How to Write So Your Prospects Listen

How to Write So Your Prospects Listen

Hint: It’s About Benefits Photo by Sincerely Media on Unsplash We do an awful lot of courtesy listening.  I listen to my kids tell me the entire plot of a movie.  I listen to my husband talk about work.  I listen to my neighbor rant about their...
How to Write Bullet Points to Die For

How to Write Bullet Points to Die For

Photo by Glenn Carstens-Peters on Unsplash My daughter is a notorious storyteller. If you give her a chance, she’ll tell you everything about her day.  I’ve gotten to the point that I’ll say, “Bullet points, Maggie! Give me the bullet points!” In copy, bullet...

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