3 Solid Ways to Master the Creative Side of Marketing
Use the word “Creativity” around business owners, and at least half of them will groan. Why? Because a majority of business owners are technicians: dentists, plumbers, landscapers, etc. They wouldn’t consider themselves artists and “creativity” is a word used most...
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The Fail-Proof Process for Finding a USP that Makes You Stand Out From the Crowd
Why do some businesses stand out from the crowd while others seemingly disappear? That’s a complex question. But one of the main reason businesses blend into the background is they simply don’t know how to project themselves to the forefront. They fail to demonstrate...
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The Key to Making Automated Emails Feel Personal
As part of Ready To Go Copy, we have strategic partners who are licensed to sell our content. As of right now, we only have a handful of these individuals. And I work closely with each of them to make sure they are successful. Now, in addition to being business...
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5 Things to Blame Before You Blame Your Copywriter
Here’s what I hope business owners understand. Most copywriters take their craft very seriously. Whether you’ve commissioned 16 scrollable pages of an online salespage, or asked for a simple email series, we do our very best work. Because we know how important your...
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How to Write Generic Content to Your Target Market
This week, I completed 6 more automated follow up messages for each of the following groups: the prospects who opt-in for our samples, prospects who we have manually added to our database, new customers that buy content, new customers that buy my ebook, referral...
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How to Plug the “Holes” in Your Follow Up Marketing
I think I owe all small business owners an apology. Because prior to owning my own business, I, somewhat indignantly insisted that business owners needed to fill the holes in their business. And by that, I mean they needed to cover every “entry” point a...
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52 Weeks of Email Marketing: A Strategy Cheat Sheet for Following Up with Prospects
When it comes to “frequency”, “content”, and other email marketing questions, there really is no standard. Several of the “experts” I follow email as often as twice a day. While others, I won’t hear from for a month or more. It’s entirely up to you - the business...
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Don’t Overcomplicate Your Emails
Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal...
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Is Marketing Just for Marketers?
I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”...
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5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 5
Part 5: Go on a Rant Today, I’ll be sharing the 5th and final hack for writing a great relationship-building email with ease. And I’m excited, because today’s hack allows you to become a true advocate for your customers and prospects. The hack is to go on a rant. I...
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5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 4
Part 4: Write an Analogy At the church I attend, the congregation makes up the speakers for each Sunday meeting. One day, in high school, my sister was asked to speak in church the following Sunday. By Saturday, she had not prepared her talk. She planned to stay home...
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5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 3
Part 3: Tell the Story Behind a Testimonial People love stories. It’s the way we connect with one another. We use stories to make sense of the world. We have stories for entertainment, to teach morals, to carry on conversations with our friends. Our lives are steeped...
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5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 2
Part 2: Answer a Question A few days ago, we launched into the fear that blank, white screens instill in everyone - copywriters included. I gave you my first hack for quickly creating a powerful email that helps you easily connect with prospects and customers. For...
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5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 1
Part 1: Record Yourself Here’s a little known secret: even copywriters are afraid of the blank white screen. It’s true. No matter how long we’ve been producing content, figuring out how to start and making sure the content flows naturally from the first word to the...
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The Key to Long-Term, Profitable Relationships
For most small business owners, the internal dialogue around marketing is fatally flawed. And that’s because it usually “sounds” something like this: “I need to market to my customers. What should I send them? How many emails should I send? How much is too much?”...
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Why Every Small Business Needs Marketing Automation
One of the samples we offer for free on our website is a Review Request Campaign. And there’s a very good reason we chose it as a giveaway. But for you to understand, I need to first tell you a little story… I have the greatest garage door repair guy in the world. I...
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Why Business Owners Need “Zombie Apocalypse” Emails
I was working on some custom copy for the owner of a martial arts studio. As part of my process, I spent some time reading through the website, talking to students, etc. You know, trying to get into the mindset of the prospect. Then I asked my husband, “Why...
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Stop Apologizing for Being in Business – Make the Sale
I occasionally write copy for a guy that teaches gym owners and personal trainers how to grow their businesses. As part of his business model, he provides his clients with marketing materials including emails, postcards, sales letters, etc. I was surprised, one day,...
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What It Takes to Win the Content War
When it comes to writing copy, far too many content creators use blank space merely to rehash old ideas. Either that or they’re on a deadline and could care less what boring information they put out as long as they beat the clock. Do you ever get tired of articles...
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The GIANT Content Problem (and How to Solve It)
Working as a freelance copywriter, I can’t tell you how many times someone called me or emailed me and said, “I need a copywriter and you were recommended to me.” I’d ask them what they needed written and they’d respond with, “Well, I don’t know but I’m trying to get...
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