by Stephanie Fleming | Mar 19, 2022 | Copywriting
Hint: It’s About Benefits Photo by Sincerely Media on Unsplash We do an awful lot of courtesy listening. I listen to my kids tell me the entire plot of a movie. I listen to my husband talk about work. I listen to my neighbor rant about their... 
by Stephanie Fleming | Mar 5, 2022 | Copywriting
Photo by Glenn Carstens-Peters on Unsplash My daughter is a notorious storyteller. If you give her a chance, she’ll tell you everything about her day. I’ve gotten to the point that I’ll say, “Bullet points, Maggie! Give me the bullet points!” In copy, bullet... 
by Stephanie Fleming | Feb 19, 2022 | Small Business
Pixabay License Have you ever seen “The Saint” with Val Kilmer and Elizabeth Shue? It’s one of my favorites. (Don’t judge.) But there’s this scene where Val Kilmer is sitting in front of a statue. Elizabeth Shue comes to admire the statue as well. And Val Kilmer says,... 
by Stephanie Fleming | Feb 12, 2022 | Small Business
Photo by Brett Jordan on Unsplash My inbox is, perhaps, the most absurd place I’ve ever visited in my life. Take this morning, for example, when I received emails that: Included the name of male anatomy in the subject line. (Not SPAM, this one was from a... 
by Stephanie Fleming | Feb 12, 2022 | Small Business
Photo by The 77 Human Needs System on Unsplash I read an email yesterday (from a competitor, so I won’t mention who) that revealed an interesting study done in the medical field. Turns out, when a patient’s picture is attached to a medical file, diagnosis accuracy...
