Don’t Overcomplicate Your Emails

Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal...

read more

Is Marketing Just for Marketers?

I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”...

read more

The Key to Long-Term, Profitable Relationships

For most small business owners, the internal dialogue around marketing is fatally flawed. And that’s because it usually “sounds” something like this: “I need to market to my customers. What should I send them? How many emails should I send? How much is too much?”...

read more

What It Takes to Win the Content War

When it comes to writing copy, far too many content creators use blank space merely to rehash old ideas. Either that or they’re on a deadline and could care less what boring information they put out as long as they beat the clock. Do you ever get tired of articles...

read more

The GIANT Content Problem (and How to Solve It)

Working as a freelance copywriter, I can’t tell you how many times someone called me or emailed me and said, “I need a copywriter and you were recommended to me.” I’d ask them what they needed written and they’d respond with, “Well, I don’t know but I’m trying to get...

read more