Find Your Prospects Where They Are

Find Your Prospects Where They Are

Photo by Marten Newhall on Unsplash I feel like I need to clear something up.  There seems to be this big, content assumption that “if you build it, they will come.” If you’ve got a great lead magnet, people will come to your website and opt in. If you have great...
Do You Know Who You’re Talking To?

Do You Know Who You’re Talking To?

The Most Important Marketing Question To Ask Yourself Photo by Austin Pacheco on Unsplash Often, when I ask a business owner who their prospect is, they say, “Well, everyone can use our services/products!” And instantly I know that their marketing content is probably...
Does Voice Really Matter?

Does Voice Really Matter?

Photo by Soundtrap on Unsplash Recently, I was presenting at a conference. And I took with me a handful of templates for the attendees to try out. Well…one of the attendees (who owns a branding company) said, “These templates all kind of sound the same. How important...

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