Abandoned Cart Follow-up
- 2 Emails
- 1 Optional Discount Email
- This campaign can be super effective to drive hesitant prospects to the sale. It also has a tendency to creep people out. Try testing it to a handful of people before making it a permanent part of your marketing strategy.
- This should be a very casual, non-aggressive approach. 2 emails is more than enough. And, if your prospects are particularly hesitant, consider sending just one email.
- We have included one additional, optional email in case you want to send your prospect a discount to close the deal. Just be careful using this strategy since you could be “training” your prospects to wait for the deal.
- Email 2 encourages the person to call you. If you would rather they email or communicate with you another way, you’ll need to tweak the copy.
Email 1: Can We Help You?
Subject Line: Did you mean to cancel the order?
By the looks of things, you were just about to make a purchase from us. (Which is awesome!) But the transaction wasn’t completed. And that can mean only one of two things…
You experienced some technical difficulties. If that’s the case, please contact us at [BEST CONTACT INFO] and we can help you complete your purchase.
You decided not to move forward. Which is understandable. Deciding on [TYPE OF PRODUCT OR SERVICE YOU SELL] can take some time. If you’re not sure whether or not to move forward (and that’s why your transaction was cancelled), maybe I can help.
You came to us because you’re serious about [PROBLEM YOUR PROSPECT WANTS TO OVERCOME]. And that’s exactly what you’re going to get. Our [PRODUCT OR SERVICE] helps you [SOLUTION YOUR PRODUCT OR SERVICE PROVIDES].
[LINK TO SHOPPING CART]
Here are what two of our customers had to say:
- [TESTIMONIAL #1]
- [TESTIMONIAL #2]
I hope that helps. I’m looking forward to welcoming you to our community very soon.
In the section “problem your prospect wants to overcome”, be as specific as possible about the problem. A slight description of it might also help them remember how much they need their problem solved. It might look like this:
“...you’re serious about helping your child get caught up on their math and reading skills - so they can stop being so darned frustrated.”
In the “solution your product or service provides” section, again, be specific so they see you as their best possible solution. It might look like:
“...helps you guide your child easily through foundational math and language skills so that learning becomes fun again.”
Email 2: What’s Holding You Back?
Subject Line: What questions can I answer for you?
Send: Delay 2 days
It’s been a few days since you first visited us. Unfortunately, during that visit, we were unable to help you purchase a [PRODUCT OR SERVICE] designed to help you [PROBLEM YOU OVERCOME].
To be honest, we’re not entirely surprised. [PRODUCTS OR SERVICES] like ours are not impulse buys. No one makes a purchase because they “feel like it”. They find us, because they’re searching for real solutions. And that’s exactly what we provide - real solutions.
Today, I wanted to reach out and see if there are any questions I can answer for you. Do you need to speak with a real person before moving forward? Do you want some testimonials from our customers? Are you wondering about our return policy?
Normal stuff. So I’m going to give you a special contact number [BEST CONTACT INFO]. Call us at this number, and we’ll be able to answer all your questions and help you decide if what we offer is what you need.
Here’s my promise to you: we’re not going to sell you on the phone. We’re simply going to answer your questions. Sound fair?
Looking forward to hearing from you,
Optional Email 3: 48 Hour Discount Promo
Subject Line: Special offer if you’re still looking for a solution
Send: Delay 3 days
Remember a few days ago, when you almost purchased one of our [PRODUCTS OR SERVICES], but something got in the way?
We remember. And we’re disappointed we couldn’t help you with [PROBLEM YOU SOLVE]. But we’re not giving up hope. Call us overly optimistic, but we still feel we can help you. We feel we have the best solution for people, like you.
And that’s why, I want to offer you this one-time, super discount of [DISCOUNT]% off your order. To take advantage of this offer, all you need to do is use the promo code:
[PROMO CODE HERE]
With this promo code, you’ll soon be experiencing the value of our offering. And we can’t wait to hear what you think.
[LINK TO SHOPPING CART]
One last thing and we’ll let you head to the shopping cart...this promo code is specific to you (so don’t share it). And it will expire in 48 hours. So you’ve got to act fast if you want to take advantage of the offer.
If you have any questions, you can reach us at [BEST CONTACT INFO].
Looking forward to welcoming you to our community,
In the “problem you solve” section, try to include the pain of not taking action. Something that looks like this:
“...couldn’t help you with the harassing phone calls, sleepless nights, and threats of foreclosure.”