by Stephanie Fleming | Feb 19, 2022 | Small Business
Pixabay License Have you ever seen “The Saint” with Val Kilmer and Elizabeth Shue? It’s one of my favorites. (Don’t judge.) But there’s this scene where Val Kilmer is sitting in front of a statue. Elizabeth Shue comes to admire the statue as well. And Val Kilmer says,... 
by Stephanie Fleming | Feb 12, 2022 | Small Business
Photo by Brett Jordan on Unsplash My inbox is, perhaps, the most absurd place I’ve ever visited in my life. Take this morning, for example, when I received emails that: Included the name of male anatomy in the subject line. (Not SPAM, this one was from a... 
by Stephanie Fleming | Feb 12, 2022 | Small Business
Photo by The 77 Human Needs System on Unsplash I read an email yesterday (from a competitor, so I won’t mention who) that revealed an interesting study done in the medical field. Turns out, when a patient’s picture is attached to a medical file, diagnosis accuracy... 
by Stephanie Fleming | Feb 12, 2022 | Small Business
Photo by Marten Newhall on Unsplash I feel like I need to clear something up. There seems to be this big, content assumption that “if you build it, they will come.” If you’ve got a great lead magnet, people will come to your website and opt in. If you have great... 
by Stephanie Fleming | Feb 12, 2022 | Small Business
The Most Important Marketing Question To Ask Yourself Photo by Austin Pacheco on Unsplash Often, when I ask a business owner who their prospect is, they say, “Well, everyone can use our services/products!” And instantly I know that their marketing content is probably... 
by Stephanie Fleming | Feb 12, 2022 | Small Business
For years now, when I know I need to write content, I always start with the same word on my page – “Something”. If I need to write a month of social posts, I create a page with 30 of these: Something Something Image Suggestion: Something. If...
