Content Creation Lessons From 4th Graders

Content Creation Lessons From 4th Graders

Last week was Career Week at my kids’ elementary school. And I volunteered to present on marketing. Over two days, I gave six, 30-minute presentations to 200 students in 4th, 5th, and 6th grade. And despite the fact that 2 teacher’s aides have decided to give up on...

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What the BLEEP Did She Just Say?

What the BLEEP Did She Just Say?

We don’t swear in our house.  It’s a personal choice. No judgment.  But last night, my sweet, just-turned-four-year-old daughter said her very first swear word.  She was sitting at the table, coloring, when I heard her say, “And now I’ll draw the d--- cat.” “What did...

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The Ultimate Opt-In Guide:

The Ultimate Opt-In Guide:

How to Attract New Leads and Get Those Email Addresses The greatest challenge for any business is getting people to buy. But slightly less important than a purchase...is getting people to “opt-in” to your email list. After all, if you don’t have anyone to market to,...

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How to Write Subject Lines  That Get Opened

How to Write Subject Lines That Get Opened

One of the biggest mistakes a person can make in their email marketing is...not putting enough effort into their subject lines. Many entrepreneurs spend upwards of an hour writing a great email...choosing exactly the right words. But once the email is perfect, they...

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Don’t Overcomplicate Your Emails

Don’t Overcomplicate Your Emails

Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal...

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Is Marketing Just for Marketers?

Is Marketing Just for Marketers?

I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”...

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What It Takes to Win the Content War

What It Takes to Win the Content War

When it comes to writing copy, far too many content creators use blank space merely to rehash old ideas. Either that or they’re on a deadline and could care less what boring information they put out as long as they beat the clock. Do you ever get tired of articles...

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