by Stephanie Fleming | Oct 22, 2021 | Copywriting, Marketing |
Photo by Bonnie Kittle on Unsplash The latest research is in! And email marketing still brings in $38 for every $1 spent. When you consider that social media hasn’t been very kind to small business owners as of late. And SEO is taking more and more effort. Email...
by Stephanie Fleming | Feb 6, 2021 | Copywriting, Marketing |
Image by Diggity Marketing from Pixabay I probably should have done this at the beginning of the year. But better late than never, right? Anyway… I’ve been doing research. Lots and lots of research. Trying to find the new, big marketing strategy of 2021. And you...
by Stephanie Fleming | May 23, 2020 | Copywriting, Marketing |
Image by Jörg Peter from Pixabay My family and I have been “off-grid” for the last 3 weeks. It wasn’t intentional. We didn’t mean to disconnect from the rest of the world. But after weeks of isolation, my children were becoming very agitated. Some nights, I...
by Stephanie Fleming | Apr 25, 2020 | Copywriting, Marketing |
Image by StartupStockPhotos from Pixabay When I was 10 years old, my parents bought each of their children a Christmas present so big that it couldn’t be wrapped. We were sitting in our living room, staring at these gifts, covered in blankets, waiting anxiously...
by Stephanie Fleming | Mar 21, 2020 | Copywriting, Marketing |
Image by klimkin from Pixabay Let’s talk, for a minute, about sales copy. Or persuasive copy. For 13 years, I’ve listened to business owners say things like: I don’t like to be “in your face” People will opt out if I write stuff that’s too promotional I...
by Stephanie Fleming | Mar 16, 2020 | Copywriting, Marketing |
Image by Markus Distelrath from Pixabay Shortly after I became a copywriter (and landed my first job), the recession of 2008 hit. Surprisingly, that actually made my job easier. Because…one of the greatest copy challenges is creating headlines that get your...