What the BLEEP Did She Just Say?

What the BLEEP Did She Just Say?

We don’t swear in our house.  It’s a personal choice. No judgment.  But last night, my sweet, just-turned-four-year-old daughter said her very first swear word.  She was sitting at the table, coloring, when I heard her say, “And now I’ll draw the d--- cat.” “What did...

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The Ultimate Opt-In Guide:

The Ultimate Opt-In Guide:

How to Attract New Leads and Get Those Email Addresses The greatest challenge for any business is getting people to buy. But slightly less important than a purchase...is getting people to “opt-in” to your email list. After all, if you don’t have anyone to market to,...

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How to Write Subject Lines  That Get Opened

How to Write Subject Lines That Get Opened

One of the biggest mistakes a person can make in their email marketing is...not putting enough effort into their subject lines. Many entrepreneurs spend upwards of an hour writing a great email...choosing exactly the right words. But once the email is perfect, they...

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Don’t Overcomplicate Your Emails

Don’t Overcomplicate Your Emails

Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal...

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Is Marketing Just for Marketers?

Is Marketing Just for Marketers?

I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”...

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