right?

<link to landing/sales page>

Our promotion will end [DATE IT ENDS], so be sure to check it out soon.


Pro Tip:

If you included bullet points of your top selling products or service on the landing/sales page, try highlighting other offerings here. If you don’t have other offerings, using the same ones is just fine. If you don’t want to include the bullets at all, remove all the content from “So which of our…” to “...our regular purchase price” and it should still work fine.

Email 2: Reminder Email

Subject Line: Are you celebrating Christmas yet?
Send: Right between email 1 and email 3 (based on your offer deadline)

Hi ~Contact.FirstName~,

I’m checking in to see if you’re still celebrating the holidays? And if you’re not...then it means you probably didn’t get my last email.

Because a few days ago, we announced a discount offer so great, that it would feel like you were celebrating “Christmas in July.”

<link to landing/sales page>

What did the offer include?



And you don’t have to jump through any hoops to get it. No “likes” on Facebook or future purchases necessary. We’re giving you a promo code that can be used, this month for any one item you decide to buy.

Now that’s worth celebrating, right?

<link to landing/sales page>

If you have any questions or concerns, you’re welcome to contact us at [BEST CONTACT INFO]. Otherwise, enjoy your promo and the happiest time of the year.


Email 3: Final Reminder Email

Subject Line: 2 days of Christmas shopping left
Send: 2 days before promo ends

Hi ~Contact.FirstName~,

At some point, the holiday spirit has to come to an end. And ordinary, everyday life has to resume. Otherwise, holidays wouldn’t be special. And that’s true of our special [PERCENT]% off discount will end in two days. And all of our prices will return to normal.

But not for 2 more days! So be happy! You still have a chance to take us up on our special “Christmas in July” offer.

<link to landing/sales page>

You haven’t acted on this yet, so I wondered if you had questions. Or maybe you had difficulty using the promo code. Please feel free to reach out to us at [BEST CONTACT INFO].

Don’t miss your chance to celebrate one last time this month. Take advantage of this special offer today.