Does Voice Really Matter?

Does Voice Really Matter?

Photo by Soundtrap on Unsplash Recently, I was presenting at a conference. And I took with me a handful of templates for the attendees to try out. Well…one of the attendees (who owns a branding company) said, “These templates all kind of sound the same. How important...

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Keep “Blame” Out of It

Keep “Blame” Out of It

Image by Tumisu from Pixabay Do you know what happens when you blame someone for their actions?  One of two things… Scenario One: their pride takes a hit. They get angry. They may turn that blame on you. And they won’t listen to anything you wish to share with...

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The Ultimate Opt-In Guide:

The Ultimate Opt-In Guide:

How to Attract New Leads and Get Those Email Addresses The greatest challenge for any business is getting people to buy. But slightly less important than a purchase...is getting people to “opt-in” to your email list. After all, if you don’t have anyone to market to,...

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Don’t Overcomplicate Your Emails

Don’t Overcomplicate Your Emails

Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal...

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