Using Subtlety to Lead Prospects to Action

Using Subtlety to Lead Prospects to Action

Pixabay License Have you ever seen “The Saint” with Val Kilmer and Elizabeth Shue? It’s one of my favorites. (Don’t judge.) But there’s this scene where Val Kilmer is sitting in front of a statue. Elizabeth Shue comes to admire the statue as well. And Val Kilmer says,...
Find Your Prospects Where They Are

Find Your Prospects Where They Are

Photo by Marten Newhall on Unsplash I feel like I need to clear something up.  There seems to be this big, content assumption that “if you build it, they will come.” If you’ve got a great lead magnet, people will come to your website and opt in. If you have great...
Do You Know Who You’re Talking To?

Do You Know Who You’re Talking To?

The Most Important Marketing Question To Ask Yourself Photo by Austin Pacheco on Unsplash Often, when I ask a business owner who their prospect is, they say, “Well, everyone can use our services/products!” And instantly I know that their marketing content is probably...

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