Is There Such a Thing as Small Business Marketing Paranoia?
Is there such a thing as small business marketing paranoia? Because if there is, I’ve got it. It’s a Tuesday. I have an email scheduled to go out to my customers and prospects. I always send my emails on Tuesdays. Because, well, split testing revealed that I get...
What the BLEEP Did She Just Say?
We don’t swear in our house. It’s a personal choice. No judgment. But last night, my sweet, just-turned-four-year-old daughter said her very first swear word. She was sitting at the table, coloring, when I heard her say, “And now I’ll draw the d--- cat.” “What did...
7 Of Your Email Marketing Questions…Answered
If you’re new to email marketing, then let me say this: getting started is always the hardest part. Obviously, you know how to write and send emails. But when you’re sending emails to entire lists of people, it can be overwhelming. Which is why we’re answering...
Why Consultants Need to Offer Copywriting Services
At a recent gathering of small business consultants, two people sat complaining about their clients. “They expect me to write their content,” one of them said. “I can’t write their content. I’m a one-woman business. I haven’t got time to write someone else’s...
3 Proven Email Templates That Get Your Contacts to Respond
Ready for a confession? There was a time, not too long ago, when I lost faith in the value of email marketing. Which is crazy when you’re a freelance copywriter specializing in…well, email marketing. But every week it was the same old, same old. Every time I started a...
The Ultimate Opt-In Guide:
How to Attract New Leads and Get Those Email Addresses The greatest challenge for any business is getting people to buy. But slightly less important than a purchase...is getting people to “opt-in” to your email list. After all, if you don’t have anyone to market to,...
5 “Rules” for Email Marketing Newbies to Master
“Did I do it right? Is it a good email?” If you’re new to email marketing, or taking it seriously for the first time, you have, no doubt, asked someone these very questions. As an entrepreneur, you know your time and resources are limited. So, you need to make sure...
How to Write Subject Lines That Get Opened
One of the biggest mistakes a person can make in their email marketing is...not putting enough effort into their subject lines. Many entrepreneurs spend upwards of an hour writing a great email...choosing exactly the right words. But once the email is perfect, they...
3 Solid Ways to Master the Creative Side of Marketing
Use the word “Creativity” around business owners, and at least half of them will groan. Why? Because a majority of business owners are technicians: dentists, plumbers, landscapers, etc. They wouldn’t consider themselves artists and “creativity” is a word used most...
The Fail-Proof Process for Finding a USP that Makes You Stand Out From the Crowd
Why do some businesses stand out from the crowd while others seemingly disappear? That’s a complex question. But one of the main reason businesses blend into the background is they simply don’t know how to project themselves to the forefront. They fail to demonstrate...
The Key to Making Automated Emails Feel Personal
As part of Ready To Go Copy, we have strategic partners who are licensed to sell our content. As of right now, we only have a handful of these individuals. And I work closely with each of them to make sure they are successful. Now, in addition to being business...
5 Things to Blame Before You Blame Your Copywriter
Here’s what I hope business owners understand. Most copywriters take their craft very seriously. Whether you’ve commissioned 16 scrollable pages of an online salespage, or asked for a simple email series, we do our very best work. Because we know how important your...
How to Write Generic Content to Your Target Market
This week, I completed 6 more automated follow up messages for each of the following groups: the prospects who opt-in for our samples, prospects who we have manually added to our database, new customers that buy content, new customers that buy my ebook, referral...
How to Plug the “Holes” in Your Follow Up Marketing
I think I owe all small business owners an apology. Because prior to owning my own business, I, somewhat indignantly insisted that business owners needed to fill the holes in their business. And by that, I mean they needed to cover every “entry” point a...
52 Weeks of Email Marketing: A Strategy Cheat Sheet for Following Up with Prospects
When it comes to “frequency”, “content”, and other email marketing questions, there really is no standard. Several of the “experts” I follow email as often as twice a day. While others, I won’t hear from for a month or more. It’s entirely up to you - the business...
Don’t Overcomplicate Your Emails
Over 10 years ago, I attended my first class on email marketing. The instructor (Matthew Furey) said, “Write something real, share a piece of yourself and you’ll be an effective email marketer.” And that, to me, sounded doable. If all I had to do was share my personal...
Is Marketing Just for Marketers?
I made the grand mistake of posting business-related content on my personal Facebook page. And now, I am drowning in Facebook ads that say: “Before you host another webinar, read this!” “Click here to find your way to freedom” “Fast track your way to more clients”...
5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 5
Part 5: Go on a Rant Today, I’ll be sharing the 5th and final hack for writing a great relationship-building email with ease. And I’m excited, because today’s hack allows you to become a true advocate for your customers and prospects. The hack is to go on a rant. I...
5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 4
Part 4: Write an Analogy At the church I attend, the congregation makes up the speakers for each Sunday meeting. One day, in high school, my sister was asked to speak in church the following Sunday. By Saturday, she had not prepared her talk. She planned to stay home...
5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 3
Part 3: Tell the Story Behind a Testimonial People love stories. It’s the way we connect with one another. We use stories to make sense of the world. We have stories for entertainment, to teach morals, to carry on conversations with our friends. Our lives are steeped...
5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 2
Part 2: Answer a Question A few days ago, we launched into the fear that blank, white screens instill in everyone - copywriters included. I gave you my first hack for quickly creating a powerful email that helps you easily connect with prospects and customers. For...
5 Copywriting Hacks To Help You Easily Write Follow-up Emails That Build Long-Term Relationships – Part 1
Part 1: Record Yourself Here’s a little known secret: even copywriters are afraid of the blank white screen. It’s true. No matter how long we’ve been producing content, figuring out how to start and making sure the content flows naturally from the first word to the...
