Should You Use COVID19 in Your Marketing?

Should You Use COVID19 in Your Marketing?

Image by Markus Distelrath from Pixabay Shortly after I became a copywriter (and landed my first job), the recession of 2008 hit.  Surprisingly, that actually made my job easier. Because...one of the greatest copy challenges is creating headlines that get your emails...

read more
Does Your Copy Have That Je Ne Sais Quoi?

Does Your Copy Have That Je Ne Sais Quoi?

Image by Joshua_Willson from Pixabay Over the last few weeks, I found myself saying “Je ne sais quoi”...a LOT. “Je ne sais quoi literally means ‘I don’t know what’ in French. The phrase was borrowed into English as an expression of a quality that makes something or...

read more
Converse Your Way to Great Content

Converse Your Way to Great Content

Photo by fauxels from Pexels If you are a content creator (and all entrepreneurs should be) then the absolute worst thing you can do, when you attempt to write, is stare at a blank white screen. First of all, no one’s got time for that. But secondly,...

read more
Content Creation Lessons From 4th Graders

Content Creation Lessons From 4th Graders

Last week was Career Week at my kids’ elementary school. And I volunteered to present on marketing. Over two days, I gave six, 30-minute presentations to 200 students in 4th, 5th, and 6th grade. And despite the fact that 2 teacher’s aides have decided to give up on...

read more
What the BLEEP Did She Just Say?

What the BLEEP Did She Just Say?

We don’t swear in our house.  It’s a personal choice. No judgment.  But last night, my sweet, just-turned-four-year-old daughter said her very first swear word.  She was sitting at the table, coloring, when I heard her say, “And now I’ll draw the d--- cat.” “What did...

read more
The Ultimate Opt-In Guide:

The Ultimate Opt-In Guide:

How to Attract New Leads and Get Those Email Addresses The greatest challenge for any business is getting people to buy. But slightly less important than a purchase...is getting people to “opt-in” to your email list. After all, if you don’t have anyone to market to,...

read more
How to Write Subject Lines  That Get Opened

How to Write Subject Lines That Get Opened

One of the biggest mistakes a person can make in their email marketing is...not putting enough effort into their subject lines. Many entrepreneurs spend upwards of an hour writing a great email...choosing exactly the right words. But once the email is perfect, they...

read more
Don’t Overcomplicate Your Emails

Don’t Overcomplicate Your Emails

Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal...

read more
Is Marketing Just for Marketers?

Is Marketing Just for Marketers?

I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”...

read more
What It Takes to Win the Content War

What It Takes to Win the Content War

When it comes to writing copy, far too many content creators use blank space merely to rehash old ideas. Either that or they’re on a deadline and could care less what boring information they put out as long as they beat the clock. Do you ever get tired of articles...

read more

Get Instant Access to
“The Write Time to Grow™”

Our Fast and Easy Content Creation System

 

With a step-by-step guide, simple checklist, super efficient content tracker, and monthly suggested content calendars, you’ll always know what marketing pieces you should be working on. And you’ll have the tools to quickly create content your prospects and customers desperately want from you.  Terms and Conditions

Check your Inbox for details to access your Fast and Easy Content Creation System.