I was at a conference, recently, where one of the presenters (the one I was most looking forward to learning from) rambled. For 45 minutes.
I was sitting in the front row, so I couldn’t work, look through my phone, or otherwise entertain myself. I had to feign interest while she talked, and talked, and talked.
It was a very long 45 minutes.
If you want to make a great impression on your prospects and customers, don’t ramble. Your contacts are looking to you to lead them. To help them. Not bore them.
You can write pages and pages of content. As long as what you say keeps your contacts’ attention and stays focused on your message.
So what are some things that slow down your copy:
- Too many examples. Choose 1-2 of your favorites.
- Too much detail. Descriptions are good. Lengthy descriptions get tedious.
- Not enough white space. Add some bullet points. Or include a one sentence paragraph. Anything to make your copy easier to read.
- Lack of structure. Know what you want to say before you start writing.
- Trying to reach a certain word count. Always…quality over quantity.
Remember…we can always remove 25% of our content and still adequately convey the message.
Keep it short. Keep it sweet. And keep it completely focused on your community.
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